Still in beta. Spot something off or have ideas? Send me your feedback — DM on LinkedIn or email. Bugs forward 🙏
Weekly until 19 Oct 2026, monthly from November 2026Week of 2026-09-21
AI Hotel Landscape
How leading AI assistants recommend hotels: 616 prompts across 56 destinations, a monthly edition checked before it is published.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% between editions.
The Goring
How 6 AI assistants recommend this property. Week of September 21, 2026. Tracked for 19 weeks.
Latest edition
1
mentions across 6 AIs
Peak
5
best week
Mentioning AIs
1/6
latest edition
Total links
47
all time
Location
15 Beeston Pl, London SW1W 0JW, United Kingdom
PROMPTS
Where this hotel showed up
Each prompt below resolved to The Goring at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“best hotels in London for couples”London, US4 of 6 AIs14 weeks20 quotes
“best hotels in London for couples”
London, US4 of 6 AIs14 weeks20 quotes
ChatGPT · 09-21
“An intimate and quintessentially British hotel near Buckingham Palace with elegant rooms and a private garden.”
Gemini · 08-31
“As London's last family-owned luxury hotel, it offers unmatched intimate elegance and deeply personalized British charm for couples.”
Gemini · 08-24
“London's last family-owned luxury hotel offers an intimate, deeply romantic heritage experience complete with dedicated footman service.”
Google AI Mode · 08-17
“London's only family-owned five-star hotel combines quintessential British charm, Michelin-starred dining, and a private garden for an elegant couples getaway.”
Gemini · 08-17
“As London's last family-owned luxury hotel, it offers an exceptionally warm, intimate, and quintessentially British romantic escape.”
ChatGPT · 08-17
“Its intimate Belgravia setting, personal service, classic British character, and proximity to Buckingham Palace make it ideal for romantic stays.”
“best hotels in London”London, US3 of 6 AIs8 weeks10 quotes
“best hotels in London”
London, US3 of 6 AIs8 weeks10 quotes
ChatGPT · 09-07
“A charming Belgravia hotel offering quintessentially British character, warm service and an excellent location near Buckingham Palace.”
ChatGPT · 08-31
“A family-owned Belgravia hotel offering traditional British charm, highly personal service, and a convenient location near Buckingham Palace.”
ChatGPT · 08-31
“A family-owned Belgravia hotel offering traditional British charm, highly personal service, and a convenient location near Buckingham Palace.”
ChatGPT · 08-24
“An intimate, family-owned luxury hotel in Belgravia known for personalised service and classic English character.”
ChatGPT · 07-27
“A family-owned luxury hotel celebrated for traditional British hospitality and impeccable service.”
Google AI Mode · 07-27
“A family-owned, refined hotel near Buckingham Palace, celebrated for its quintessentially British charm and intimate setting.”
“luxury hotels in London”London, US3 of 6 AIs13 weeks15 quotes
“luxury hotels in London”
London, US3 of 6 AIs13 weeks15 quotes
ChatGPT · 08-24
“A distinguished family-owned hotel in Belgravia offering intimate, discreet luxury and a distinctly British atmosphere.”
Gemini · 08-24
“London's only family-owned luxury hotel, delivering quintessentially British charm and Michelin-starred dining just moments from Buckingham Palace.”
ChatGPT · 08-17
“A smaller, discreet luxury hotel in Belgravia known for polished service, traditional character, and proximity to Buckingham Palace.”
ChatGPT · 08-10
“An intimate, family-owned luxury hotel in Belgravia known for personalized service, traditional British elegance, and its proximity to Buckingham Palace.”
ChatGPT · 08-03
“A family-owned luxury hotel celebrated for its elegant atmosphere, Michelin-starred dining, and royal heritage.”
ChatGPT · 07-27
“A family-owned luxury hotel with royal heritage and Michelin-starred dining.”
“family friendly hotels in London”London, US1 of 6 AIs1 week1 quote
“family friendly hotels in London”
London, US1 of 6 AIs1 week1 quote
ChatGPT · 09-14
“This luxury Belgravia hotel offers family-focused touches and a prime location within walking distance of Buckingham Palace and Victoria Station.”
“best hotels in London for business travelers”London, US1 of 6 AIs1 week2 quotes
“best hotels in London for business travelers”
London, US1 of 6 AIs1 week2 quotes
ChatGPT · 08-31
“A refined luxury hotel well suited to business travelers seeking personalized service and an elegant central London base.”
ChatGPT · 08-31
“A refined luxury hotel well suited to business travelers seeking personalized service and an elegant central London base.”
PER-AI MENTIONS
Mentions per AI assistant, by edition
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
Weekly until 19 Oct 2026, monthly from November 2026
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| September 21, 2026 | 1 | — | — | — | — | — | 1 |
| September 14, 2026 | 1 | — | — | — | — | — | 1 |
| September 7, 2026 | 1 | — | — | — | — | — | 1 |
| August 31, 2026 | 4 | 1 | — | — | — | — | 5 |
| August 24, 2026 | 2 | 2 | — | — | — | — | 4 |
| August 17, 2026 | 2 | 1 | — | — | — | 1 | 4 |
| August 10, 2026 | 3 | — | — | — | — | 1 | 4 |
| August 3, 2026 | — | — | — | — | — | 1 | 1 |
| July 27, 2026 | 3 | — | — | — | — | 1 | 4 |
| July 20, 2026 | 2 | — | — | — | — | — | 2 |
| July 13, 2026 | 1 | — | — | — | 1 | 1 | 3 |
| July 6, 2026 | 1 | — | — | — | — | — | 1 |
| June 29, 2026 | 1 | — | — | — | — | — | 1 |
| June 15, 2026 | — | 1 | — | — | — | — | 1 |
| June 8, 2026 | 2 | — | — | — | — | — | 2 |
| May 25, 2026 | 1 | — | — | — | — | 2 | 3 |
| May 18, 2026 | 1 | 2 | — | — | — | — | 3 |
| May 4, 2026 | 2 | — | — | — | — | 1 | 3 |
| April 27, 2026 | 3 | — | — | — | — | — | 3 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (47 links)
Direct 94%OTA 6%
Week-by-week
September 21, 20261 links / 1 mentions
September 14, 20261 links / 1 mentions
September 7, 20261 links / 1 mentions
August 31, 20265 links / 5 mentions
August 24, 20264 links / 4 mentions
August 17, 20264 links / 4 mentions
August 10, 20264 links / 4 mentions
August 3, 20261 links / 1 mentions
July 27, 20264 links / 4 mentions
July 20, 20262 links / 2 mentions
July 13, 20263 links / 3 mentions
July 6, 20261 links / 1 mentions
June 29, 20261 links / 1 mentions
June 15, 20261 links / 1 mentions
June 8, 20262 links / 2 mentions
May 25, 20263 links / 3 mentions
May 18, 20263 links / 3 mentions
May 4, 20263 links / 3 mentions
April 27, 20263 links / 3 mentions
Direct (own site + chain page) OTA Other