What AI searches when asked for hotels in Madrid
Before answering a hotel question with web search, an AI assistant rewrites it into one or more searches. These are the searches it actually ran for 11 traveller prompts about Madrid, captured week after week, not autocomplete suggestions.
Explore by prompt
Percentages are shares of answers. Grok and Gemini were captured on an earlier prompt set, so most current prompts only have ChatGPT.
The searches ChatGPT ran
Most frequent first. “×3” means the same search appeared in three separate answers.
- best hotels Madrid luxury×2 · last 3 Aug 2026
- best hotels Madrid×2 · last 27 Jul 2026
- best hotels in Madrid×2 · last 6 Jul 2026
- best hotels in Madrid Spain luxury boutique central neighborhoods 2026×1 · last 2 Nov 2026
- best hotels in Madrid Spain luxury boutique central neighborhoods guide 2026×1 · last 19 Oct 2026
- best hotels in Madrid Spain 2026 luxury boutique central neighborhoods guide×1 · last 13 Oct 2026
- best luxury hotels in Madrid Spain×1 · last 14 Sept 2026
- best luxury hotels Madrid 2026×1 · last 17 Aug 2026
- best hotels Madrid luxury boutique 2026×1 · last 10 Aug 2026
- best hotels Madrid luxury boutique×1 · last 21 Jul 2026
- best hotels in Madrid 2026 luxury hotels Madrid×1 · last 22 Jun 2026
- best hotels in Madrid 5 star luxury hotels Madrid 2026×1 · last 15 Jun 2026
- best hotels in Madrid luxury hotel recommendations Madrid×1 · last 8 Jun 2026
- best hotels luxury Madrid×1 · last 4 May 2026
Words it added to the prompt
Places and names it added
No capitalised name added in two or more answers.
Hotel topics in what it added
All Madrid prompts together
Share of answers whose searches added each topic, counting only words that were not already in the prompt.
What a Madrid hotel page can cover
The topics ChatGPT adds most often here, with what a page can do about each. These are editorial suggestions drawn from the searches, not a measured ranking effect.
- Hotel class or style26% of answers
State your class and style plainly (five-star, boutique, historic) in text and in schema.
- Best / top24% of answers
The engine is looking for lists. Being on the editorial and booking-site lists matters as much as your own page.
- A year23% of answers
Say what is current: this year’s renovations, prices and openings, with dates on the page.
- Neighbourhood and location20% of answers
Name your neighbourhood and what is walkable from it, in words, not only on a map.
- Country name16% of answers
Write the city and country together at least once. Engines disambiguate with the country.
Which hotels get named? The answers behind these searches are tracked in the AI Hotel Landscape for Madrid.
How the searches were captured and cleaned, and what is left out: method and limits. ChatGPT data runs to Nov 2026.