Nicolas Sitter
AGENTIC|

What AI searches when asked for hotels in Hanoi

Before answering a hotel question with web search, an AI assistant rewrites it into one or more searches. These are the searches it actually ran for 11 traveller prompts about Hanoi, captured week after week, not autocomplete suggestions.

ChatGPT
197
answers, 1.2 searches each, May 2026 to Nov 2026

Explore by prompt

Percentages are shares of answers. Grok and Gemini were captured on an earlier prompt set, so most current prompts only have ChatGPT.

Best hotels
Luxury
Budget
Families
Couples
Business
Solo
Amenity
Neighbourhood or landmark
Prompt
“best hotels in Hanoi”
Answers captured
19
Searches per answer
1.2
Searched the prompt as written
16%
Captured
4 May 2026 to 2 Nov 2026

The searches ChatGPT ran

Most frequent first. “×3” means the same search appeared in three separate answers.

  1. best hotels Hanoi luxury×3
  2. best hotels in Hanoi Vietnam luxury boutique Old Quarter 2026×2
  3. best hotels in Hanoi×2
  4. best hotels in Hanoi Vietnam 2026 luxury boutique Old Quarter Hoan Kiem West Lake reviews×1
  5. best hotels in Hanoi luxury boutique Old Quarter×1
  6. best hotels in Hanoi luxury boutique×1
  7. best hotels Hanoi Vietnam 2026 luxury Old Quarter×1
  8. best hotels Hanoi Vietnam luxury Old Quarter 2026×1
  9. best hotels Hanoi luxury boutique×1
  10. best hotels Hanoi×1
  11. best hotels in Hanoi 2026 luxury boutique hotels Hanoi Old Quarter French Quarter hotels Hanoi recommendations×1
  12. best hotels in Hanoi luxury boutique hotels Hanoi 5 star hotels Hanoi top rated×1
  13. best hotels in Hanoi luxury hotel recommendations Hanoi×1
  14. InterContinental Hanoi Westlake address official website×1
  15. Fairmont Hanoi address official website×1

Showing 15 of 19 distinct searches.

Words it added to the prompt

luxury79%boutique42%old37%quarter37%202632%vietnam32%recommendations11%55%address5%capella5%fairmont5%french5%hoan5%intercontinental5%jw5%kiem5%lake5%legend5%marriott5%metropole5%

Places and names it added

Old Quarter26%

Hotel topics in what it added

All Hanoi prompts together

Share of answers whose searches added each topic, counting only words that were not already in the prompt.

What a Hanoi hotel page can cover

The topics ChatGPT adds most often here, with what a page can do about each. These are editorial suggestions drawn from the searches, not a measured ranking effect.

  1. Hotel class or style26% of answers

    State your class and style plainly (five-star, boutique, historic) in text and in schema.

  2. Best / top25% of answers

    The engine is looking for lists. Being on the editorial and booking-site lists matters as much as your own page.

  3. A year24% of answers

    Say what is current: this year’s renovations, prices and openings, with dates on the page.

  4. Country name22% of answers

    Write the city and country together at least once. Engines disambiguate with the country.

  5. Neighbourhood and location18% of answers

    Name your neighbourhood and what is walkable from it, in words, not only on a map.

Which hotels get named? The answers behind these searches are tracked in the AI Hotel Landscape for Hanoi.

How the searches were captured and cleaned, and what is left out: method and limits. ChatGPT data runs to Nov 2026.