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Research

AI Hotel Research

Data-driven studies on how AI search recommends, ranks, and cites hotels — plus the cross-industry AI-search infrastructure methodology behind them. All research is open and independently published.

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GuideBuilt on 30+ of these studies

AI Search for Hotels — the complete guide

How your hotel gets found, recommended, and cited by ChatGPT, Google AI, Gemini, Perplexity, and Claude — and exactly what to fix first.

LIVE · FeaturedHotels

AI Hotel Landscape — live weekly data

Refreshed every Monday from 616 prompts across 56 destinations. Brand leaderboards, source mix (OTA vs direct), per-AI breakdown, sponsored ads — watch how recommendations shift week over week across ChatGPT, Gemini, Perplexity, Grok, Copilot, and Google AI Mode.

616Prompts / week

MonRefresh cadence

6 results

MethodologySeptember 2026

What Selects Google AI Mode's Entity Wrapper

44 Places types × 10 query forms × 4 cities, replicated at +2h

0.876 → 0.198 same noun, list vs why76.2% of citations wrapped (T1)0.086 geographic areas (T2)

MethodologySeptember 2026

AI Traffic Is Undercounted

Four measurements of one hotel, and they disagree by 35x

24 of 35 AI arrivals, no AI signal96.4% Google clicks branded0.26% Discovery-query CTR

MethodologySeptember 2026

AI Mode Stopped Linking Publishers

Decoding the searchviewer svid back to an entity

99.96% Citations wrapped100.000% Decode rate6,792 Entities recovered

MethodologyAugust 2026

Raw-Stream Hidden Signals

What ChatGPT actually sends, and doesn’t

141 ChatGPT citation-competitor groups0/146 ChatGPT brand priors0/146 ChatGPT model escalation

MethodologyAugust 2026

How many apps are there in Claude and ChatGPT?

The first-party census: 1,735 ChatGPT apps, 1,375 Claude connectors, and a travel vertical instrumented end to end

1,735 ChatGPT apps (anon, FR)1,375 Claude connectors5% Registry-store overlap

MethodologyJuly 2026

The Cost of AI Crawling

119,609 AI-bot hits, an OpenAI/Claude duopoly, and a log table that ballooned to 5.6 GB

119,609 AI-bot requests81% OpenAI + Claude5.6 GB One log table