Nicolas Sitter

What AI searches when asked for hotels in Santorini

Before answering a hotel question with web search, an AI assistant rewrites it into one or more searches. These are the searches it actually ran for 11 traveller prompts about Santorini, captured week after week, not autocomplete suggestions.

ChatGPT
202
answers, 1.2 searches each, May 2026 to Nov 2026

Explore by prompt

Percentages are shares of answers. Grok and Gemini were captured on an earlier prompt set, so most current prompts only have ChatGPT.

Best hotels
Luxury
Budget
Families
Couples
Business
Solo
Amenity
Neighbourhood or landmark
Prompt
“best hotels in Santorini”
Answers captured
16
Searches per answer
1.3
Searched the prompt as written
19%
Captured
4 May 2026 to 2 Nov 2026

The searches ChatGPT ran

Most frequent first. “×3” means the same search appeared in three separate answers.

  1. best hotels Santorini luxury×2
  2. best hotels in Santorini×2
  3. best hotels in Santorini Greece 2026 luxury boutique hotels areas Oia Imerovigli Fira reviews×1
  4. best luxury boutique hotels Santorini Greece 2026 Oia Imerovigli Fira hotel reviews×1
  5. best hotels in Santorini Greece Oia Imerovigli Fira beachfront luxury guide 2026×1
  6. best hotels in Santorini luxury cave hotels×1
  7. best hotels Santorini Greece luxury Oia Imerovigli Fira 2026×1
  8. best hotels Santorini 2026 luxury Oia Imerovigli Fira×1
  9. best hotels Santorini×1
  10. best hotels in Santorini 2026 luxury hotels Santorini Oia Imerovigli best resorts×1
  11. best luxury hotels×1
  12. Canaves Oia Suites address official website×1
  13. Andronis Luxury Suites address official website×1
  14. Katikies Santorini address official website×1
  15. Grace Hotel Santorini address official website×1

Showing 15 of 18 distinct searches.

Words it added to the prompt

luxury75%oia50%202638%fira38%greece38%imerovigli38%reviews19%boutique13%address6%andronis6%areas6%beachfront6%canaves6%cave6%epitome6%grace6%guide6%katikies6%official6%resorts6%

Places and names it added

Oia Imerovigli Fira31%

Hotel topics in what it added

All Santorini prompts together

Share of answers whose searches added each topic, counting only words that were not already in the prompt.

What a Santorini hotel page can cover

The topics ChatGPT adds most often here, with what a page can do about each. These are editorial suggestions drawn from the searches, not a measured ranking effect.

  1. Hotel class or style27% of answers

    State your class and style plainly (five-star, boutique, historic) in text and in schema.

  2. A year24% of answers

    Say what is current: this year’s renovations, prices and openings, with dates on the page.

  3. Best / top23% of answers

    The engine is looking for lists. Being on the editorial and booking-site lists matters as much as your own page.

  4. Country name16% of answers

    Write the city and country together at least once. Engines disambiguate with the country.

  5. Amenities and rooms15% of answers

    List amenities as text and in amenityFeature, including the obvious ones.

Which hotels get named? The answers behind these searches are tracked in the AI Hotel Landscape for Santorini.

How the searches were captured and cleaned, and what is left out: method and limits. ChatGPT data runs to Nov 2026.