Research
AI Search & Hotel Tech Research
Data-driven studies on how AI models discover, rank, and recommend hotels. All research is open and independently published.
Completed Studies
February 2026
Google AI Mode: Where Do Hotel Clicks Go?
79% of clicks go to Google Business Profiles
4,000 Queries84K+ References79% GBP Clicks
March 2026
Anatomy of a ChatGPT Hotel Search
12 systems, 7 providers, 424 A/B tests
12 Systems7 Providers424 A/B Tests
March 2026
Hotel Schema.org Adoption Study
36.3% of hotels have no schema at all
121,425 Hotels7 Countries36.3% No Schema
March 2026
What Hotels Are Actually Called
A naming study of 121,425 hotels
121,425 Hotels8 Analyses7 Countries
February 2026
How Consistent Are AI Hotel Rankings?
Only 50.5% position stability across reruns
4,000 Queries50.5% Stability8 Cities
February 2026
Yelp in ChatGPT: Hotel Data Study
33% Yelp rate in US hotel queries
14 Destinations5 With Yelp33% Yelp Rate
January 2026
Do French Hotels Blog?
49.3% have blogs, only 1 in 4 are active
15,155 Hotels49.3% Have Blogs25% Active
In Progress
Coming Soon
The Palace Bias
62% palace share in 5-star AI recommendations
March 2026
Do AI Models Link Differently?
6 models, 2 providers compared
Coming Soon
Hotel Page Speed Study
Core Web Vitals audit
Coming Soon
Location & Language Bias
2 languages, US vs FR compared
Coming Soon
YouTube: Strong in Gemini, Coming to ChatGPT
Video influence on AI hotel recommendations
Coming Soon
GPT-5.1 to GPT-5.2: Winners & Losers
How model updates shift hotel rankings