Nicolas Sitter
AGENTIC|

What AI searches when asked for hotels in Amsterdam

Before answering a hotel question with web search, an AI assistant rewrites it into one or more searches. These are the searches it actually ran for 21 traveller prompts about Amsterdam, captured week after week, not autocomplete suggestions.

ChatGPT
420
answers, 1.4 searches each, Jan 2026 to Nov 2026
Grok
381
answers, 5.5 searches each, Jan 2026 to Apr 2026
Gemini
110
answers, 2.3 searches each, Jan 2026 to Feb 2026

Explore by prompt

Percentages are shares of answers. Grok and Gemini were captured on an earlier prompt set, so most current prompts only have ChatGPT.

Best hotels
Luxury
Budget
Families
Couples
Business
Solo
Amenity
Neighbourhood or landmark
Older prompts
Prompt
“best hotels in Amsterdam”
Answers captured
19
Searches per answer
1.2
Searched the prompt as written
26%
Captured
4 May 2026 to 2 Nov 2026

The searches ChatGPT ran

Most frequent first. “×3” means the same search appeared in three separate answers.

  1. best hotels Amsterdam×3
  2. best hotels Amsterdam luxury×2
  3. best hotels in Amsterdam×2
  4. best hotels in Amsterdam Netherlands 2026 neighborhoods luxury boutique hotel reviews×1
  5. best hotels in Amsterdam 2026 luxury boutique canal belt reviews×1
  6. best hotels in Amsterdam 2026 luxury boutique neighborhoods reviews×1
  7. best hotels in Amsterdam luxury boutique 2026×1
  8. best hotels Amsterdam luxury 2026×1
  9. best hotels in Amsterdam luxury boutique canal district×1
  10. best hotels Amsterdam luxury boutique 2026×1
  11. best hotels Amsterdam luxury boutique hotels Amsterdam 2026 top rated hotels Amsterdam×1
  12. best hotels Amsterdam luxury boutique hotels Amsterdam best places to stay Amsterdam 2026×1
  13. best hotels in Amsterdam luxury boutique hotel recommendations Amsterdam×1
  14. Hotel TwentySeven Amsterdam address official website×1
  15. The Hoxton Amsterdam address official website×1

Showing 15 of 19 distinct searches.

Words it added to the prompt

luxury68%boutique53%202642%canal16%reviews16%neighborhoods11%address5%astoria5%belt5%conservatorium5%district5%grand5%hoxton5%legend5%netherlands5%official5%places5%rated5%recommendations5%sofitel5%

Places and names it added

No capitalised name added in two or more answers.

Hotel topics in what it added

All Amsterdam prompts together

Share of answers whose searches added each topic, counting only words that were not already in the prompt.

What a Amsterdam hotel page can cover

The topics ChatGPT adds most often here, with what a page can do about each. These are editorial suggestions drawn from the searches, not a measured ranking effect.

  1. Best / top21% of answers

    The engine is looking for lists. Being on the editorial and booking-site lists matters as much as your own page.

  2. Hotel class or style15% of answers

    State your class and style plainly (five-star, boutique, historic) in text and in schema.

  3. A year11% of answers

    Say what is current: this year’s renovations, prices and openings, with dates on the page.

  4. Neighbourhood and location11% of answers

    Name your neighbourhood and what is walkable from it, in words, not only on a map.

  5. Country name10% of answers

    Write the city and country together at least once. Engines disambiguate with the country.

Which hotels get named? The answers behind these searches are tracked in the AI Hotel Landscape for Amsterdam.

How the searches were captured and cleaned, and what is left out: method and limits. ChatGPT data runs to Nov 2026.