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Live · refreshed weeklyUpdated August 3, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
DESTINATION
Hotels in Florence
What 6 AI assistants say when asked about hotels in Florence, IT. 11 prompts asked, week of August 3, 2026.
48
Distinct hotels
199
n = mentions this week
5/6
AIs with data
Single-city numbers are directional. With ~11 prompts × 6 AIs (≤66 captures max), city-level mention counts can shift ±15–25% week-to-week from upstream variance alone. The 3-wk avg column in the matrix below is more reliable than any single-week read.
Where AIs send users for Florence
199 hotel links across 48 properties, all 6 AI assistants combined
Direct 77%OTA 7%Other 16%
1 destinations across 1 countrieseuropeamericasasiaafricaoceania
COMPARE MODELS
Which hotels does each AI recommend in Florence?
Top hotels mentioned across the 11 weekly prompts for Florence. Each column shows how often that AI named the hotel. Bold + purple = that AI's top pick.
Top hotel per AI assistant — Florence
| Assistant | #1 hotel | Chain | Mentions | |
|---|---|---|---|---|
| ChatGPT | Hotel Brunelleschi | — | 7 | IT deep dive → |
| Gemini | Four Seasons Hotel Firenze | Four Seasons | 3 | IT deep dive → |
| Perplexity | Hotel Berchielli | — | 6 | IT deep dive → |
| Grok(discontinued) | no data | — | 0 | IT deep dive → |
| Copilot | Four Seasons Hotel Firenze | Four Seasons | 3 | IT deep dive → |
| Google AI Mode | Hotel Calimala Florence | — | 6 | IT deep dive → |
Hotel × AI matrix — top 15 hotels mentioned for Florence
| Hotel | Chain | ChatGPT | Gemini | Perplexity | Grok(discontinued) | Copilot | Google AI Mode | This week | 3-wk avg |
|---|---|---|---|---|---|---|---|---|---|
| Hotel Brunelleschi | — | 7 | 3 | 1 | — | 1 | 6 | 18 | 18.0(3w) |
| Four Seasons Hotel Firenze | Four Seasons | 4 | 3 | 1 | — | 3 | 2 | 13 | 14.3(3w) |
| Grand Hotel Cavour Florence | — | — | 1 | 5 | — | 1 | 5 | 12 | 6.7(3w) |
| Hotel Calimala Florence | — | 2 | 1 | — | — | 1 | 6 | 10 | 7.7(3w) |
| The St. Regis Florence | Marriott | 3 | — | 2 | — | 2 | 2 | 9 | 7.3(3w) |
| Hotel Berchielli | — | — | — | 6 | — | 1 | 1 | 8 | 4.7(3w) |
| Hotel Lungarno | Lungarno | 5 | — | — | — | 1 | 1 | 7 | 9.3(3w) |
| Hotel Pitti Palace al Ponte Vecchio | B&B Hotels | — | — | 5 | — | — | 2 | 7 | 5.0(3w) |
| Glance Hotel In Florence | — | 3 | 1 | 1 | — | 1 | 1 | 7 | 4.0(3w) |
| Hotel Duomo Firenze | — | 3 | 1 | 1 | — | 1 | 1 | 7 | 5.0(3w) |
| Portrait Firenze | Lungarno | 3 | 2 | — | — | — | 2 | 7 | 9.3(3w) |
| The Place Firenze | — | 6 | — | — | — | — | — | 6 | 5.0(3w) |
| Grand Hotel Minerva | — | — | 3 | 1 | — | 1 | 1 | 6 | 7.7(3w) |
| Ambasciatori Hotel Florence | — | — | — | 5 | — | — | — | 5 | 5.0(3w) |
| Hotel Bernini Palace | — | — | 1 | 1 | — | — | 3 | 5 | 4.0(3w) |
Hotel Brunelleschi has the broadest consensus — mentioned by 5 of 6 AIs.
PROMPTS
The 11 prompts we asked about Florence
Same 11 question patterns ask about every destination — persona (couples, families, solo, business), budget (luxury, mid, budget), and zoom (city-wide, neighborhood, landmark).
best hotels in Florence
zoom: widecontrol
best hotels in Florence for solo travelers
persona: solo_leisurezoom: wide
hotels near Duomo, Florence
zoom: near
family friendly hotels in Florence
persona: familieszoom: wide
best hotels in Florence for couples
persona: coupleszoom: wide
boutique hotels in Centro, Florence
zoom: near
best hotels in Florence for business travelers
persona: solo_businesszoom: wide
affordable hotels in Florence under $200
budget: budgetzoom: wide
hotels in Florence with rooftop pool
zoom: wide
luxury hotels in Florence
budget: luxuryzoom: wide
best hotels in Centro, Florence
zoom: near