AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
+ 44 more
The 11 prompts we ask ChatGPT about Chicago
Same 11 question patterns asked about every destination — persona (couples, families, solo, business), budget (luxury, mid, budget), and zoom (city-wide, neighborhood, landmark).
Named hotels in Chicago — ChatGPT
ChatGPT's top picks specifically in Chicago, US. Pick a different destination above, or clear to see worldwide.
Most-mentioned hotel by ChatGPT this week.
| # | Hotel | City | Chain | Mentions | W/W |
|---|---|---|---|---|---|
| 52 | Chicago Athletic Association - The Unbound Collection by Hyatt | Chicago | Hyatt | 3 | — |
| 119 | Waldorf Astoria Chicago | Chicago | Hilton | 3 | — |
| 109 | The Peninsula Chicago | Chicago | Peninsula | 3 | ↓ 1 |
| 101 | The Langham, Chicago | Chicago | Langham | 3 | ↓ 1 |
| 162 | Four Seasons Hotel Chicago | Chicago | Four Seasons | 2 | ↓ 1 |
| 121 | 1 Hotel South Beach | Miami Beach | 1 Hotels | 2 | ↓ 2 |
| 322 | Viceroy Chicago | Chicago | — | 2 | ↓ 1 |
| 303 | The Setai, Miami Beach | FL | — | 2 | ↓ 1 |
| 302 | The Savoy Hotel & Beach Club ~ Miami Beach | Miami Beach | — | 2 | NEW |
| 299 | The Ritz-Carlton, South Beach | Miami Beach | Marriott | 2 | NEW |
| 298 | The Ritz-Carlton, Los Angeles | Los Angeles | Marriott | 2 | NEW |
| 254 | Radisson Blu Aqua Hotel, Chicago | Chicago | Radisson | 2 | NEW |
| 217 | LondonHouse Chicago, Curio Collection by Hilton | Chicago | Hilton | 2 | — |
| 215 | Loews Miami Beach Hotel | Miami Beach | Loews | 2 | — |
| 710 | Hotel Per La, Autograph Collection | Los Angeles | Marriott | 1 | NEW |
| 696 | Hotel Monteleone | New Orleans | — | 1 | ↓ 6 |
| 692 | Hotel Mazarin | New Orleans | — | 1 | ↓ 1 |
| 666 | Hotel Erwin | Venice | — | 1 | NEW |
| 636 | Hotel Bel-Air | Los Angeles | — | 1 | ↓ 2 |
| 619 | Homewood Suites by Hilton Boston Seaport District | Boston | Hilton | 1 | NEW |
When ChatGPT hands out a hotel link, where does it go?
Every URL the AI returned for a named hotel, classified into direct (the hotel's own site), OTA (Booking / Expedia / …), chain page (marriott.com / hilton.com / …), or other. Chain folds into direct in the headline number because chain pages are still brand-controlled.
Week by week. Google is split out of what used to be counted as “other”: a link to google.com from an AI assistant is the assistant keeping the click, which is worth seeing on its own rather than filed under the vaguest available label. Metasearch (trivago, kayak) stays in other — those are third-party marketplaces, not the engine linking to itself. Google is a worldwide figure here; the other lines are scoped to this view.
One note on the other line, because it used to be the least trustworthy series here. “Other” is every link we cannot place as the hotel’s own site, an OTA, a chain page or Google — so it is partly a measure of our own coverage, not only of engine behaviour. It previously showed a band of 45–65% between 08 June and 27 July that we could not explain. That band was a bug on our side, and it is now fixed. Google AI Mode returns hotel websites as bare domains (ritzcarlton.com) rather than full URLs, and the query that derives the domain for classification expects a scheme — so 16,194 perfectly classifiable links, every one of them AI Mode, were counted as “other” purely for lacking an https://. Those URLs have been normalised, the ingest no longer stores them scheme-less, and every week has been rebuilt: other is now 3.5% across all engines and weeks, and the band is gone. Read direct and OTA as behavioural; still read a move in other as measurement first.
Weeks with no classified links are omitted rather than drawn as zero — a missing run and a genuinely zero week look identical on a chart, and only one of them is a finding. Link volume per week: 05-04 27 · 05-11 28 · 05-18 32 · 05-25 20 · 06-01 24 · 06-08 27 · 06-15 23 · 06-22 20 · 06-29 34 · 07-06 24 · 07-13 28 · 07-20 34 · 07-27 24 · 08-03 27 · 08-10 26 · 08-17 28 · 08-24 41 · 08-31 43 · 09-07 21 · 09-14 29 · 09-21 17 · 09-28 26 · 10-05 25.
Sponsored placements in Chicago
OpenAI is rolling out paid sponsor placements in the US, Australia, New Zealand, and Canada — testing may expand. We detect real single-advertiser ad units (organic shopping cards excluded) and pull the brand.
Where ChatGPT pulls hotel information from
Every URL ChatGPT retrieved classified into 12 buckets: OTAs, editorial, chain sites, direct hotel pages, social, meta-search, AI tools, community, government, directory consortia, and other.
100% of the URLs we captured were cited in the answer. A ratio that high does not mean ChatGPT uses almost everything it finds — it means we are no longer seeing what it discards. ChatGPT sat at 24.8% on 10 August, before the retrieval layer stopped coming through. Publishing 97% as selectivity would invert the finding, so the number is withheld rather than shown. The counts below are what was captured, and are unaffected.
Editorial cntraveler.com 49% · timeout.com 34% · thehotelguru.com 16% | 29.7% | 116 |
Review Site tripadvisor.com 80% · oyster.com 18% · tripadvisor.ca 2% | 15.6% | 61 |
Other lasvegascompass.com 43% · bedandmarket.com 29% · miamitourism.org 29% | 14.4% | 56 |
Government / DMO neworleans.com 43% · sftravel.com 30% · miamiandbeaches.com 27% | 9.2% | 36 |
OTA & Aggregator booking.com 52% · expedia.com 34% · hotels.com 14% | 8.2% | 32 |
Chain marriott.com 47% · fourseasons.com 29% · thehoxton.com 24% | 7.7% | 30 |
Community hotelierschoice.com 67% · therooftopguide.com 28% · socialhotels.guide 6% | 4.6% | 18 |
Independent Hotel properhotel.com 50% · downtowngrand.com 25% · freehandhotels.com 25% | 4.1% | 16 |
Meta-search kayak.com 58% · hotelscombined.com 25% · momondo.com 17% | 3.1% | 12 |
Hotel Directory hotelsforkings.com 63% · boutiquehotelhub.com 25% · luxuryhotelcompare.com 13% | 2.1% | 8 |
AI Tool staygenie.app 100% | 0.8% | 3 |
Search engine google.com 100% | 0.5% | 2 |
Share of citations by source type, week by week, for Chicago. Search engine is its own bucket rather than part of metasearch, and covers Google (every regional domain), Bing and the rest. Google AI Mode routes its cited sources through google.com/searchviewer instead of linking the publisher, and those citations were landing under “meta-search” alongside trivago and kayak — which made the mix read as competitive pressure from metasearch when actual metasearch is under 1%. The dashed rule marks the week that started.
Which categories get a line is decided once over the whole window by total citations, not week by week — otherwise a category dropping out of the top N would look like it collapsed to zero. Everything below the cut is summed into “smaller categories” rather than dropped, so the lines always account for the full week. Citations per week: 04-27 88 · 05-04 169 · 05-11 27 · 05-18 25 · 05-25 142 · 06-01 392 · 06-08 249 · 06-15 191 · 06-22 172 · 06-29 259 · 07-06 210 · 07-13 113 · 07-20 131 · 07-27 123 · 08-03 115 · 08-10 154 · 08-17 122 · 08-24 92 · 08-31 100 · 09-07 57 · 09-14 49 · 09-21 35 · 09-28 41 · 10-05 42.
Top hotel parent groups in Chicago — ChatGPT
Each ChatGPT mention matched against Google Places, then rolled up to parent group (Marriott = Ritz-Carlton + Westin + Sheraton + EDITION + …, etc.). WoW delta vs last week. Detection via 175+ brand-domain rules.
| 1 | Marriott | 12 → 3 | -75% |
| 2 | Hilton | 15 → 7 | -53% |
| 3 | Hyatt | 10 → 7 | -30% |
| # | Brand | Mentions | Hotels | W/W | |
|---|---|---|---|---|---|
| 1 | Hyatt | 7 | 5 | ↓ 30.0% | |
| 2 | Hilton | 7 | 4 | ↓ 53.3% | |
| 3 | Langham | 3 | 1 | ↓ 25.0% | |
| 4 | Marriott | 3 | 3 | ↓ 75.0% | |
| 5 | Peninsula | 3 | 1 | ↓ 25.0% | |
| 6 | Radisson | 2 | 1 | · 0% | |
| 7 | Four Seasons | 2 | 1 | ↓ 33.3% | |
| 8 | Accor | 2 | 2 | · 0% | |
| 9 | citizenM | 1 | 1 | · 0% | |
| 10 | Soho House | 1 | 1 | · 0% | |
| 11 | The Hoxton | 1 | 1 | · 0% |
Of the hotels named this week: how many resolved to a chain (Marriott / Accor / …), an independent property, a vacation rental, or stayed unmatched.
What every metric means
Plain-English definitions for each number on this page. For deeper visuals + examples, see the annual landscape report linked at the bottom.
- Captures
- Number of AI responses we collected this week. Target = 616 per platform (one per prompt). Less when there are upstream errors.
- Web search
- Did the response trigger a live web fetch? Detected from the underlying response stream’s search-result events, not the unreliable top-level flag. We do NOT force web search — this is organic model behavior.
- Map widget
- Did the response render a hotel-card map (the Google-Maps-style widget ChatGPT shows for travel queries)? Each card is a "map entity" with its own provider.
- Sponsored placements
- Paid sponsor placements. Detected from real single-advertiser ad units in the response stream. Excludes ChatGPT’s organic shopping cards (which are unpaid product carousels). US/AU/NZ/CA only as of May 2026.
- Sources / response
- Distinct URLs the model consulted while answering — the URLs that show up in its retrieval log, regardless of whether it cited them inline. Computed only over web-search responses (otherwise the answer is from training data, no sources to count).
- Citations / response
- Subset of sources that the model rendered as inline footnote pills in the answer. A source becomes a citation when the model explicitly references it.
- Fanouts / response
- Number of sub-queries the model spun up internally to answer the prompt (e.g. "best hotels Paris" might fan out to "hotels Paris Marais", "luxury hotels Paris", "rooftop hotels Paris", …).
- Map entities / response
- Hotel cards inside the map widget. Each carries a provider (Google Places, TripAdvisor, Yelp, Foursquare, SERP) and a place ID where applicable.
- OTA
- Online travel agency (Booking, Expedia, Hotels.com, Agoda, Trip.com, Priceline, etc.) — commission-based booking sites.
- Direct
- A hotel’s own website. Computed at request time by matching the cited domain against Google Places.
- Chain
- A hotel chain’s brand website (hilton.com, marriott.com, ihg.com, …). 175+ chain-domain rules.
- Editorial
- Travel media (Condé Nast Traveler, Time Out, Lonely Planet, Forbes Travel Guide, NYT, etc.) and city-specific travel blogs (santorinidave.com, theurbanlist.com, etc.).
- Directory
- Multi-property hotel consortia / brand collectives (Small Luxury Hotels of the World, Design Hotels, Preferred Hotels, Virtuoso, …). Aggregate hotels under one umbrella but aren’t a single OTA.
- Review
- TripAdvisor, Oyster, Yelp, Trustpilot, Holidaycheck — review-first platforms.
Does ChatGPT send people to Reddit and YouTube?
Share of answers citing at least one Reddit thread or YouTube video, week by week. Worldwide.
Share of answers citing at least one Reddit thread or YouTube video. Counted from the citation domains, so this measures what ChatGPT showed as a source — not whether it read them.
Latest week (2026-10-05): 1 of 616 answers cited Reddit (0.2%), 0 cited YouTube, across 2,435 citations.