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Live · refreshed weeklyUpdated September 21, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
St. Ermin's Hotel, Autograph Collection
How 6 AI assistants recommend this property. Week of September 21, 2026. Tracked for 16 weeks.
This week
1
mentions across 6 AIs
Peak
7
best week
Mentioning AIs
1/6
this week
Total links
35
all time
Location
2 Caxton St, London SW1H 0QW, United Kingdom
PROMPTS
Where this hotel showed up
Each prompt below resolved to St. Ermin's Hotel, Autograph Collection at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“family friendly hotels in London”London, US5 of 6 AIs9 weeks16 quotes
“family friendly hotels in London”
London, US5 of 6 AIs9 weeks16 quotes
ChatGPT · 08-24
“A luxury Westminster option with family rooms accommodating larger groups and the convenience of being close to central London sights.”
Copilot · 07-20
“Historic charm with family suites and easy access to Buckingham Palace and St. James’s Park.”
Gemini · 07-06
“This historic hotel offers spacious family rooms that sleep up to five people alongside a unique rooftop bee terrace where children can observe the hotel's third-floor beehives.”
ChatGPT · 06-15
“Boutique-style hotel in a quiet central location offering family-friendly touches and easy access to major landmarks.”
Google AI Mode · 06-01
“It offers a dedicated Kids Concierge service, spacious multi-bed family suites, and a unique onsite rooftop bee hotel that provides an educational experience for children.”
Gemini · 05-25
“It features a dedicated 'Kids Concierge' service, accommodating family suites with teepees, and its own rooftop bee terrace to keep young children entertained.”
“hotels near Big Ben, London”London, US3 of 6 AIs12 weeks20 quotes
“hotels near Big Ben, London”
London, US3 of 6 AIs12 weeks20 quotes
ChatGPT · 09-21
“An elegant historic hotel in Westminster within easy walking distance of Big Ben, Westminster Abbey and Buckingham Palace.”
ChatGPT · 08-31
“An upscale historic hotel in Westminster offering easy access to Big Ben, Westminster Abbey and Buckingham Palace.”
ChatGPT · 08-31
“An upscale historic hotel in Westminster offering easy access to Big Ben, Westminster Abbey and Buckingham Palace.”
Google AI Mode · 07-27
“Located in Westminster near St. James's Park, providing a quiet luxury experience near the landmarks.”
Google AI Mode · 07-20
“A historic, luxury hotel located a 5-minute walk from Westminster Abbey and Big Ben.”
Google AI Mode · 06-29
“A luxurious, historic hotel located in Westminster, only a few minutes' walk from Big Ben and Parliament.”
“best hotels in London for business travelers”London, US2 of 6 AIs3 weeks3 quotes
“best hotels in London for business travelers”
London, US2 of 6 AIs3 weeks3 quotes
Gemini · 08-17
“Located in a prestigious area, this hotel provides a polished, professional setting highly rated by travelers for its classic service and central location.”
Google AI Mode · 06-29
“A stylish hotel near Westminster offering flexible meeting spaces and excellent connectivity”
Google AI Mode · 05-25
“Blending historic luxury with modern utility, this Westminster hotel delivers dedicated meeting rooms and professional business services right in the political heart of London.”
PER-AI MENTIONS
Weekly mentions per AI assistant
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| September 21, 2026 | 1 | — | — | — | — | — | 1 |
| August 31, 2026 | 2 | — | — | — | — | — | 2 |
| August 24, 2026 | 1 | — | — | — | — | — | 1 |
| August 17, 2026 | — | 1 | — | — | — | — | 1 |
| July 27, 2026 | — | — | — | — | — | 1 | 1 |
| July 20, 2026 | — | — | — | — | 1 | 1 | 2 |
| July 6, 2026 | — | 1 | — | — | — | — | 1 |
| June 29, 2026 | — | — | — | — | — | 2 | 2 |
| June 22, 2026 | 1 | — | — | — | — | 1 | 2 |
| June 15, 2026 | 2 | — | — | — | — | 1 | 3 |
| June 8, 2026 | 1 | 1 | — | — | — | 1 | 3 |
| June 1, 2026 | 1 | — | — | — | — | 2 | 3 |
| May 25, 2026 | — | 1 | — | — | — | 1 | 2 |
| May 18, 2026 | — | — | — | 1 | — | 1 | 2 |
| May 11, 2026 | 1 | — | — | — | — | 1 | 2 |
| May 4, 2026 | 2 | 1 | — | 2 | — | 2 | 7 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (35 links)
Direct 89%OTA 9%Other 3%
Week-by-week
September 21, 20261 links / 1 mentions
August 31, 20262 links / 2 mentions
August 24, 20261 links / 1 mentions
August 17, 20261 links / 1 mentions
July 27, 20261 links / 1 mentions
July 20, 20262 links / 2 mentions
July 6, 20261 links / 1 mentions
June 29, 20262 links / 2 mentions
June 22, 20262 links / 2 mentions
June 15, 20263 links / 3 mentions
June 8, 20263 links / 3 mentions
June 1, 20263 links / 3 mentions
May 25, 20262 links / 2 mentions
May 18, 20262 links / 2 mentions
May 11, 20262 links / 2 mentions
May 4, 20267 links / 7 mentions
Direct (own site + chain page) OTA Other