AI Hotel Landscape
How leading AI assistants recommend hotels: 616 prompts across 56 destinations, a monthly edition checked before it is published.
The Royal Horseguards Hotel & One Whitehall Place, London
How 6 AI assistants recommend this property. Week of November 2, 2026. Tracked for 25 weeks.
Where this hotel showed up
Each prompt below resolved to The Royal Horseguards Hotel & One Whitehall Place, London at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“hotels near Big Ben, London”London, US5 of 6 AIs25 weeks48 quotes
“best hotels in London”London, US4 of 6 AIs10 weeks11 quotes
“best hotels in London for couples”London, US4 of 6 AIs13 weeks18 quotes
“luxury hotels in London”London, US3 of 6 AIs3 weeks3 quotes
“best hotels in London for solo travelers”London, US3 of 6 AIs3 weeks3 quotes
“best hotels in London for business travelers”London, US3 of 6 AIs4 weeks4 quotes
“family friendly hotels in London”London, US2 of 6 AIs6 weeks6 quotes
Mentions per AI assistant, by edition
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
Weekly until 19 Oct 2026, monthly from November 2026
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| November 2, 2026 | 1 | — | — | — | — | — | 1 |
| October 19, 2026 | — | 1 | — | — | — | 1 | 2 |
| October 12, 2026 | — | — | — | — | — | 4 | 4 |
| October 5, 2026 | — | — | — | — | — | 3 | 3 |
| September 28, 2026 | — | 2 | — | — | 3 | 1 | 6 |
| September 21, 2026 | — | — | — | — | 1 | 2 | 3 |
| September 14, 2026 | 1 | 5 | — | — | 3 | — | 9 |
| September 7, 2026 | — | 2 | — | — | 1 | 1 | 4 |
| August 24, 2026 | — | — | 2 | — | — | 3 | 5 |
| August 17, 2026 | — | 2 | — | — | 2 | 1 | 5 |
| August 10, 2026 | — | 1 | — | — | 1 | 1 | 3 |
| August 3, 2026 | — | — | 2 | — | 1 | 1 | 4 |
| July 27, 2026 | — | — | 3 | — | — | 2 | 5 |
| July 20, 2026 | — | — | 1 | — | 2 | — | 3 |
| July 13, 2026 | — | — | — | — | 1 | 1 | 2 |
| July 6, 2026 | — | — | 1 | — | 1 | 1 | 3 |
| June 29, 2026 | — | — | — | — | 1 | 2 | 3 |
| June 22, 2026 | — | 1 | — | — | 1 | — | 2 |
| June 15, 2026 | — | — | — | — | 1 | — | 1 |
| June 1, 2026 | 1 | — | — | — | 1 | — | 2 |
| May 25, 2026 | 2 | — | — | — | — | 1 | 3 |
| May 18, 2026 | 1 | — | 1 | — | 1 | 2 | 5 |
| May 11, 2026 | — | 1 | — | — | 1 | 1 | 3 |
| May 4, 2026 | 1 | 2 | — | — | 1 | 2 | 6 |
| April 27, 2026 | 1 | 1 | 1 | — | 1 | 1 | 5 |
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?