Nicolas Sitter

What AI searches when asked for hotels in Las Vegas

Before answering a hotel question with web search, an AI assistant rewrites it into one or more searches. These are the searches it actually ran for 21 traveller prompts about Las Vegas, captured week after week, not autocomplete suggestions.

ChatGPT
401
answers, 1.4 searches each, Jan 2026 to Nov 2026
Grok
369
answers, 5.4 searches each, Jan 2026 to Apr 2026
Gemini
110
answers, 2.3 searches each, Jan 2026 to Feb 2026

Explore by prompt

Percentages are shares of answers. Grok and Gemini were captured on an earlier prompt set, so most current prompts only have ChatGPT.

Best hotels
Luxury
Budget
Families
Couples
Business
Solo
Amenity
Neighbourhood or landmark
Older prompts
Prompt
“best hotels in Las Vegas”
Answers captured
19
Searches per answer
1.1
Searched the prompt as written
32%
Captured
4 May 2026 to 2 Nov 2026

The searches ChatGPT ran

Most frequent first. “×3” means the same search appeared in three separate answers.

  1. best hotels in Las Vegas×3
  2. best hotels Las Vegas×3
  3. best hotels in Las Vegas Strip luxury resorts×2
  4. best hotels in Las Vegas 2026 luxury resorts Strip reviews rankings×1
  5. best hotels in Las Vegas 2026 luxury resorts Strip reviews×1
  6. best luxury hotels Las Vegas Strip 2026 top resorts reviews×1
  7. best hotels in Las Vegas luxury resorts×1
  8. best hotels Las Vegas Strip luxury 2026×1
  9. best hotels in Las Vegas 2026 luxury Strip hotels Las Vegas top resorts×1
  10. best hotels in Las Vegas luxury hotels 2026×1
  11. best hotels in Las Vegas luxury hotels Las Vegas Strip 2026×1
  12. Wynn Las Vegas address official website Encore address×1
  13. The Venetian Las Vegas address official website×1
  14. Bellagio Las Vegas address official website×1
  15. best hotels in Las Vegas list 2026×1

Showing 15 of 16 distinct searches.

Words it added to the prompt

luxury58%202647%strip42%resorts37%reviews16%list11%top11%address5%bellagio5%encore5%official5%rankings5%venetian5%website5%wynn5%

Places and names it added

Strip42%

Hotel topics in what it added

All Las Vegas prompts together

Share of answers whose searches added each topic, counting only words that were not already in the prompt.

What a Las Vegas hotel page can cover

The topics ChatGPT adds most often here, with what a page can do about each. These are editorial suggestions drawn from the searches, not a measured ranking effect.

  1. Best / top28% of answers

    The engine is looking for lists. Being on the editorial and booking-site lists matters as much as your own page.

  2. Hotel class or style20% of answers

    State your class and style plainly (five-star, boutique, historic) in text and in schema.

  3. A year15% of answers

    Say what is current: this year’s renovations, prices and openings, with dates on the page.

  4. Amenities and rooms10% of answers

    List amenities as text and in amenityFeature, including the obvious ones.

  5. Guides and media10% of answers

    The engine is reading travel guides. Earning mentions there feeds the answer more than your own copy.

Which hotels get named? The answers behind these searches are tracked in the AI Hotel Landscape for Las Vegas.

How the searches were captured and cleaned, and what is left out: method and limits. ChatGPT data runs to Nov 2026.