Nicolas Sitter
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Live · refreshed weeklyUpdated September 28, 2026

AI Hotel Landscape

How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.

Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
DESTINATION

Hotels in Athens

What 6 AI assistants say when asked about hotels in Athens, GR. 11 prompts asked, week of September 28, 2026.

39
Distinct hotels
75
n = mentions this week
3/6
AIs with data
Single-city numbers are directional. With ~11 prompts × 6 AIs (≤66 captures max), city-level mention counts can shift ±15–25% week-to-week from upstream variance alone. The 3-wk avg column in the matrix below is more reliable than any single-week read.
Where AIs send users for Athens
74 hotel links across 38 properties, all 6 AI assistants combined
Direct 42%Other 58%
Has that changed over time?
21 weeks · 2026-05-04 → 2026-09-28

Week by week. Google is split out of what used to be counted as “other”: a link to google.com from an AI assistant is the assistant keeping the click, which is worth seeing on its own rather than filed under the vaguest available label. Metasearch (trivago, kayak) stays in other — those are third-party marketplaces, not the engine linking to itself.

One note on the other line, because it used to be the least trustworthy series here. “Other” is every link we cannot place as the hotel’s own site, an OTA, a chain page or Google — so it is partly a measure of our own coverage, not only of engine behaviour. It previously showed a band of 45–65% between 08 June and 27 July that we could not explain. That band was a bug on our side, and it is now fixed. Google AI Mode returns hotel websites as bare domains (ritzcarlton.com) rather than full URLs, and the query that derives the domain for classification expects a scheme — so 16,194 perfectly classifiable links, every one of them AI Mode, were counted as “other” purely for lacking an https://. Those URLs have been normalised, the ingest no longer stores them scheme-less, and every week has been rebuilt: other is now 3.5% across all engines and weeks, and the band is gone. Read direct and OTA as behavioural; still read a move in other as measurement first.

Direct (incl. chain)OTAOther
0%25%50%75%100%05-0405-2506-1507-0608-0308-2409-1409-28

Weeks with no classified links are omitted rather than drawn as zero — a missing run and a genuinely zero week look identical on a chart, and only one of them is a finding. Link volume per week: 05-04 393 · 05-11 298 · 05-18 279 · 05-25 232 · 06-01 196 · 06-08 210 · 06-15 208 · 06-22 208 · 06-29 225 · 07-06 221 · 07-20 230 · 07-27 226 · 08-03 232 · 08-10 204 · 08-17 242 · 08-24 198 · 08-31 274 · 09-07 161 · 09-14 153 · 09-21 143 · 09-28 74.

Has that changed over time?
23 weeks · 2026-04-27 → 2026-09-28

Share of citations by source type, week by week, in Athens, across all 6 assistants. Search engine is its own bucket rather than part of metasearch, and covers Google (every regional domain), Bing and the rest. Google AI Mode routes its cited sources through google.com/searchviewer instead of linking the publisher, and those citations were landing under “meta-search” alongside trivago and kayak — which made the mix read as competitive pressure from metasearch when actual metasearch is under 1%. The dashed rule marks the week that started.

Search engineIndependent hotelOTAOtherEditorialReview siteCommunitySmaller categories
0%25%50%75%searchviewer04-2705-1806-0806-2907-2008-1008-3109-2109-28

Which categories get a line is decided once over the whole window by total citations, not week by week — otherwise a category dropping out of the top N would look like it collapsed to zero. Everything below the cut is summed into “smaller categories” rather than dropped, so the lines always account for the full week. Citations per week: 04-27 529 · 05-04 2,038 · 05-11 1,319 · 05-18 1,331 · 05-25 850 · 06-01 922 · 06-08 921 · 06-15 791 · 06-22 746 · 06-29 907 · 07-06 769 · 07-13 954 · 07-20 927 · 07-27 905 · 08-03 937 · 08-10 843 · 08-17 808 · 08-24 829 · 08-31 833 · 09-07 337 · 09-14 375 · 09-21 384 · 09-28 149.

1 destinations across 1 countrieseuropeamericasasiaafricaoceania
COMPARE MODELS

Which hotels does each AI recommend in Athens?

Top hotels mentioned across the 11 weekly prompts for Athens. Each column shows how often that AI named the hotel. Bold + purple = that AI's top pick.

Top hotel per AI assistant — Athens
Assistant#1 hotelChainMentions
ChatGPTNiche Hotel Athens—2GR deep dive →
GeminiZEUS Wyndham Grand AthensWyndham5GR deep dive →
Perplexity(paused)no data—0GR deep dive →
Grok(discontinued)no data—0GR deep dive →
CopilotElectra Palace Athens—3GR deep dive →
Google AI Modeno data—0GR deep dive →
Hotel × AI matrix — top 15 hotels mentioned for Athens
HotelChainChatGPTGeminiPerplexity(paused)Grok(discontinued)CopilotGoogle AI ModeThis week3-wk avg
ZEUS Wyndham Grand AthensWyndham—5——1—66.3(3w)
Electra Palace Athens—11——3—57.7(3w)
Herodion Hotel——2——2—45.7(3w)
Hotel Grande Bretagne, a Luxury Collection HotelMarriott—2——2—47.0(3w)
King George, a Luxury Collection Hotel, AthensMarriott12——1—46.0(3w)
Mira Me Boutique Hotel——3————32.0(2w)
The Stanley Hotel——3————33.0(2w)
The Foundry Suites Athens——3————33.7(3w)
Coco-Mat Athens BC——2——1—35.3(3w)
Niche Hotel Athens—2———1—32.5(2w)
The Dolli at Acropolis—12————33.3(3w)
Grand Hyatt AthensHyatt————2—22.3(3w)
Novotel AthenesAccor—2————23.0(3w)
Ivis 4 Boutique Hotel & Restaurant——2————21.5(2w)
INNATHENS HOTEL——2————21.7(3w)
PROMPTS

The 11 prompts we asked about Athens

Same 11 question patterns ask about every destination — persona (couples, families, solo, business), budget (luxury, mid, budget), and zoom (city-wide, neighborhood, landmark).

best hotels in Plaka, Athens
zoom: near
affordable hotels in Athens under $200
budget: budgetzoom: wide
family friendly hotels in Athens
persona: familieszoom: wide
best hotels in Athens for business travelers
persona: solo_businesszoom: wide
best hotels in Athens
zoom: widecontrol
boutique hotels in Plaka, Athens
zoom: near
hotels in Athens with rooftop pool
zoom: wide
best hotels in Athens for solo travelers
persona: solo_leisurezoom: wide
hotels near Acropolis, Athens
zoom: near
luxury hotels in Athens
budget: luxuryzoom: wide
best hotels in Athens for couples
persona: coupleszoom: wide

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