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Weekly until 19 Oct 2026, monthly from November 2026November 2026 edition
AI Hotel Landscape
How leading AI assistants recommend hotels: 616 prompts across 56 destinations, a monthly edition checked before it is published.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% between editions.
The Soho Hotel
How 6 AI assistants recommend this property. Week of November 2, 2026. Tracked for 27 weeks.
Latest edition
5
mentions across 6 AIs
Peak
14
best week
Mentioning AIs
3/6
latest edition
Total links
213
all time
Location
Soho Hotel, 4 Richmond Mews, London W1D 3DH, United Kingdom
PROMPTS
Where this hotel showed up
Each prompt below resolved to The Soho Hotel at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“boutique hotels in Soho, London”London, US6 of 6 AIs27 weeks100 quotes
“boutique hotels in Soho, London”
London, US6 of 6 AIs27 weeks100 quotes
ChatGPT · 11-02
“A stylish, art-filled boutique hotel in a quiet mews in central Soho, offering sophisticated luxury with individual rooms.”
Google AI Mode · 11-02
“A chic, vibrant design hotel tucked into a quiet mews surrounded by Soho's finest bars, restaurants, and West End theatres.”
Gemini · 11-02
“A vibrant luxury boutique hotel situated on a quiet mews right in the heart of Soho's entertainment district.”
Gemini · 10-19
“An exceptionally stylish luxury boutique hotel located right in the heart of Soho with vibrant interior design and spacious rooms.”
Google AI Mode · 10-19
“Tucked away down a quiet mews street in the heart of Soho, this chic 5-star boutique gem features vibrant, art-filled interiors curated by Kit Kemp.”
ChatGPT · 10-19
“Its individually designed rooms and quiet mews location offer design-led luxury within easy reach of Soho's bustle.”
“best hotels in Soho, London”London, US6 of 6 AIs27 weeks99 quotes
“best hotels in Soho, London”
London, US6 of 6 AIs27 weeks99 quotes
ChatGPT · 11-02
“A sophisticated, discreet 5-star luxury hotel right in the heart of Soho with beautifully designed rooms and wonderful service.”
Gemini · 10-19
“This vibrant luxury hotel places you right in the center of Soho with exceptionally spacious designer rooms and a peaceful atmosphere.”
ChatGPT · 10-19
“A beautifully designed five-star boutique hotel with attentive service, making it a luxurious base in Soho.”
Google AI Mode · 10-12
“A chic urban sanctuary tucked away on a quiet mews offering vibrant modern design, floor-to-ceiling windows, and first-rate screening rooms.”
ChatGPT · 10-12
“A stylish five-star boutique hotel with bold interiors and a quieter position away from the busiest Soho streets, making it the best all-around Soho choice.”
Gemini · 10-12
“A stylish 5-star boutique hotel located right in the heart of Soho offering chic rooms, a spa, and a vibrant atmosphere.”
“best hotels in London for couples”London, US2 of 6 AIs7 weeks8 quotes
“best hotels in London for couples”
London, US2 of 6 AIs7 weeks8 quotes
ChatGPT · 09-07
“Its central Soho location and design-forward atmosphere make it especially appealing to couples who want restaurants, cocktails, theaters, and nightlife nearby.”
ChatGPT · 08-31
“A stylish boutique choice for couples who want to be surrounded by Soho's restaurants, bars, theatres, nightlife, and intimate hotel spaces.”
ChatGPT · 08-31
“A stylish boutique choice for couples who want to be surrounded by Soho's restaurants, bars, theatres, nightlife, and intimate hotel spaces.”
ChatGPT · 08-03
“A chic boutique hotel perfect for couples who want easy access to Soho's restaurants, bars, and theatres.”
ChatGPT · 07-27
“Stylish boutique hotel surrounded by London's vibrant restaurants, theatres, and nightlife.”
Copilot · 06-29
“Boutique style and vibrant surroundings offer a chic romantic escape.”
“best hotels in London for solo travelers”London, US1 of 6 AIs10 weeks11 quotes
“best hotels in London for solo travelers”
London, US1 of 6 AIs10 weeks11 quotes
ChatGPT · 11-02
“Its intimate boutique design and central Soho location near theaters, shopping, and dining suit travelers seeking luxury.”
ChatGPT · 10-05
“This stylish boutique hotel offers a central Soho location that makes exploring, dining, and going out alone especially convenient.”
ChatGPT · 09-28
“Its central Soho location puts solo travelers close to restaurants, bars, theaters, and nightlife while providing welcoming guest lounges and a quieter mews setting.”
ChatGPT · 09-21
“A stylish boutique hotel in the heart of Soho with restaurants, bars, and welcoming common spaces that suit solo travelers interested in dining, theatre, nightlife, and shopping.”
ChatGPT · 09-14
“Its intimate boutique atmosphere and central Soho location put restaurants, theaters, bars, and nightlife within easy walking distance for solo travelers.”
ChatGPT · 08-31
“Its stylish boutique atmosphere, on-site restaurant and bar, and walkable Soho location make evenings particularly easy and enjoyable when traveling alone.”
“best hotels in London”London, US1 of 6 AIs2 weeks2 quotes
“best hotels in London”
London, US1 of 6 AIs2 weeks2 quotes
ChatGPT · 10-19
“A stylish boutique hotel in the heart of the West End with a distinctive design and central access to restaurants, bars, shopping, and theatre.”
ChatGPT · 05-18
“Stylish boutique hotel ideal for nightlife lovers.”
“affordable hotels in Dubai under $200”Dubai, US1 of 6 AIs1 week1 quote
“affordable hotels in Dubai under $200”
Dubai, US1 of 6 AIs1 week1 quote
ChatGPT · 08-03
“Comfortable stay near Mall of the Emirates with rates that often fit the requested budget.”
“luxury hotels in London”London, US1 of 6 AIs1 week1 quote
“luxury hotels in London”
London, US1 of 6 AIs1 week1 quote
Google AI Mode · 07-20
“Situated in the heart of London's entertainment district, this vibrant and stylish hotel is surrounded by top restaurants, theatres, and nightlife.”
PER-AI MENTIONS
Mentions per AI assistant, by edition
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
Weekly until 19 Oct 2026, monthly from November 2026
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| November 2, 2026 | 3 | 1 | — | — | — | 1 | 5 |
| October 19, 2026 | 3 | 2 | — | — | — | 1 | 6 |
| October 12, 2026 | 2 | 2 | — | — | — | 2 | 6 |
| October 5, 2026 | 2 | 2 | — | — | 1 | 1 | 6 |
| September 28, 2026 | 3 | 1 | — | — | 2 | 1 | 7 |
| September 21, 2026 | 3 | 2 | — | — | 1 | 1 | 7 |
| September 14, 2026 | 2 | 2 | — | — | — | 1 | 5 |
| September 7, 2026 | 2 | 2 | — | — | 1 | 1 | 6 |
| August 31, 2026 | 8 | 2 | — | — | 1 | 3 | 14 |
| August 24, 2026 | 3 | 1 | 1 | — | 2 | 2 | 9 |
| August 17, 2026 | 2 | 2 | 1 | — | — | 2 | 7 |
| August 10, 2026 | 3 | 2 | 2 | — | 1 | 2 | 10 |
| August 3, 2026 | 4 | 2 | 2 | — | 1 | 1 | 10 |
| July 27, 2026 | 3 | 2 | 2 | — | — | 2 | 9 |
| July 20, 2026 | 1 | 1 | — | — | 1 | 3 | 6 |
| July 13, 2026 | 3 | 2 | — | — | 2 | 2 | 9 |
| July 6, 2026 | 2 | 2 | 1 | — | 2 | 2 | 9 |
| June 29, 2026 | 2 | 2 | 1 | — | 2 | 2 | 9 |
| June 22, 2026 | 2 | 2 | — | — | 1 | 2 | 7 |
| June 15, 2026 | 2 | 2 | 2 | — | 1 | 2 | 9 |
| June 8, 2026 | 2 | — | 1 | — | 2 | 2 | 7 |
| June 1, 2026 | 2 | 2 | — | — | — | 2 | 6 |
| May 25, 2026 | 2 | 2 | — | — | 2 | 2 | 8 |
| May 18, 2026 | 4 | 2 | 1 | 2 | 2 | 2 | 13 |
| May 11, 2026 | 4 | 2 | 1 | 2 | 1 | 2 | 12 |
| May 4, 2026 | 1 | 2 | — | 6 | — | 2 | 11 |
| April 27, 2026 | 2 | — | 1 | 2 | 2 | 2 | 9 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (213 links)
Direct 92%OTA 2%Google Travel 5%Other 1%
Week-by-week
November 2, 20262 links / 5 mentions
October 19, 20262 links / 6 mentions
October 12, 20264 links / 6 mentions
October 5, 20266 links / 6 mentions
September 28, 20267 links / 7 mentions
September 21, 20267 links / 7 mentions
September 14, 20265 links / 5 mentions
September 7, 20266 links / 6 mentions
August 31, 202614 links / 14 mentions
August 24, 20269 links / 9 mentions
August 17, 20267 links / 7 mentions
August 10, 202610 links / 10 mentions
August 3, 202610 links / 10 mentions
July 27, 20269 links / 9 mentions
July 20, 20266 links / 6 mentions
July 13, 20269 links / 9 mentions
July 6, 20269 links / 9 mentions
June 29, 20269 links / 9 mentions
June 22, 20267 links / 7 mentions
June 15, 20269 links / 9 mentions
June 8, 20267 links / 7 mentions
June 1, 20266 links / 6 mentions
May 25, 20268 links / 8 mentions
May 18, 202613 links / 13 mentions
May 11, 202612 links / 12 mentions
May 4, 202611 links / 11 mentions
April 27, 20269 links / 9 mentions
Direct (own site + chain page) OTA Other