Nicolas Sitter

What AI searches when asked for hotels in Paris

Before answering a hotel question with web search, an AI assistant rewrites it into one or more searches. These are the searches it actually ran for 11 traveller prompts about Paris, captured week after week, not autocomplete suggestions.

ChatGPT
199
answers, 1.3 searches each, May 2026 to Nov 2026

Explore by prompt

Percentages are shares of answers. Grok and Gemini were captured on an earlier prompt set, so most current prompts only have ChatGPT.

Best hotels
Luxury
Budget
Families
Couples
Business
Solo
Amenity
Neighbourhood or landmark
Prompt
“best hotels in Paris”
Answers captured
18
Searches per answer
1.0
Searched the prompt as written
28%
Captured
4 May 2026 to 2 Nov 2026

The searches ChatGPT ran

Most frequent first. “×3” means the same search appeared in three separate answers.

  1. best hotels in Paris×4
  2. best hotels in Paris France 2026 neighborhoods luxury boutique family traveler guide×1
  3. best hotels in Paris France 2026 luxury boutique location reviews guide×1
  4. best hotels in Paris France 2026 luxury boutique location reviews×1
  5. best luxury hotels in Paris France×1
  6. best hotels in Paris luxury 2026×1
  7. best luxury hotels Paris 2026 Michelin Guide palace hotels×1
  8. best hotels in Paris 2026 luxury hotels×1
  9. best hotels Paris recommendations×1
  10. best hotels Paris×1
  11. best hotels in Paris luxury hotels Paris 2026×1
  12. best hotels in Paris 2026 luxury boutique hotels Paris top hotels Paris Eiffel view Ritz Paris Four Seasons George V Shangri-La Paris×1
  13. best hotels Paris luxury hotels Paris awards×1
  14. best hotels in Paris luxury boutique list×1
  15. best luxury hotels×1

Words it added to the prompt

luxury67%202644%boutique28%france22%guide17%location11%reviews11%awards6%eiffel6%family6%four6%george6%list6%michelin6%neighborhoods6%palace6%recommendations6%ritz6%seasons6%shangri6%

Places and names it added

No capitalised name added in two or more answers.

Hotel topics in what it added

All Paris prompts together

Share of answers whose searches added each topic, counting only words that were not already in the prompt.

What a Paris hotel page can cover

The topics ChatGPT adds most often here, with what a page can do about each. These are editorial suggestions drawn from the searches, not a measured ranking effect.

  1. A year30% of answers

    Say what is current: this year’s renovations, prices and openings, with dates on the page.

  2. Hotel class or style27% of answers

    State your class and style plainly (five-star, boutique, historic) in text and in schema.

  3. Best / top23% of answers

    The engine is looking for lists. Being on the editorial and booking-site lists matters as much as your own page.

  4. Neighbourhood and location14% of answers

    Name your neighbourhood and what is walkable from it, in words, not only on a map.

  5. Amenities and rooms12% of answers

    List amenities as text and in amenityFeature, including the obvious ones.

Which hotels get named? The answers behind these searches are tracked in the AI Hotel Landscape for Paris.

How the searches were captured and cleaned, and what is left out: method and limits. ChatGPT data runs to Nov 2026.