Nicolas Sitter

What AI searches when asked for hotels in Boston

Before answering a hotel question with web search, an AI assistant rewrites it into one or more searches. These are the searches it actually ran for 11 traveller prompts about Boston, captured week after week, not autocomplete suggestions.

ChatGPT
198
answers, 1.2 searches each, May 2026 to Nov 2026

Explore by prompt

Percentages are shares of answers. Grok and Gemini were captured on an earlier prompt set, so most current prompts only have ChatGPT.

Best hotels
Luxury
Budget
Families
Couples
Business
Solo
Amenity
Neighbourhood or landmark
Prompt
“best hotels in Boston”
Answers captured
18
Searches per answer
1.2
Searched the prompt as written
22%
Captured
4 May 2026 to 2 Nov 2026

The searches ChatGPT ran

Most frequent first. “×3” means the same search appeared in three separate answers.

  1. best hotels Boston luxury 2026×2
  2. best hotels Boston luxury×2
  3. best hotels Boston×2
  4. best hotels in Boston×2
  5. best hotels in Boston Massachusetts 2026 luxury boutique family neighborhoods reviews×1
  6. best hotels in Boston Massachusetts luxury boutique family travel guide×1
  7. best hotels in Boston Massachusetts luxury boutique central neighborhoods 2026×1
  8. best hotels in Boston luxury boutique×1
  9. top rated hotels×1
  10. best hotels×1
  11. best luxury hotels×1
  12. best hotels in Boston luxury 2026×1
  13. best hotels Boston luxury boutique 2026×1
  14. best hotels in Boston luxury hotels Boston×1
  15. best hotels in Boston 2026 top rated Boston hotels luxury boutique Boston×1

Showing 15 of 17 distinct searches.

Words it added to the prompt

luxury78%202639%boutique39%massachusetts17%family11%neighborhoods11%rated11%reviews11%top11%central6%guide6%travel6%

Places and names it added

Massachusetts17%

Hotel topics in what it added

All Boston prompts together

Share of answers whose searches added each topic, counting only words that were not already in the prompt.

What a Boston hotel page can cover

The topics ChatGPT adds most often here, with what a page can do about each. These are editorial suggestions drawn from the searches, not a measured ranking effect.

  1. A year24% of answers

    Say what is current: this year’s renovations, prices and openings, with dates on the page.

  2. Hotel class or style23% of answers

    State your class and style plainly (five-star, boutique, historic) in text and in schema.

  3. Neighbourhood and location17% of answers

    Name your neighbourhood and what is walkable from it, in words, not only on a map.

  4. Best / top15% of answers

    The engine is looking for lists. Being on the editorial and booking-site lists matters as much as your own page.

  5. Who it is for12% of answers

    Say who the hotel suits (families, couples, business) and why, with specifics.

Which hotels get named? The answers behind these searches are tracked in the AI Hotel Landscape for Boston.

How the searches were captured and cleaned, and what is left out: method and limits. ChatGPT data runs to Nov 2026.