Nicolas Sitter
AGENTIC|

What AI searches when asked for hotels in Marrakech

Before answering a hotel question with web search, an AI assistant rewrites it into one or more searches. These are the searches it actually ran for 11 traveller prompts about Marrakech, captured week after week, not autocomplete suggestions.

ChatGPT
198
answers, 1.2 searches each, May 2026 to Nov 2026

Explore by prompt

Percentages are shares of answers. Grok and Gemini were captured on an earlier prompt set, so most current prompts only have ChatGPT.

Best hotels
Luxury
Budget
Families
Couples
Business
Solo
Amenity
Neighbourhood or landmark
Prompt
“best hotels in Marrakech”
Answers captured
18
Searches per answer
1.3
Searched the prompt as written
17%
Captured
4 May 2026 to 2 Nov 2026

The searches ChatGPT ran

Most frequent first. “×3” means the same search appeared in three separate answers.

  1. best hotels Marrakech×3
  2. best hotels Marrakech luxury×3
  3. best hotels Marrakech Morocco luxury riads 2026×2
  4. best hotels in Marrakech Morocco luxury riads neighborhoods guide 2026×1
  5. best hotels in Marrakech Morocco luxury riads neighborhoods 2026×1
  6. best luxury hotels Marrakech Morocco Royal Mansour La Mamounia El Fenn Amanjena reviews guide 2026×1
  7. best luxury hotels×1
  8. best hotels Marrakech luxury 2026×1
  9. best hotels in Marrakech luxury riads resorts×1
  10. best hotels in Marrakech luxury riads 2026×1
  11. best hotels in Marrakech×1
  12. best hotels Marrakech luxury hotels Marrakech 2026×1
  13. best hotels Marrakech luxury hotels Marrakech boutique riads Marrakech 2026×1
  14. Four Seasons Resort Marrakech address official website×1
  15. Mandarin Oriental Marrakech address official website×1

Showing 15 of 18 distinct searches.

Words it added to the prompt

luxury78%202650%riads39%morocco28%guide11%mamounia11%mansour11%neighborhoods11%royal11%address6%amanjena6%boutique6%fenn6%four6%mandarin6%official6%oriental6%resort6%resorts6%reviews6%

Places and names it added

No capitalised name added in two or more answers.

Hotel topics in what it added

All Marrakech prompts together

Share of answers whose searches added each topic, counting only words that were not already in the prompt.

What a Marrakech hotel page can cover

The topics ChatGPT adds most often here, with what a page can do about each. These are editorial suggestions drawn from the searches, not a measured ranking effect.

  1. Best / top26% of answers

    The engine is looking for lists. Being on the editorial and booking-site lists matters as much as your own page.

  2. Hotel class or style25% of answers

    State your class and style plainly (five-star, boutique, historic) in text and in schema.

  3. A year24% of answers

    Say what is current: this year’s renovations, prices and openings, with dates on the page.

  4. Country name15% of answers

    Write the city and country together at least once. Engines disambiguate with the country.

  5. Who it is for13% of answers

    Say who the hotel suits (families, couples, business) and why, with specifics.

Which hotels get named? The answers behind these searches are tracked in the AI Hotel Landscape for Marrakech.

How the searches were captured and cleaned, and what is left out: method and limits. ChatGPT data runs to Nov 2026.