Nicolas Sitter
AGENTIC|

What AI searches when asked for hotels in London

Before answering a hotel question with web search, an AI assistant rewrites it into one or more searches. These are the searches it actually ran for 11 traveller prompts about London, captured week after week, not autocomplete suggestions.

ChatGPT
199
answers, 1.1 searches each, May 2026 to Nov 2026

Explore by prompt

Percentages are shares of answers. Grok and Gemini were captured on an earlier prompt set, so most current prompts only have ChatGPT.

Best hotels
Luxury
Budget
Families
Couples
Business
Solo
Amenity
Neighbourhood or landmark
Prompt
“best hotels in London”
Answers captured
18
Searches per answer
1.2
Searched the prompt as written
22%
Captured
5 May 2026 to 2 Nov 2026

The searches ChatGPT ran

Most frequent first. “×3” means the same search appeared in three separate answers.

  1. best hotels London×2
  2. best hotels in London×2
  3. best hotels in London 2026 luxury boutique iconic areas reviews guide×1
  4. best hotels in London England luxury boutique best areas reviews 2026×1
  5. best hotels in London 2026 luxury boutique family location reviews×1
  6. best luxury hotels in London×1
  7. best luxury hotels London 2026×1
  8. best luxury hotels in London UK×1
  9. best hotels London luxury 2026×1
  10. best hotels in London luxury 2026×1
  11. best luxury hotels in London 2026×1
  12. best hotels in London luxury hotels London 2026×1
  13. best hotels in London 2026 luxury boutique 5 star London hotels×1
  14. best hotels in London luxury hotels London rankings×1
  15. Rosewood London address official website×1

Showing 15 of 19 distinct searches.

Words it added to the prompt

luxury72%202650%boutique22%reviews17%areas11%56%address6%claridge6%england6%family6%guide6%iconic6%location6%official6%owo6%raffles6%rankings6%rosewood6%s6%savoy6%

Places and names it added

No capitalised name added in two or more answers.

Hotel topics in what it added

All London prompts together

Share of answers whose searches added each topic, counting only words that were not already in the prompt.

What a London hotel page can cover

The topics ChatGPT adds most often here, with what a page can do about each. These are editorial suggestions drawn from the searches, not a measured ranking effect.

  1. A year26% of answers

    Say what is current: this year’s renovations, prices and openings, with dates on the page.

  2. Best / top20% of answers

    The engine is looking for lists. Being on the editorial and booking-site lists matters as much as your own page.

  3. Hotel class or style20% of answers

    State your class and style plainly (five-star, boutique, historic) in text and in schema.

  4. Who it is for13% of answers

    Say who the hotel suits (families, couples, business) and why, with specifics.

  5. Neighbourhood and location12% of answers

    Name your neighbourhood and what is walkable from it, in words, not only on a map.

Which hotels get named? The answers behind these searches are tracked in the AI Hotel Landscape for London.

How the searches were captured and cleaned, and what is left out: method and limits. ChatGPT data runs to Nov 2026.