Free tools for hotel SEO and AI search

Type a hotel domain and get a 0–100 score for its existing schema.org markup — fetched from the raw HTML, the way GPTBot sees it. The generator then opens pre-filled with the parsed values, so fixing the gaps takes minutes, not an afternoon. Also works from scratch.

The searches ChatGPT, Grok and Gemini actually ran before answering hotel questions in 56 destinations, read from real answers instead of guessed from autocomplete. See what each engine adds to a traveller’s prompt (the year, the neighbourhood, reviews, the hotel’s own site) and what a hotel page can cover.

Check whether a hotel website is in Common Crawl — the open web archive behind much of what AI models train on. If you are not in the crawl, the model can only know you from a live search, not from memory. Free, no login.