Nicolas Sitter
AGENTIC|

What AI searches when asked for hotels in Florence

Before answering a hotel question with web search, an AI assistant rewrites it into one or more searches. These are the searches it actually ran for 11 traveller prompts about Florence, captured week after week, not autocomplete suggestions.

ChatGPT
193
answers, 1.2 searches each, May 2026 to Nov 2026

Explore by prompt

Percentages are shares of answers. Grok and Gemini were captured on an earlier prompt set, so most current prompts only have ChatGPT.

Best hotels
Luxury
Budget
Families
Couples
Business
Solo
Amenity
Neighbourhood or landmark
Prompt
“best hotels in Florence”
Answers captured
19
Searches per answer
1.3
Searched the prompt as written
11%
Captured
4 May 2026 to 2 Nov 2026

The searches ChatGPT ran

Most frequent first. “×3” means the same search appeared in three separate answers.

  1. best hotels Florence Italy×4
  2. best hotels Florence Italy luxury boutique 2026×2
  3. best hotels in Florence×2
  4. best hotels in Florence Italy 2026 neighborhoods luxury boutique hotel recommendations×1
  5. best hotels in Florence Italy 2026 luxury boutique central neighborhoods reviews×1
  6. best hotels in Florence Italy luxury boutique location guide 2026×1
  7. best hotels in Florence Italy luxury boutique 2026×1
  8. best hotels Florence×1
  9. best luxury hotels×1
  10. best hotels in Florence Italy 2026 luxury boutique×1
  11. best hotels in Florence Italy luxury 2026×1
  12. best hotels in Florence Italy×1
  13. best hotels Florence Italy luxury boutique hotels Florence×1
  14. best hotels Florence Italy 2026 top rated hotels Florence×1
  15. Villa Cora Florence address official website×1

Showing 15 of 19 distinct searches.

Words it added to the prompt

italy84%luxury53%202647%boutique42%neighborhoods11%address5%central5%cora5%firenze5%four5%guide5%location5%official5%rated5%recommendations5%regis5%reviews5%savoy5%seasons5%st5%

Places and names it added

No capitalised name added in two or more answers.

Hotel topics in what it added

All Florence prompts together

Share of answers whose searches added each topic, counting only words that were not already in the prompt.

What a Florence hotel page can cover

The topics ChatGPT adds most often here, with what a page can do about each. These are editorial suggestions drawn from the searches, not a measured ranking effect.

  1. Country name63% of answers

    Write the city and country together at least once. Engines disambiguate with the country.

  2. Hotel class or style25% of answers

    State your class and style plainly (five-star, boutique, historic) in text and in schema.

  3. A year22% of answers

    Say what is current: this year’s renovations, prices and openings, with dates on the page.

  4. Best / top21% of answers

    The engine is looking for lists. Being on the editorial and booking-site lists matters as much as your own page.

  5. Neighbourhood and location17% of answers

    Name your neighbourhood and what is walkable from it, in words, not only on a map.

Which hotels get named? The answers behind these searches are tracked in the AI Hotel Landscape for Florence.

How the searches were captured and cleaned, and what is left out: method and limits. ChatGPT data runs to Nov 2026.