Nicolas Sitter
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Live · refreshed weeklyUpdated September 28, 2026

AI Hotel Landscape

How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.

Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
DESTINATION

Hotels in New York

What 6 AI assistants say when asked about hotels in New York, US. 11 prompts asked, week of September 28, 2026.

14
Distinct hotels
25
n = mentions this week
2/6
AIs with data
Single-city numbers are directional. With ~11 prompts × 6 AIs (≤66 captures max), city-level mention counts can shift ±15–25% week-to-week from upstream variance alone. The 3-wk avg column in the matrix below is more reliable than any single-week read.
Where AIs send users for New York
25 hotel links across 14 properties, all 6 AI assistants combined
Direct 32%OTA 12%Other 56%
Has that changed over time?
22 weeks · 2026-05-04 → 2026-09-28

Week by week. Google is split out of what used to be counted as “other”: a link to google.com from an AI assistant is the assistant keeping the click, which is worth seeing on its own rather than filed under the vaguest available label. Metasearch (trivago, kayak) stays in other — those are third-party marketplaces, not the engine linking to itself.

One note on the other line, because it used to be the least trustworthy series here. “Other” is every link we cannot place as the hotel’s own site, an OTA, a chain page or Google — so it is partly a measure of our own coverage, not only of engine behaviour. It previously showed a band of 45–65% between 08 June and 27 July that we could not explain. That band was a bug on our side, and it is now fixed. Google AI Mode returns hotel websites as bare domains (ritzcarlton.com) rather than full URLs, and the query that derives the domain for classification expects a scheme — so 16,194 perfectly classifiable links, every one of them AI Mode, were counted as “other” purely for lacking an https://. Those URLs have been normalised, the ingest no longer stores them scheme-less, and every week has been rebuilt: other is now 3.5% across all engines and weeks, and the band is gone. Read direct and OTA as behavioural; still read a move in other as measurement first.

Direct (incl. chain)OTAOther
0%25%50%75%100%05-0405-2506-1507-0607-2708-1709-0709-28

Weeks with no classified links are omitted rather than drawn as zero — a missing run and a genuinely zero week look identical on a chart, and only one of them is a finding. Link volume per week: 05-04 169 · 05-11 102 · 05-18 88 · 05-25 73 · 06-01 86 · 06-08 78 · 06-15 85 · 06-22 84 · 06-29 82 · 07-06 76 · 07-13 90 · 07-20 98 · 07-27 95 · 08-03 94 · 08-10 74 · 08-17 72 · 08-24 89 · 08-31 130 · 09-07 34 · 09-14 45 · 09-21 84 · 09-28 25.

Has that changed over time?
23 weeks · 2026-04-27 → 2026-09-28

Share of citations by source type, week by week, in New York, across all 6 assistants. Search engine is its own bucket rather than part of metasearch, and covers Google (every regional domain), Bing and the rest. Google AI Mode routes its cited sources through google.com/searchviewer instead of linking the publisher, and those citations were landing under “meta-search” alongside trivago and kayak — which made the mix read as competitive pressure from metasearch when actual metasearch is under 1%. The dashed rule marks the week that started.

Search engineEditorialIndependent hotelOTAChainOtherReview siteSmaller categories
0%25%50%75%searchviewer04-2705-1806-0806-2907-2008-1008-3109-2109-28

Which categories get a line is decided once over the whole window by total citations, not week by week — otherwise a category dropping out of the top N would look like it collapsed to zero. Everything below the cut is summed into “smaller categories” rather than dropped, so the lines always account for the full week. Citations per week: 04-27 493 · 05-04 2,163 · 05-11 1,444 · 05-18 1,456 · 05-25 756 · 06-01 978 · 06-08 999 · 06-15 804 · 06-22 727 · 06-29 720 · 07-06 859 · 07-13 1,000 · 07-20 872 · 07-27 869 · 08-03 896 · 08-10 935 · 08-17 882 · 08-24 726 · 08-31 793 · 09-07 357 · 09-14 408 · 09-21 413 · 09-28 150.

1 destinations across 1 countrieseuropeamericasasiaafricaoceania
COMPARE MODELS

Which hotels does each AI recommend in New York?

Top hotels mentioned across the 11 weekly prompts for New York. Each column shows how often that AI named the hotel. Bold + purple = that AI's top pick.

Top hotel per AI assistant — New York
Assistant#1 hotelChainMentions
ChatGPTno data—0US deep dive →
GeminiThe Marmara Park Avenue—4US deep dive →
Perplexity(paused)no data—0US deep dive →
Grok(discontinued)no data—0US deep dive →
CopilotThe Empire Hotel—2US deep dive →
Google AI Modeno data—0US deep dive →
Hotel × AI matrix — top 14 hotels mentioned for New York
HotelChainChatGPTGeminiPerplexity(paused)Grok(discontinued)CopilotGoogle AI ModeThis week3-wk avg
The Marmara Park Avenue——4————44.0(1w)
The Empire Hotel——2——2—44.0(1w)
Arlo NoMad——3————33.0(1w)
The Plaza——2————25.7(3w)
Mandarin Oriental, New YorkMandarin Oriental—2————24.7(3w)
Ace Hotel New YorkAce Hotel—1——1—22.3(3w)
Hilton Garden Inn New York/Central Park South-Midtown WestHilton————1—11.0(1w)
Gansevoort Meatpacking NYC—————1—11.0(1w)
1 Hotel Central Park1 Hotels—1————11.3(3w)
ModernHaus SoHo—————1—11.0(1w)
Margaritaville Resort Times Square—————1—11.0(1w)
Le Méridien New York, Central ParkMarriott————1—11.0(1w)
La Quinta Inn & Suites by Wyndham New York City Central ParkWyndham————1—11.0(1w)
Hotel Indigo Lower East Side New York by IHGIHG————1—11.0(1w)
PROMPTS

The 11 prompts we asked about New York

Same 11 question patterns ask about every destination — persona (couples, families, solo, business), budget (luxury, mid, budget), and zoom (city-wide, neighborhood, landmark).

family friendly hotels in New York
persona: familieszoom: wide
best hotels in New York for solo travelers
persona: solo_leisurezoom: wide
hotels in New York with rooftop pool
zoom: wide
hotels near Central Park, New York
zoom: near
boutique hotels in Manhattan, New York
zoom: near
best hotels in New York for business travelers
persona: solo_businesszoom: wide
affordable hotels in New York under $200
budget: budgetzoom: wide
best hotels in New York
zoom: widecontrol
best hotels in Manhattan, New York
zoom: near
luxury hotels in New York
budget: luxuryzoom: wide
best hotels in New York for couples
persona: coupleszoom: wide

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