Nicolas Sitter
AGENTIC|

What AI searches when asked for hotels in Dubai

Before answering a hotel question with web search, an AI assistant rewrites it into one or more searches. These are the searches it actually ran for 19 traveller prompts about Dubai, captured week after week, not autocomplete suggestions.

ChatGPT
365
answers, 1.4 searches each, Jan 2026 to Nov 2026
Grok
291
answers, 5.8 searches each, Jan 2026 to Apr 2026
Gemini
88
answers, 2.0 searches each, Jan 2026 to Feb 2026

Explore by prompt

Percentages are shares of answers. Grok and Gemini were captured on an earlier prompt set, so most current prompts only have ChatGPT.

Best hotels
Luxury
Budget
Families
Couples
Business
Solo
Amenity
Neighbourhood or landmark
Older prompts
Prompt
“best hotels in Dubai”
Answers captured
16
Searches per answer
1.3
Searched the prompt as written
13%
Captured
4 May 2026 to 2 Nov 2026

The searches ChatGPT ran

Most frequent first. “×3” means the same search appeared in three separate answers.

  1. best hotels Dubai luxury×3
  2. best family hotels×1
  3. best hotels in Downtown Dubai×1
  4. best beachfront hotels×1
  5. best luxury hotels×1
  6. best hotels in Dubai 2026 luxury beachfront Downtown family areas review guide×1
  7. best hotels in Dubai 2026 luxury beach city hotels neighborhoods guide×1
  8. best hotels in Dubai 2026 luxury beachfront downtown travel guide×1
  9. best luxury hotels in Dubai Burj Al Arab Atlantis One&Only×1
  10. best luxury hotels Dubai 2026×1
  11. best hotels in Dubai 2026 luxury Burj Al Arab Atlantis One&Only Dubai×1
  12. best hotels in Dubai luxury 2026×1
  13. best hotels Dubai×1
  14. best hotels in Dubai×1
  15. best hotels in Dubai luxury hotels Dubai 2026×1

Showing 15 of 18 distinct searches.

Words it added to the prompt

luxury88%202650%guide19%al13%arab13%atlantis13%beachfront13%burj13%downtown13%one13%only13%areas6%beach6%city6%family6%iconic6%list6%neighborhoods6%review6%travel6%

Places and names it added

Burj Al Arab Atlantis One13%Only13%

Hotel topics in what it added

All Dubai prompts together

Share of answers whose searches added each topic, counting only words that were not already in the prompt.

What a Dubai hotel page can cover

The topics ChatGPT adds most often here, with what a page can do about each. These are editorial suggestions drawn from the searches, not a measured ranking effect.

  1. Best / top23% of answers

    The engine is looking for lists. Being on the editorial and booking-site lists matters as much as your own page.

  2. Hotel class or style22% of answers

    State your class and style plainly (five-star, boutique, historic) in text and in schema.

  3. A year16% of answers

    Say what is current: this year’s renovations, prices and openings, with dates on the page.

  4. Neighbourhood and location14% of answers

    Name your neighbourhood and what is walkable from it, in words, not only on a map.

  5. Guides and media12% of answers

    The engine is reading travel guides. Earning mentions there feeds the answer more than your own copy.

Which hotels get named? The answers behind these searches are tracked in the AI Hotel Landscape for Dubai.

How the searches were captured and cleaned, and what is left out: method and limits. ChatGPT data runs to Nov 2026.