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Live · refreshed weeklyUpdated August 3, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
DESTINATION
Hotels in London
What 6 AI assistants say when asked about hotels in London, GB. 11 prompts asked, week of August 3, 2026.
102
Distinct hotels
258
n = mentions this week
5/6
AIs with data
Single-city numbers are directional. With ~11 prompts × 6 AIs (≤66 captures max), city-level mention counts can shift ±15–25% week-to-week from upstream variance alone. The 3-wk avg column in the matrix below is more reliable than any single-week read.
Where AIs send users for London
258 hotel links across 102 properties, all 6 AI assistants combined
Direct 85%OTA 5%Other 10%
1 destinations across 1 countrieseuropeamericasasiaafricaoceania
COMPARE MODELS
Which hotels does each AI recommend in London?
Top hotels mentioned across the 11 weekly prompts for London. Each column shows how often that AI named the hotel. Bold + purple = that AI's top pick.
Top hotel per AI assistant — London
| Assistant | #1 hotel | Chain | Mentions | |
|---|---|---|---|---|
| ChatGPT | The Savoy | — | 4 | GB deep dive → |
| Gemini | Park Plaza London Westminster Bridge | Radisson | 3 | GB deep dive → |
| Perplexity | Park Plaza London Westminster Bridge | Radisson | 6 | GB deep dive → |
| Grok(discontinued) | no data | — | 0 | GB deep dive → |
| Copilot | Park Plaza London Westminster Bridge | Radisson | 3 | GB deep dive → |
| Google AI Mode | The Savoy | — | 3 | GB deep dive → |
Hotel × AI matrix — top 15 hotels mentioned for London
| Hotel | Chain | ChatGPT | Gemini | Perplexity | Grok(discontinued) | Copilot | Google AI Mode | This week | 3-wk avg |
|---|---|---|---|---|---|---|---|---|---|
| Park Plaza London Westminster Bridge | Radisson | 1 | 3 | 6 | — | 3 | 2 | 15 | 9.0(3w) |
| The Savoy | — | 4 | 3 | — | — | 1 | 3 | 11 | 8.0(3w) |
| The Soho Hotel | Firmdale | 4 | 2 | 2 | — | 1 | 1 | 10 | 8.3(3w) |
| The Resident Soho | — | 3 | — | 1 | — | 1 | 3 | 8 | 7.0(3w) |
| Shangri-La The Shard, London | Shangri-La | 2 | 2 | — | — | 1 | 3 | 8 | 8.3(3w) |
| The Ritz London | — | 3 | — | 1 | — | 2 | 2 | 8 | 6.0(3w) |
| London Marriott Hotel County Hall | Marriott | 1 | 1 | 3 | — | 1 | 1 | 7 | 4.0(3w) |
| Rosewood London | Rosewood | 1 | — | 1 | — | 2 | 3 | 7 | 5.0(3w) |
| Broadwick Soho | — | 2 | 2 | — | — | 1 | 2 | 7 | 6.0(3w) |
| Hazlitt's | — | 2 | 2 | — | — | 1 | 2 | 7 | 6.3(3w) |
| The Langham, London | Langham | 2 | — | — | — | 2 | 2 | 6 | 5.0(3w) |
| The Waldorf Hilton, London | Hilton | — | — | 5 | — | — | — | 5 | 2.3(3w) |
| Park Plaza London Riverbank | Radisson | — | — | 5 | — | — | — | 5 | 4.0(3w) |
| Claridge's | — | 2 | 3 | — | — | — | — | 5 | 5.7(3w) |
| The Ned London | — | 1 | 2 | — | — | 1 | 1 | 5 | 4.0(3w) |
Park Plaza London Westminster Bridge has the broadest consensus — mentioned by 5 of 6 AIs.
PROMPTS
The 11 prompts we asked about London
Same 11 question patterns ask about every destination — persona (couples, families, solo, business), budget (luxury, mid, budget), and zoom (city-wide, neighborhood, landmark).
hotels in London with rooftop pool
zoom: wide
family friendly hotels in London
persona: familieszoom: wide
hotels near Big Ben, London
zoom: near
best hotels in London for business travelers
persona: solo_businesszoom: wide
best hotels in London for couples
persona: coupleszoom: wide
boutique hotels in Soho, London
zoom: near
best hotels in London for solo travelers
persona: solo_leisurezoom: wide
luxury hotels in London
budget: luxuryzoom: wide
affordable hotels in London under $200
budget: budgetzoom: wide
best hotels in Soho, London
zoom: near
best hotels in London
zoom: widecontrol