Nicolas Sitter
AGENTIC|

What AI searches when asked for hotels in Toronto

Before answering a hotel question with web search, an AI assistant rewrites it into one or more searches. These are the searches it actually ran for 11 traveller prompts about Toronto, captured week after week, not autocomplete suggestions.

ChatGPT
199
answers, 1.2 searches each, May 2026 to Nov 2026

Explore by prompt

Percentages are shares of answers. Grok and Gemini were captured on an earlier prompt set, so most current prompts only have ChatGPT.

Best hotels
Luxury
Budget
Families
Couples
Business
Solo
Amenity
Neighbourhood or landmark
Prompt
“best hotels in Toronto”
Answers captured
19
Searches per answer
1.3
Searched the prompt as written
21%
Captured
4 May 2026 to 2 Nov 2026

The searches ChatGPT ran

Most frequent first. “×3” means the same search appeared in three separate answers.

  1. best hotels Toronto×3
  2. best hotels in Toronto Ontario luxury boutique top rated 2026×1
  3. best hotels in Toronto Canada luxury boutique downtown 2026×1
  4. best hotels in Toronto 2026 luxury boutique downtown neighborhoods travel guide×1
  5. best hotels Toronto luxury downtown 2026×1
  6. best hotels in Toronto luxury hotels 2026×1
  7. best hotels downtown Toronto×1
  8. best luxury hotels×1
  9. best hotels in Toronto 2026 luxury downtown Toronto×1
  10. best hotels Toronto 2026 luxury Four Seasons Ritz-Carlton Park Hyatt St Regis×1
  11. best luxury hotels Toronto 2026×1
  12. best hotels Toronto luxury×1
  13. best hotels in Toronto×1
  14. best hotels Toronto luxury hotels Toronto downtown hotels Toronto 2026×1
  15. best hotels in Toronto luxury boutique hotels Toronto 2026×1

Showing 15 of 23 distinct searches.

Words it added to the prompt

202663%luxury63%downtown26%boutique21%reviews16%carlton11%four11%ritz11%seasons11%address5%canada5%drake5%guide5%hyatt5%neighborhoods5%official5%ontario5%park5%rated5%regis5%

Places and names it added

No capitalised name added in two or more answers.

Hotel topics in what it added

All Toronto prompts together

Share of answers whose searches added each topic, counting only words that were not already in the prompt.

What a Toronto hotel page can cover

The topics ChatGPT adds most often here, with what a page can do about each. These are editorial suggestions drawn from the searches, not a measured ranking effect.

  1. A year29% of answers

    Say what is current: this year’s renovations, prices and openings, with dates on the page.

  2. Neighbourhood and location23% of answers

    Name your neighbourhood and what is walkable from it, in words, not only on a map.

  3. Hotel class or style21% of answers

    State your class and style plainly (five-star, boutique, historic) in text and in schema.

  4. Best / top16% of answers

    The engine is looking for lists. Being on the editorial and booking-site lists matters as much as your own page.

  5. Who it is for13% of answers

    Say who the hotel suits (families, couples, business) and why, with specifics.

Which hotels get named? The answers behind these searches are tracked in the AI Hotel Landscape for Toronto.

How the searches were captured and cleaned, and what is left out: method and limits. ChatGPT data runs to Nov 2026.