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Live · refreshed weeklyUpdated September 21, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
Mimi's Hotel Soho
How 6 AI assistants recommend this property. Week of September 21, 2026. Tracked for 21 weeks.
This week
6
mentions across 6 AIs
Peak
8
best week
Mentioning AIs
4/6
this week
Total links
80
all time
Location
56, 57 Frith St, London W1D 3JG, United Kingdom
PROMPTS
Where this hotel showed up
Each prompt below resolved to Mimi's Hotel Soho at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“best hotels in Soho, London”London, US6 of 6 AIs16 weeks27 quotes
“best hotels in Soho, London”
London, US6 of 6 AIs16 weeks27 quotes
Gemini · 09-21
“A cozy, chic boutique property featuring an elegant bar and soundproofed rooms right on Frith Street.”
Google AI Mode · 09-14
“A snug and sophisticated boutique choice directly surrounded by Soho's best nightlife and dining.”
Copilot · 08-31
“Affordable boutique stay with compact rooms and a stylish bar in central Soho.”
Copilot · 08-31
“Affordable boutique stay with compact rooms and a stylish bar in central Soho.”
Gemini · 08-31
“A chic, cozy, and centrally located townhouse hotel that places guests steps away from Soho's best dining and nightlife.”
Google AI Mode · 08-24
“A cozy, boudoir-inspired boutique pick offering superb soundproofing and an intimate atmosphere over Frith Street.”
“boutique hotels in Soho, London”London, US5 of 6 AIs21 weeks40 quotes
“boutique hotels in Soho, London”
London, US5 of 6 AIs21 weeks40 quotes
Gemini · 09-21
“Offering snug and sophisticated boutique rooms in a vibrant location, it provides an intimate and cozy stay in Soho.”
ChatGPT · 09-21
“A compact, intimate boutique hotel in the heart of Soho with stylish interiors and a prime Frith Street location.”
Google AI Mode · 09-21
“A chic and cozy boutique option offering an intimate, design-forward stay on bustling Frith Street.”
Copilot · 09-21
“Upscale boutique hotel with cozy rooms and a sophisticated bar, perfect for a stylish stay.”
Gemini · 09-14
“A sophisticated and snug boutique property featuring warm, beautifully designed rooms and an elegant on-site bar.”
Google AI Mode · 09-14
“A snug, sophisticated boutique hotel with timeless interior design situated directly on Frith Street.”
“best hotels in London for solo travelers”London, US3 of 6 AIs9 weeks16 quotes
“best hotels in London for solo travelers”
London, US3 of 6 AIs9 weeks16 quotes
Gemini · 09-21
“Located right in the vibrant heart of Soho, this boutique hotel offers cozy, stylish rooms ideal for solo travelers wanting to explore the city's nightlife and attractions.”
Gemini · 08-31
“Features cozy 'tiny' room tiers right in the heart of the West End, offering a luxurious and safe base for solo sightseers.”
Google AI Mode · 08-31
“An intimate, chic boutique choice in the heart of the West End that feels exceptionally safe and manageable for solo travelers.”
Google AI Mode · 08-31
“An intimate, chic boutique choice in the heart of the West End that feels exceptionally safe and manageable for solo travelers.”
Gemini · 08-17
“Features cozy 'tiny' room options that provide great value right in the vibrant heart of London's best nightlife and theater district.”
Gemini · 08-10
“Offers perfectly compact 'tiny' rooms with gorgeous boutique design right in the lively heart of London's theater and dining district.”
“affordable hotels in London under $200”London, US1 of 6 AIs1 week1 quote
“affordable hotels in London under $200”
London, US1 of 6 AIs1 week1 quote
Google AI Mode · 06-01
“Located right in the heart of Soho, this chic boutique option provides stylish, snug rooms with excellent amenities averaging about $149 a night.”
“best hotels in London for couples”London, US1 of 6 AIs1 week1 quote
“best hotels in London for couples”
London, US1 of 6 AIs1 week1 quote
ChatGPT · 05-25
“Cozy boutique hotel perfect for couples wanting an affordable romantic base in Soho.”
PER-AI MENTIONS
Weekly mentions per AI assistant
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| September 21, 2026 | 1 | 3 | — | — | 1 | 1 | 6 |
| September 14, 2026 | — | 1 | — | — | — | 2 | 3 |
| September 7, 2026 | 1 | 1 | — | — | — | — | 2 |
| August 31, 2026 | 2 | 2 | — | — | 2 | 2 | 8 |
| August 24, 2026 | 1 | — | — | — | — | 1 | 2 |
| August 17, 2026 | — | 1 | — | — | — | — | 1 |
| August 10, 2026 | 1 | 1 | 1 | — | — | 1 | 4 |
| August 3, 2026 | 2 | — | — | — | — | — | 2 |
| July 27, 2026 | 1 | 1 | 1 | — | — | 1 | 4 |
| July 20, 2026 | — | — | — | — | — | 1 | 1 |
| July 13, 2026 | 1 | — | — | — | — | 1 | 2 |
| July 6, 2026 | 2 | — | 1 | — | 1 | 1 | 5 |
| June 29, 2026 | 1 | — | — | — | 1 | — | 2 |
| June 22, 2026 | 2 | — | 1 | — | 1 | — | 4 |
| June 15, 2026 | 2 | — | 1 | — | 1 | — | 4 |
| June 8, 2026 | 2 | — | — | — | 2 | — | 4 |
| June 1, 2026 | 1 | — | — | — | — | 2 | 3 |
| May 25, 2026 | 3 | — | — | — | 2 | 1 | 6 |
| May 18, 2026 | — | — | — | 2 | 2 | 2 | 6 |
| May 11, 2026 | 2 | — | 1 | 2 | — | — | 5 |
| May 4, 2026 | 2 | — | — | 3 | — | 1 | 6 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (80 links)
Direct 83%OTA 11%Other 6%
Week-by-week
September 21, 20266 links / 6 mentions
September 14, 20263 links / 3 mentions
September 7, 20262 links / 2 mentions
August 31, 20268 links / 8 mentions
August 24, 20262 links / 2 mentions
August 17, 20261 links / 1 mentions
August 10, 20264 links / 4 mentions
August 3, 20262 links / 2 mentions
July 27, 20264 links / 4 mentions
July 20, 20261 links / 1 mentions
July 13, 20262 links / 2 mentions
July 6, 20265 links / 5 mentions
June 29, 20262 links / 2 mentions
June 22, 20264 links / 4 mentions
June 15, 20264 links / 4 mentions
June 8, 20264 links / 4 mentions
June 1, 20263 links / 3 mentions
May 25, 20266 links / 6 mentions
May 18, 20266 links / 6 mentions
May 11, 20265 links / 5 mentions
May 4, 20266 links / 6 mentions
Direct (own site + chain page) OTA Other