Nicolas Sitter

Nicolas Sitter

AI Search & Hotel Tech Researcher

I reverse-engineer how AI search engines like ChatGPT, Perplexity, Google AI Mode, and Gemini discover, rank, and cite hotel content. I build tools and publish research to help the hospitality industry understand and navigate AI-driven search.

About

I analyze AI models daily and run experiments on a database of over 1 million prompts, citations, and mentions. My research covers how AI systems recommend hotels, what data sources they rely on, and what hoteliers can do to improve their visibility.

Previously, I built Hotelrank, an AI visibility platform for hotels. The research and tools I developed there now live here as open, independent publications.

Expertise

AI SearchLLM VisibilityAEO / GEOHotel TechSchema.orgTechnical SEOChatGPTGoogle AI ModePerplexityData Analysis

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