Nicolas Sitter
AGENTIC|

What AI searches when asked for hotels in Berlin

Before answering a hotel question with web search, an AI assistant rewrites it into one or more searches. These are the searches it actually ran for 20 traveller prompts about Berlin, captured week after week, not autocomplete suggestions.

ChatGPT
390
answers, 1.4 searches each, Jan 2026 to Nov 2026
Grok
333
answers, 5.7 searches each, Jan 2026 to Apr 2026
Gemini
99
answers, 2.1 searches each, Jan 2026 to Feb 2026

Explore by prompt

Percentages are shares of answers. Grok and Gemini were captured on an earlier prompt set, so most current prompts only have ChatGPT.

Best hotels
Luxury
Budget
Families
Couples
Business
Solo
Amenity
Neighbourhood or landmark
Older prompts
Prompt
“best hotels in Berlin”
Answers captured
20
Searches per answer
1.3
Searched the prompt as written
15%
Captured
4 May 2026 to 2 Nov 2026

The searches ChatGPT ran

Most frequent first. “×3” means the same search appeared in three separate answers.

  1. best hotels Berlin luxury×2
  2. best hotels in Berlin×2
  3. best hotels in Berlin Germany neighborhoods luxury boutique 2026×1
  4. best hotels in Berlin Germany 2026 luxury boutique neighborhoods reviews×1
  5. best hotels in Berlin Germany 2026 luxury boutique neighborhoods travel guide×1
  6. best hotels in Berlin Germany×1
  7. best hotels in Berlin luxury boutique 2026×1
  8. best hotels×1
  9. best luxury hotels×1
  10. best hotels Berlin 2026 luxury Michelin Guide Condé Nast×1
  11. best hotels Berlin luxury boutique 2026×1
  12. best hotels Berlin Germany luxury boutique 2026×1
  13. best hotels Berlin×1
  14. best luxury hotels in Berlin 2026×1
  15. best hotels Berlin luxury boutique family×1

Showing 15 of 23 distinct searches.

Words it added to the prompt

luxury75%boutique50%202645%germany25%neighborhoods15%guide10%address5%adlon5%carlton5%conde5%family5%kempinski5%kreuzberg5%list5%michelin5%mitte5%nast5%official5%rated5%recommendations5%

Places and names it added

No capitalised name added in two or more answers.

Hotel topics in what it added

All Berlin prompts together

Share of answers whose searches added each topic, counting only words that were not already in the prompt.

What a Berlin hotel page can cover

The topics ChatGPT adds most often here, with what a page can do about each. These are editorial suggestions drawn from the searches, not a measured ranking effect.

  1. Best / top27% of answers

    The engine is looking for lists. Being on the editorial and booking-site lists matters as much as your own page.

  2. Hotel class or style19% of answers

    State your class and style plainly (five-star, boutique, historic) in text and in schema.

  3. Country name16% of answers

    Write the city and country together at least once. Engines disambiguate with the country.

  4. A year12% of answers

    Say what is current: this year’s renovations, prices and openings, with dates on the page.

  5. Neighbourhood and location10% of answers

    Name your neighbourhood and what is walkable from it, in words, not only on a map.

Which hotels get named? The answers behind these searches are tracked in the AI Hotel Landscape for Berlin.

How the searches were captured and cleaned, and what is left out: method and limits. ChatGPT data runs to Nov 2026.