Nicolas Sitter

What AI searches when asked for hotels in Chicago

Before answering a hotel question with web search, an AI assistant rewrites it into one or more searches. These are the searches it actually ran for 11 traveller prompts about Chicago, captured week after week, not autocomplete suggestions.

ChatGPT
198
answers, 1.4 searches each, May 2026 to Nov 2026

Explore by prompt

Percentages are shares of answers. Grok and Gemini were captured on an earlier prompt set, so most current prompts only have ChatGPT.

Best hotels
Luxury
Budget
Families
Couples
Business
Solo
Amenity
Neighbourhood or landmark
Prompt
“best hotels in Chicago”
Answers captured
19
Searches per answer
1.5
Searched the prompt as written
26%
Captured
4 May 2026 to 2 Nov 2026

The searches ChatGPT ran

Most frequent first. “×3” means the same search appeared in three separate answers.

  1. best hotels Chicago luxury 2026×3
  2. best hotels Chicago×3
  3. best luxury hotels×2
  4. best hotels in Chicago×2
  5. best hotels downtown Chicago×1
  6. top-rated boutique hotels×1
  7. best hotels in Chicago 2026 luxury boutique top rated neighborhoods River North Loop Gold Coast×1
  8. best hotels in Chicago 2026 luxury boutique neighborhoods traveler reviews×1
  9. best hotels in Chicago 2026 luxury boutique downtown Riverwalk Magnificent Mile reviews×1
  10. best hotels in Chicago luxury travel×1
  11. best hotels Chicago luxury×1
  12. best hotels in Chicago 2026 luxury boutique downtown Chicago hotels×1
  13. best hotels in Chicago luxury hotels Chicago 2026×1
  14. best hotels in Chicago luxury hotels Chicago 2025×1
  15. Sofitel Chicago Magnificent Mile address official website×1

Showing 15 of 22 distinct searches.

Words it added to the prompt

luxury68%202642%boutique21%downtown16%magnificent11%mile11%neighborhoods11%reviews11%20255%address5%astoria5%coast5%four5%gold5%hyatt5%langham5%loop5%north5%official5%park5%

Places and names it added

No capitalised name added in two or more answers.

Hotel topics in what it added

All Chicago prompts together

Share of answers whose searches added each topic, counting only words that were not already in the prompt.

What a Chicago hotel page can cover

The topics ChatGPT adds most often here, with what a page can do about each. These are editorial suggestions drawn from the searches, not a measured ranking effect.

  1. A year25% of answers

    Say what is current: this year’s renovations, prices and openings, with dates on the page.

  2. Hotel class or style21% of answers

    State your class and style plainly (five-star, boutique, historic) in text and in schema.

  3. Neighbourhood and location20% of answers

    Name your neighbourhood and what is walkable from it, in words, not only on a map.

  4. Best / top18% of answers

    The engine is looking for lists. Being on the editorial and booking-site lists matters as much as your own page.

  5. Who it is for12% of answers

    Say who the hotel suits (families, couples, business) and why, with specifics.

Which hotels get named? The answers behind these searches are tracked in the AI Hotel Landscape for Chicago.

How the searches were captured and cleaned, and what is left out: method and limits. ChatGPT data runs to Nov 2026.