Nicolas Sitter

Playground

Cross-Industry AI Search Field Tests

The same measurement methodology from the hotel research, pointed at coffee shops, taquerías, barbershops, yoga studios, bike shops, and more — different cities, different languages, same question: what does AI search actually surface, and why. Lighter than the core research, still real data.

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18 results

Field testOctober 2026

AI Search for Karaoke in Bangkok

The market with nothing to cite

6.4% of venues own a domain — 12.7% on a loose reading249/384 answers naming Karaoke Manekineko93.6% of venues cannot enter a citation ranking
Field testSeptember 2026

AI Search for Gelato in Rome

The first city to break the density law

6.0% ChatGPT own-site share at 41.1% density97/288 answers naming Gelateria del Teatro70% of ChatGPT's citations go to the guide layer
Field testSeptember 2026

AI Search for Climbing Gyms in Prague

The density law finds its ceiling

47.7% ChatGPT own-site share — record, by 2 pts253/308 answers naming SmíchOff19 answers recommending a gym that no longer exists
Field testSeptember 2026

Pick a Number Between 1 and Anything

Five ceilings, 1,798 draws: the favourite runs 7, 7, 17, 37, 42

7, 7, 17, 37, 42 The favourite at each ceiling4 of 5 Favourites ending in a seven6 of 1,798 Draws that were a multiple of 5
Field testSeptember 2026

AI Search for Tango Schools in Buenos Aires

The canon is bilingual — the tourist-city split breaks

43% EN vs ES top-5 overlap232/384 answers naming La Viruta24.2% Gemini cites to show ticketing
Field testAugust 2026

AI Search for Saunas in Helsinki

The first city where every AI engine agrees

100% EN vs FI top-5 overlap379/475 Answers naming Löyly45.5% ChatGPT own-site cites
Field testAugust 2026

AI Search for Tacos in Mexico City

Michelin beats every taquería on the internet

0/356 ChatGPT taquería-site cites200 Michelin citations (top domain)0% EN vs ES top-5 overlap
Field testAugust 2026

AI Search for Barbershops in Istanbul

Ask in English and Turkish, get two different cities

4 AI engines367 Barbershops0% EN↔TR overlap
Field testJuly 2026

AI Search for Specialty Coffee in Seoul

The city where the social layer splits three ways

4 AI engines494 Cafés23 Prompts
Field testJuly 2026

Where the AIs sent L'Étape du Tour riders to sleep

Bourg-d'Oisans → Alpe d'Huez — an event-anchored lodging test, no towns named

5 AI engines901 Lodging mentions29% Verified real
Field testJuly 2026

Argentina vs Spain in Paris: the AI restaurant war

A World Cup final head-to-head — France is out, so the AIs pick a side

5 AI engines81 Venues20 Prompts
Field testJuly 2026

AI Search for Tattoo Studios in Berlin

Same city, new vertical: the baseline snaps back

5 AI engines551 Studios26 Prompts
Field testJuly 2026

AI Search for Bistros in Paris

The guidebook city where restaurant websites disappear

5 AI engines438 Bistros26 Prompts
Field testJune 2026

AI Search for Specialty Coffee in Marseille

When Instagram and local blogs beat café websites

5 AI engines280 Cafés23 Prompts
Field testMay 2026

AI Search for Yoga Studios in Berlin

We ran the Paris study again — the engines behaved identically

5 AI engines631 Studios27 Prompts
Field testMay 2026

AI Search for Bike Shops in Amsterdam

The cleanest cross-engine entity consensus in the study

5 AI engines228 Shops27 Prompts
Field testMay 2026

AI Search for Bookstores in Tokyo

Where AI search stops looking Western

4 AI engines584 Stores22 Prompts
Field testMay 2026

AI Search for Yoga Studios in Paris

Same question, a different answer on every AI engine

5 AI engines369 Studios27 Prompts