AI Search Optimization for Hotels
Learn how AI assistants recommend hotels — and what you can do about it. Practical, data-backed guides built on 30+ original studies across 1.2M+ AI citations, 6 models, and 25 cities.
The guides
From fundamentals to platform-specific optimization.
AI Search for Hotels
The big picture: how hotels get found, recommended, and cited by AI search. A four-step framework — Diagnose, Owned Media, Earned Media, Measure — synthesising 30+ studies.
AI Visibility for Hotels
The complete AEO + GEO guide. How to get recommended by ChatGPT, Google AI Mode, Perplexity, and Gemini — platform mechanics, data sources, 5 pillars, and an 8-step checklist.
ChatGPT Hotel Optimization
Inside ChatGPT's hotel search: 12 systems, 5 data providers, and the Sonic classifier. What to optimize and why.
Google AI Mode for Hotels
Where hotel clicks go in Google AI Mode. 79% to Google Business Profile, 3.6% to OTAs. Your optimization playbook.
Schema Markup for Hotels
The definitive guide to Schema.org for hotels. Hotel, LodgingBusiness, HotelRoom, Reviews, FAQ, and Offer types — with full JSON-LD examples and AI visibility impact.
How AI Retrieval Works
The mechanism under GEO. How answer engines retrieve and quote content: the retrieval pipeline, chunks as the real unit, lexical vs semantic vs hybrid, and the levers that actually move the answer.
Prompt-Track Your Hotel's AI Visibility
The measurement layer. AI hotel rankings look random but are structured — so measure around the variance instead of using a rank tracker: persona × location prompt panels, repeated runs, the is-the-zero-real ladder, and the booking journey.
Does an AI Visibility Score Mean Anything?
Two families of measurement — real measures (logs, traffic, bookings, "how did you hear about us?") and built statistics (prompt-panel mentions, citations, sources) — and how to make them check each other. Why controlled experiments beat "make more content", why grubby tactics like Reddit work but are fragile, and where the methodology goes next.
Want the raw data?
Every guide is backed by original research. Explore the full studies with datasets, methodology, and detailed findings.