AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
The 616 prompts we ask Copilot every week
56 destinations × 11 templates. Each prompt has structured dimensions: city, country, region, persona (couples / families / solo / business), budget (luxury / mid / budget), and location zoom (wide city vs neighborhood vs landmark). Control prompts are unmodified baselines.
Every destination below gets the same 11 question types — just with the city name swapped in. That's how 56 destinations × 11 templates = 616 prompts per platform per week.
- luxury hotels in <city>
- family friendly hotels in <city>
- hotels in <city> with rooftop pool
- hotels near <neighborhood>, <city>
- boutique hotels in <neighborhood>, <city>
- best hotels in <city> for solo travelers
- best hotels in <city>
- affordable hotels in <city> under $200
- best hotels in <city> for couples
- best hotels in <city> for business travelers
- best hotels in <neighborhood>, <city>
- hotels near <city> National Park
africa4 destinations · 44 prompts
americas14 destinations · 154 prompts
Each destination is asked the 11 prompt patterns above (11 prompts × 14 cities = 154 prompts in this region).
asia16 destinations · 176 prompts
europe17 destinations · 187 prompts
oceania5 destinations · 55 prompts
Each destination is asked the 11 prompt patterns above (11 prompts × 5 cities = 55 prompts in this region).
Named hotels of the week — Copilot
Hotels Copilot talked about most this week, with week-over-week movement. Filtered to Copilot only — switch tabs to compare across models.
Most-mentioned hotel by Copilot this week.
Wasn't on Copilot's radar last week. Now it is.
| # | Hotel | City | Chain | Mentions | W/W |
|---|---|---|---|---|---|
| 2 | The Fullerton Bay Hotel Singapore | 80 Collyer Quay | — | 8 | ↑ 8 |
| 1 | QT Gold Coast | Surfers Paradise | — | 8 | ↑ 8 |
| 4 | Marina Bay Sands Singapore | 10 Bayfront Ave | — | 7 | ↑ 7 |
| 3 | Hotel Indigo Shanghai on The Bund | Shanghai | IHG | 7 | ↑ 7 |
| 5 | The Imperial New Delhi | New Delhi | — | 7 | ↑ 7 |
| 7 | ARIA Resort & Casino | Las Vegas | — | 6 | ↑ 6 |
| 10 | Hotel Monteleone | New Orleans | — | 6 | ↑ 6 |
| 8 | Cordis, Auckland | Auckland | — | 6 | ↑ 6 |
| 6 | Alvear Palace Hotel | Buenos Aires | — | 6 | ↑ 6 |
| 19 | Wynn Las Vegas | Las Vegas | — | 6 | ↑ 6 |
| 11 | Hyatt Regency Cape Town | Cape Town | Hyatt | 6 | ↑ 6 |
| 16 | The Cosmopolitan of Las Vegas | Las Vegas | — | 6 | ↑ 6 |
| 9 | Hotel Adlon Kempinski Berlin | Berlin | Kempinski | 6 | ↑ 6 |
| 12 | Kempinski Nile Hotel Garden City Cairo | Cairo Governorate | Kempinski | 6 | ↑ 6 |
| 15 | Mont Cervin Palace | Zermatt | — | 6 | ↑ 6 |
| 18 | The Venetian Las Vegas | Las Vegas | Las Vegas Sands | 6 | ↑ 6 |
| 13 | Le Sirenuse | Positano | — | 6 | ↑ 6 |
| 17 | The Langham, Chicago | Chicago | Langham | 6 | ↑ 6 |
| 14 | Mandarin Oriental, Doha | Doha | Mandarin Oriental | 6 | ↑ 6 |
| 26 | Katikies Santorini - Pelagos House | Oia | — | 5 | ↑ 5 |
When Copilot hands out a hotel link, where does it go?
Every URL the AI returned for a named hotel, classified into direct (the hotel's own site), OTA (Booking / Expedia / …), chain page (marriott.com / hilton.com / …), or other. Chain folds into direct in the headline number because chain pages are still brand-controlled.
Where Copilot pulls hotel information from
Every URL Copilot cited classified into 12 buckets: OTAs, editorial, chain sites, direct hotel pages, social, meta-search, AI tools, community, government, directory consortia, and other.
Independent Hotel qthotels.com 48% · dorchestercollection.com 28% · crownhotels.com.au 24% | 30.6% | 956 |
Chain marriott.com 47% · fourseasons.com 28% · hyatt.com 25% | 29.3% | 915 |
Other fity.club 39% · theluxevoyager.com 36% · travoh.com 25% | 20.2% | 631 |
Review Site tripadvisor.com 72% · tripadvisor.co.uk 17% · oyster.com 10% | 6.9% | 214 |
Editorial forbestravelguide.com 50% · guide.michelin.com 26% · thehotelguru.com 24% | 4.8% | 149 |
OTA & Aggregator booking.com 65% · agoda.com 26% · expedia.com 8% | 4.4% | 136 |
Community myboutiquehotel.com 41% · therooftopguide.com 32% · hotelierschoice.com 26% | 1.8% | 57 |
Social Channel pinterest.com 78% · youtube.com 15% · facebook.com 7% | 1.1% | 33 |
Top hotel parent groups by Copilot mentions
Each Copilot mention matched against Google Places, then rolled up to parent group (Marriott = Ritz-Carlton + Westin + Sheraton + EDITION + …, etc.). WoW delta vs last week. Detection via 175+ brand-domain rules.
| 1 | Wyndham | 8 → 12 | +50% |
| 2 | Meliá | 8 → 12 | +50% |
| 3 | Kempinski | 22 → 27 | +23% |
| 4 | IHG | 60 → 69 | +15% |
| 5 | Accor | 114 → 131 | +15% |
| 1 | Shangri-La | 32 → 21 | -34% |
| 2 | Rosewood | 14 → 10 | -29% |
| 3 | Radisson | 24 → 19 | -21% |
| 4 | Langham | 30 → 24 | -20% |
| 5 | Hilton | 101 → 83 | -18% |
| # | Brand | Mentions | Hotels | W/W | |
|---|---|---|---|---|---|
| 1 | Marriott | 239 | 137 | ↓ 1.6% | |
| 2 | Accor | 131 | 77 | ↑ 14.9% | |
| 3 | Hyatt | 95 | 48 | ↑ 13.1% | |
| 4 | Hilton | 83 | 58 | ↓ 17.8% | |
| 5 | Four Seasons | 77 | 32 | ↓ 14.4% | |
| 6 | IHG | 69 | 47 | ↑ 15.0% | |
| 7 | Mandarin Oriental | 34 | 18 | ↓ 2.9% | |
| 8 | Kempinski | 27 | 9 | ↑ 22.7% | |
| 9 | Peninsula | 25 | 9 | ↓ 13.8% | |
| 10 | Langham | 24 | 8 | ↓ 20.0% | |
| 11 | Shangri-La | 21 | 13 | ↓ 34.4% | |
| 12 | Minor | 20 | 15 | ↑ 11.1% | |
| 13 | Radisson | 19 | 14 | ↓ 20.8% | |
| 14 | Taj | 17 | 8 | ↓ 10.5% | |
| 15 | Wyndham | 12 | 12 | ↑ 50.0% | |
| 16 | Meliá | 12 | 11 | ↑ 50.0% | |
| 17 | Oberoi | 10 | 5 | ↓ 16.7% | |
| 18 | Rosewood | 10 | 6 | ↓ 28.6% | |
| 19 | Best Western | 9 | 6 | ↑ 80.0% | |
| 20 | Belmond | 8 | 4 | ↑ 14.3% |
Of the hotels named this week: how many resolved to a chain (Marriott / Accor / …), an independent property, a vacation rental, or stayed unmatched.
What every metric means
Plain-English definitions for each number on this page. For deeper visuals + examples, see the annual landscape report linked at the bottom.
- Captures
- Number of AI responses we collected this week. Target = 616 per platform (one per prompt). Less when there are upstream errors.
- Web search
- Did the response trigger a live web fetch? Detected from the underlying response stream’s search-result events, not the unreliable top-level flag. We do NOT force web search — this is organic model behavior.
- Map widget
- Did the response render a hotel-card map (the Google-Maps-style widget ChatGPT shows for travel queries)? Each card is a "map entity" with its own provider.
- Sponsored placements
- Paid sponsor placements. Detected from real single-advertiser ad units in the response stream. Excludes ChatGPT’s organic shopping cards (which are unpaid product carousels). US/AU/NZ/CA only as of May 2026.
- Sources / response
- Distinct URLs the model consulted while answering — the URLs that show up in its retrieval log, regardless of whether it cited them inline. Computed only over web-search responses (otherwise the answer is from training data, no sources to count).
- Citations / response
- Subset of sources that the model rendered as inline footnote pills in the answer. A source becomes a citation when the model explicitly references it.
- Fanouts / response
- Number of sub-queries the model spun up internally to answer the prompt (e.g. "best hotels Paris" might fan out to "hotels Paris Marais", "luxury hotels Paris", "rooftop hotels Paris", …).
- Map entities / response
- Hotel cards inside the map widget. Each carries a provider (Google Places, TripAdvisor, Yelp, Foursquare, SERP) and a place ID where applicable.
- OTA
- Online travel agency (Booking, Expedia, Hotels.com, Agoda, Trip.com, Priceline, etc.) — commission-based booking sites.
- Direct
- A hotel’s own website. Computed at request time by matching the cited domain against Google Places.
- Chain
- A hotel chain’s brand website (hilton.com, marriott.com, ihg.com, …). 175+ chain-domain rules.
- Editorial
- Travel media (Condé Nast Traveler, Time Out, Lonely Planet, Forbes Travel Guide, NYT, etc.) and city-specific travel blogs (santorinidave.com, theurbanlist.com, etc.).
- Directory
- Multi-property hotel consortia / brand collectives (Small Luxury Hotels of the World, Design Hotels, Preferred Hotels, Virtuoso, …). Aggregate hotels under one umbrella but aren’t a single OTA.
- Review
- TripAdvisor, Oyster, Yelp, Trustpilot, Holidaycheck — review-first platforms.