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Weekly until 19 Oct 2026, monthly from November 2026November 2026 edition
AI Hotel Landscape
How leading AI assistants recommend hotels: 616 prompts across 56 destinations, a monthly edition checked before it is published.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% between editions.
Mimi's Hotel Soho
How 6 AI assistants recommend this property. Week of November 2, 2026. Tracked for 27 weeks.
Latest edition
1
mentions across 6 AIs
Peak
8
best week
Mentioning AIs
1/6
latest edition
Total links
108
all time
Location
56, 57 Frith St, London W1D 3JG, United Kingdom
PROMPTS
Where this hotel showed up
Each prompt below resolved to Mimi's Hotel Soho at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“best hotels in Soho, London”London, US6 of 6 AIs20 weeks33 quotes
“best hotels in Soho, London”
London, US6 of 6 AIs20 weeks33 quotes
Gemini · 10-19
“A cozy, design-forward boutique property nestled directly on Frith Street with a lively ground-floor bar.”
Gemini · 10-12
“A sophisticated and snug boutique property featuring warm rooms and an elegant bar directly on Old Compton Street.”
Google AI Mode · 10-12
“A stylish and intimate boutique choice boasting a brilliantly central location on Frith Street alongside a sophisticated cocktail bar.”
Copilot · 10-05
“Upscale lodging with stylish, compact rooms and a chic bar, perfect for a central Soho stay.”
ChatGPT · 09-28
“A stylish compact hotel directly on Frith Street for travelers prioritizing a prime Soho location.”
Copilot · 09-28
“Upscale yet cozy hotel with snug rooms and a sophisticated bar, ideal for nightlife lovers.”
“boutique hotels in Soho, London”London, US5 of 6 AIs25 weeks51 quotes
“boutique hotels in Soho, London”
London, US5 of 6 AIs25 weeks51 quotes
Google AI Mode · 10-19
“A cozy, boudoir-chic boutique property offering ultra-efficient, stylish micro-rooms steps away from Soho's best nightlife and theaters.”
Gemini · 10-12
“A snug, warm, and sophisticated boutique property featuring an elegant bar and an intimate atmosphere in central London.”
ChatGPT · 10-12
“Its compact, central boutique rooms on Frith Street make it a convenient base for a short city break in Soho.”
Gemini · 10-05
“A snug, stylish boutique property featuring cozy rooms and an elegant bar steps away from Soho's top dining and nightlife.”
Google AI Mode · 10-05
“An intimate, boudoir-inspired boutique accommodation offering stylishly compact rooms and an exclusive on-site bar.”
ChatGPT · 10-05
“A small, intimate hotel on Frith Street with chic, opulent interiors and compact rooms suited to travelers prioritizing location and atmosphere.”
“best hotels in London for solo travelers”London, US3 of 6 AIs14 weeks23 quotes
“best hotels in London for solo travelers”
London, US3 of 6 AIs14 weeks23 quotes
Google AI Mode · 11-02
“This stylish boutique hotel offers snug, highly secure, and efficiently compact rooms right in the lively heart of Soho, making it ideal for solo explorers.”
Google AI Mode · 10-19
“Offers compact, stylish boudoir-style single cabins and cozy rooms perfectly tailored for solo explorers right in the buzzing heart of Soho.”
Google AI Mode · 10-19
“Offers ultra-compact, high-spec boutique single rooms and a cozy social bar right in the heart of the West End.”
Gemini · 10-12
“Located right in the heart of Soho, this boutique hotel features cozy, well-designed rooms that are perfect for a comfortable and stylish solo city break.”
Gemini · 10-05
“Offering snug, well-designed rooms right in the lively heart of Soho, it is ideal for solo travelers wanting to explore the city's nightlife and dining.”
Google AI Mode · 10-05
“This chic and cozy boutique hotel offers brilliantly optimized compact rooms right in the lively heart of Soho, making it an ideal, stylish, and secure base for a solo city explorer.”
“affordable hotels in London under $200”London, US2 of 6 AIs2 weeks2 quotes
“affordable hotels in London under $200”
London, US2 of 6 AIs2 weeks2 quotes
Copilot · 10-05
“Stylish boutique hotel in vibrant Soho offering upscale rooms and a chic bar for about $124.”
Google AI Mode · 06-01
“Located right in the heart of Soho, this chic boutique option provides stylish, snug rooms with excellent amenities averaging about $149 a night.”
“best hotels in London for couples”London, US1 of 6 AIs1 week1 quote
“best hotels in London for couples”
London, US1 of 6 AIs1 week1 quote
ChatGPT · 05-25
“Cozy boutique hotel perfect for couples wanting an affordable romantic base in Soho.”
PER-AI MENTIONS
Mentions per AI assistant, by edition
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
Weekly until 19 Oct 2026, monthly from November 2026
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| November 2, 2026 | — | — | — | — | — | 1 | 1 |
| October 19, 2026 | — | 1 | — | — | — | 3 | 4 |
| October 12, 2026 | 1 | 3 | — | — | — | 1 | 5 |
| October 5, 2026 | 1 | 2 | — | — | 3 | 2 | 8 |
| September 28, 2026 | 2 | 1 | — | — | 2 | 2 | 7 |
| September 21, 2026 | 1 | 3 | — | — | 1 | 1 | 6 |
| September 14, 2026 | — | 1 | — | — | — | 2 | 3 |
| September 7, 2026 | 1 | 1 | — | — | — | — | 2 |
| August 31, 2026 | 2 | 2 | — | — | 2 | 2 | 8 |
| August 24, 2026 | 1 | — | — | — | — | 1 | 2 |
| August 17, 2026 | — | 1 | — | — | — | — | 1 |
| August 10, 2026 | 1 | 1 | 1 | — | — | 1 | 4 |
| August 3, 2026 | 2 | — | — | — | — | — | 2 |
| July 27, 2026 | 1 | 1 | 1 | — | — | 1 | 4 |
| July 20, 2026 | — | — | — | — | — | 1 | 1 |
| July 13, 2026 | 1 | — | — | — | — | 1 | 2 |
| July 6, 2026 | 2 | — | 1 | — | 1 | 1 | 5 |
| June 29, 2026 | 1 | — | — | — | 1 | — | 2 |
| June 22, 2026 | 2 | — | 1 | — | 1 | — | 4 |
| June 15, 2026 | 2 | — | 1 | — | 1 | — | 4 |
| June 8, 2026 | 2 | — | — | — | 2 | — | 4 |
| June 1, 2026 | 1 | — | — | — | — | 2 | 3 |
| May 25, 2026 | 3 | — | — | — | 2 | 1 | 6 |
| May 18, 2026 | — | — | — | 2 | 2 | 2 | 6 |
| May 11, 2026 | 2 | — | 1 | 2 | — | — | 5 |
| May 4, 2026 | 2 | — | — | 3 | — | 1 | 6 |
| April 27, 2026 | 2 | — | — | — | 2 | 1 | 5 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (108 links)
Direct 79%OTA 9%Google Travel 10%Other 2%
Week-by-week
November 2, 20261 links / 1 mentions
October 19, 20263 links / 4 mentions
October 12, 20264 links / 5 mentions
October 5, 20268 links / 8 mentions
September 28, 20267 links / 7 mentions
September 21, 20266 links / 6 mentions
September 14, 20263 links / 3 mentions
September 7, 20262 links / 2 mentions
August 31, 20268 links / 8 mentions
August 24, 20262 links / 2 mentions
August 17, 20261 links / 1 mentions
August 10, 20264 links / 4 mentions
August 3, 20262 links / 2 mentions
July 27, 20264 links / 4 mentions
July 20, 20261 links / 1 mentions
July 13, 20262 links / 2 mentions
July 6, 20265 links / 5 mentions
June 29, 20262 links / 2 mentions
June 22, 20264 links / 4 mentions
June 15, 20264 links / 4 mentions
June 8, 20264 links / 4 mentions
June 1, 20263 links / 3 mentions
May 25, 20266 links / 6 mentions
May 18, 20266 links / 6 mentions
May 11, 20265 links / 5 mentions
May 4, 20266 links / 6 mentions
April 27, 20265 links / 5 mentions
Direct (own site + chain page) OTA Other