Nicolas Sitter
AGENTIC|

What AI searches when asked for hotels in Rome

Before answering a hotel question with web search, an AI assistant rewrites it into one or more searches. These are the searches it actually ran for 21 traveller prompts about Rome, captured week after week, not autocomplete suggestions.

ChatGPT
425
answers, 1.4 searches each, Jan 2026 to Nov 2026
Grok
364
answers, 5.9 searches each, Jan 2026 to Apr 2026
Gemini
110
answers, 2.6 searches each, Jan 2026 to Feb 2026

Explore by prompt

Percentages are shares of answers. Grok and Gemini were captured on an earlier prompt set, so most current prompts only have ChatGPT.

Best hotels
Luxury
Budget
Families
Couples
Business
Solo
Amenity
Neighbourhood or landmark
Older prompts
Prompt
“best hotels in Rome”
Answers captured
18
Searches per answer
1.5
Searched the prompt as written
11%
Captured
4 May 2026 to 2 Nov 2026

The searches ChatGPT ran

Most frequent first. “×3” means the same search appeared in three separate answers.

  1. best hotels Rome Italy×3
  2. best hotels in Rome×2
  3. top rated hotels×1
  4. best boutique hotels×1
  5. best luxury hotels×1
  6. best hotels in Rome Italy 2026 neighborhoods luxury boutique family reviews×1
  7. Hotel de Russie×1
  8. best hotels in Rome Italy 2026 luxury boutique best areas×1
  9. best hotels in Rome Italy 2026 luxury boutique family historic center recommendations×1
  10. best hotels in Rome Italy luxury hotels 2026×1
  11. best hotels in Rome Italy 2026 luxury hotels×1
  12. best hotels Rome Italy luxury 2026×1
  13. best hotels Rome neighborhoods×1
  14. best hotels in Rome luxury boutique family hotels Rome×1
  15. best hotels in Rome luxury hotels Rome reviews×1

Showing 15 of 24 distinct searches.

Words it added to the prompt

italy56%luxury56%202633%boutique28%family17%neighborhoods11%reviews11%russie11%top11%20256%address6%areas6%astoria6%bvlgari6%cavalieri6%center6%historic6%official6%rated6%recommendations6%

Places and names it added

Russie11%

Hotel topics in what it added

All Rome prompts together

Share of answers whose searches added each topic, counting only words that were not already in the prompt.

What a Rome hotel page can cover

The topics ChatGPT adds most often here, with what a page can do about each. These are editorial suggestions drawn from the searches, not a measured ranking effect.

  1. Best / top31% of answers

    The engine is looking for lists. Being on the editorial and booking-site lists matters as much as your own page.

  2. Country name30% of answers

    Write the city and country together at least once. Engines disambiguate with the country.

  3. Hotel class or style19% of answers

    State your class and style plainly (five-star, boutique, historic) in text and in schema.

  4. Neighbourhood and location15% of answers

    Name your neighbourhood and what is walkable from it, in words, not only on a map.

  5. A year13% of answers

    Say what is current: this year’s renovations, prices and openings, with dates on the page.

Which hotels get named? The answers behind these searches are tracked in the AI Hotel Landscape for Rome.

How the searches were captured and cleaned, and what is left out: method and limits. ChatGPT data runs to Nov 2026.