Nicolas Sitter

What AI searches when asked for hotels in Nairobi

Before answering a hotel question with web search, an AI assistant rewrites it into one or more searches. These are the searches it actually ran for 11 traveller prompts about Nairobi, captured week after week, not autocomplete suggestions.

ChatGPT
200
answers, 1.4 searches each, May 2026 to Nov 2026

Explore by prompt

Percentages are shares of answers. Grok and Gemini were captured on an earlier prompt set, so most current prompts only have ChatGPT.

Best hotels
Luxury
Budget
Families
Couples
Business
Solo
Amenity
Neighbourhood or landmark
Prompt
“best hotels in Nairobi”
Answers captured
19
Searches per answer
1.3
Searched the prompt as written
32%
Captured
4 May 2026 to 2 Nov 2026

The searches ChatGPT ran

Most frequent first. “×3” means the same search appeared in three separate answers.

  1. best hotels Nairobi×5
  2. best hotels in Nairobi Kenya luxury boutique business district Karen 2026×1
  3. best hotels in Nairobi Kenya luxury boutique business travel 2026×1
  4. best hotels in Nairobi Kenya luxury boutique business traveler 2026×1
  5. best hotels in Nairobi Kenya luxury Giraffe Manor Villa Rosa Kempinski Hemingways Nairobi Sankara×1
  6. best hotels in Nairobi Kenya luxury boutique safari×1
  7. best hotels×1
  8. best luxury hotels×1
  9. best hotels in Nairobi Kenya luxury hotels 2026×1
  10. best hotels in Nairobi Kenya luxury Giraffe Manor Hemingways Villa Rosa Kempinski JW Marriott×1
  11. best hotels in Nairobi Kenya luxury 2026×1
  12. best hotels in Nairobi×1
  13. best hotels in Nairobi luxury hotels Nairobi Kenya awards×1
  14. best hotels Nairobi Kenya luxury hotels Nairobi 5 star hotels Nairobi top hotels Nairobi×1
  15. best hotels in Nairobi luxury hotels Nairobi×1

Showing 15 of 21 distinct searches.

Words it added to the prompt

luxury58%kenya53%202626%boutique21%business16%giraffe16%hemingways16%kempinski16%manor16%rosa16%villa16%20255%55%address5%awards5%district5%jw5%karen5%marriott5%official5%

Places and names it added

No capitalised name added in two or more answers.

Hotel topics in what it added

All Nairobi prompts together

Share of answers whose searches added each topic, counting only words that were not already in the prompt.

What a Nairobi hotel page can cover

The topics ChatGPT adds most often here, with what a page can do about each. These are editorial suggestions drawn from the searches, not a measured ranking effect.

  1. Country name33% of answers

    Write the city and country together at least once. Engines disambiguate with the country.

  2. Hotel class or style21% of answers

    State your class and style plainly (five-star, boutique, historic) in text and in schema.

  3. Best / top19% of answers

    The engine is looking for lists. Being on the editorial and booking-site lists matters as much as your own page.

  4. A year19% of answers

    Say what is current: this year’s renovations, prices and openings, with dates on the page.

  5. Who it is for13% of answers

    Say who the hotel suits (families, couples, business) and why, with specifics.

Which hotels get named? The answers behind these searches are tracked in the AI Hotel Landscape for Nairobi.

How the searches were captured and cleaned, and what is left out: method and limits. ChatGPT data runs to Nov 2026.