Still in beta. Spot something off or have ideas? Send me your feedback — DM on LinkedIn or email. Bugs forward 🙏
Live · refreshed weeklyUpdated June 22, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
DESTINATION
Hotels in London
What 6 AI assistants say when asked about hotels in London, GB. 11 prompts asked, week of June 22, 2026.
95
Distinct hotels
225
Total mentions
5/6
AIs with data
Where AIs send users for London
222 hotel links across 93 properties, all 6 AI assistants combined
Direct 84%OTA 5%Other 11%
1 destinations across 1 countrieseuropeamericasasiaafricaoceania
COMPARE MODELS
Which hotels does each AI recommend in London?
Top hotels mentioned across the 11 weekly prompts for London. Each column shows how often that AI named the hotel. Bold + purple = that AI's top pick.
Top hotel per AI assistant — London
| Assistant | #1 hotel | Chain | Mentions | |
|---|---|---|---|---|
| ChatGPT | The Savoy | — | 4 | GB deep dive → |
| Gemini | citizenM Tower of London hotel | citizenM | 2 | GB deep dive → |
| Perplexity | The Savoy | — | 3 | GB deep dive → |
| Grok | no data | — | 0 | GB deep dive → |
| Copilot | Park Plaza London Westminster Bridge | Radisson | 2 | GB deep dive → |
| Google AI Mode | Shangri-La The Shard, London | Shangri-La | 4 | GB deep dive → |
Hotel × AI matrix — top 15 hotels mentioned for London
| Hotel | Chain | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|---|
| The Savoy | — | 4 | 1 | 3 | — | 1 | 3 | 12 |
| Shangri-La The Shard, London | Shangri-La | 3 | 2 | — | — | 2 | 4 | 11 |
| The Langham, London | Langham | 1 | — | 2 | — | 2 | 4 | 9 |
| Park Plaza London Westminster Bridge | Radisson | 3 | 1 | — | — | 2 | 2 | 8 |
| The Ritz London | — | 3 | 1 | 1 | — | 2 | 1 | 8 |
| The Soho Hotel | Firmdale | 2 | 2 | — | — | 1 | 2 | 7 |
| Ham Yard Hotel | Firmdale | 2 | 2 | — | — | 1 | 2 | 7 |
| Premier Inn London County Hall hotel | Premier Inn | 2 | — | — | — | 1 | 3 | 6 |
| Claridge's | — | 3 | 1 | — | — | — | 2 | 6 |
| Hazlitt's | — | 2 | 1 | — | — | 1 | 1 | 5 |
| The Berkeley | — | 1 | 2 | — | — | 1 | 1 | 5 |
| The Connaught | — | 2 | — | 1 | — | 1 | 1 | 5 |
| The Z Hotel Soho | — | 2 | 1 | — | — | — | 1 | 4 |
| The Ned London | — | 1 | 1 | — | — | 2 | — | 4 |
| Broadwick Soho | — | 2 | 1 | — | — | — | 1 | 4 |
The Savoy has the broadest consensus — mentioned by 5 of 6 AIs.
PROMPTS
The 11 prompts we asked about London
Same 11 question patterns ask about every destination — persona (couples, families, solo, business), budget (luxury, mid, budget), and zoom (city-wide, neighborhood, landmark).
hotels in London with rooftop pool
zoom: wide
family friendly hotels in London
persona: familieszoom: wide
hotels near Big Ben, London
zoom: near
best hotels in London for business travelers
persona: solo_businesszoom: wide
best hotels in London for couples
persona: coupleszoom: wide
boutique hotels in Soho, London
zoom: near
best hotels in London for solo travelers
persona: solo_leisurezoom: wide
luxury hotels in London
budget: luxuryzoom: wide
affordable hotels in London under $200
budget: budgetzoom: wide
best hotels in Soho, London
zoom: near
best hotels in London
zoom: widecontrol