Blog

Insights, experiments, and guides on AI search and hotel tech.

Research NotesJuly 2026

L'Étape du Tour 2026 in Numbers: 12,690 Finishers, 4 Climbs, One Brutal Day

The full timing data of the 2026 Étape (Bourg d'Oisans → Alpe d'Huez): finish-time distribution, best climbers and descenders, the biggest comebacks and blow-ups, and where the race broke 1,767 riders.

ExperimentsFebruary 2026

Hotel Ranque: How We Built a Fully Booked Hotel Using Only AI Visibility

Hotel Ranque was a GEO/AEO experiment: a boutique hotel in Paris built to rank in ChatGPT, Gemini, and Perplexity. It worked so well we're getting too many bookings.