Still in beta. Spot something off or have ideas? Send me your feedback — DM on LinkedIn or email. Bugs forward 🙏
Weekly until 19 Oct 2026, monthly from November 2026Week of 2026-10-12
AI Hotel Landscape
How leading AI assistants recommend hotels: 616 prompts across 56 destinations, a monthly edition checked before it is published.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% between editions.
hub by Premier Inn London Westminster Abbey hotel
How 6 AI assistants recommend this property. Week of October 12, 2026. Tracked for 24 weeks.
Latest edition
4
mentions across 6 AIs
Peak
8
best week
Mentioning AIs
2/6
latest edition
Total links
82
all time
Location
21 Tothill St, London SW1H 9LL, United Kingdom
PROMPTS
Where this hotel showed up
Each prompt below resolved to hub by Premier Inn London Westminster Abbey hotel at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“hotels near Big Ben, London”London, US6 of 6 AIs24 weeks49 quotes
“hotels near Big Ben, London”
London, US6 of 6 AIs24 weeks49 quotes
ChatGPT · 11-02
“It is an affordable, modern hotel about 5 minutes away, close to both Westminster Abbey and Big Ben.”
ChatGPT · 10-19
“A compact, budget-friendly option with a central location near Westminster Abbey and Parliament.”
Google AI Mode · 10-19
“This tech-forward and budget-friendly hotel sits an easy four-minute walk away from Big Ben and Westminster Abbey.”
Google AI Mode · 10-12
“This modern, budget-friendly hub hotel provides compact rooms just a quick two-minute walk from Big Ben.”
ChatGPT · 10-12
“A compact, value-focused Westminster hotel within a short walk of Big Ben and major sights.”
Google AI Mode · 09-28
“This hotel is located just minutes away on foot from Big Ben and Westminster Abbey, offering a modern, compact, and tech-forward stay in the heart of the political quarter.”
“affordable hotels in London under $200”London, US5 of 6 AIs15 weeks21 quotes
“affordable hotels in London under $200”
London, US5 of 6 AIs15 weeks21 quotes
ChatGPT · 11-02
“Compact modern rooms in a excellent Westminster location near Big Ben and Westminster Abbey, priced around $100–190.”
Google AI Mode · 10-12
“A high-value, modern, and compact hotel located within walking distance of major landmarks like Big Ben and Westminster Abbey.”
Google AI Mode · 10-05
“This modern, tech-forward budget hotel offers exceptionally affordable rates right next to Westminster Abbey and major landmarks.”
Google AI Mode · 09-28
“This central Westminster hotel offers exceptionally affordable, compact, tech-forward rooms just a short walk from iconic landmarks.”
Copilot · 09-21
“Modern, compact rooms near Westminster Abbey at about $102 per night.”
Google AI Mode · 09-21
“This modern, high-tech budget hotel sits minutes away from Westminster Abbey and offers incredible central access well under your budget.”
“best hotels in London for solo travelers”London, US3 of 6 AIs14 weeks16 quotes
“best hotels in London for solo travelers”
London, US3 of 6 AIs14 weeks16 quotes
Google AI Mode · 10-19
“Features ultra-functional smart compact rooms and a welcoming central location close to major sights at an affordable price point.”
Google AI Mode · 10-19
“Delivers space-efficient, app-controlled rooms with excellent transit links close to major London landmarks.”
Google AI Mode · 10-12
“Compact, high-tech, and affordably priced rooms make this an ideal, secure crash pad for solo travelers in a central location.”
Copilot · 10-05
“Compact, modern rooms with free Wi-Fi and a central location near Westminster Abbey, perfect for solo travelers.”
Copilot · 09-21
“Compact, modern rooms with excellent location near Westminster Abbey, ideal for budget-conscious solo travelers.”
Copilot · 09-14
“Compact, modern rooms in a central location near Westminster Abbey, ideal for solo explorers.”
“best hotels in London”London, US2 of 6 AIs2 weeks2 quotes
“best hotels in London”
London, US2 of 6 AIs2 weeks2 quotes
ChatGPT · 05-25
“Compact and affordable rooms in an excellent central Westminster location.”
Perplexity · 05-18
“A well-reviewed, efficient option close to Westminster that suits travelers wanting a great location at a simpler price point.”
PER-AI MENTIONS
Mentions per AI assistant, by edition
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
Weekly until 19 Oct 2026, monthly from November 2026
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| October 12, 2026 | 1 | — | — | — | — | 3 | 4 |
| October 5, 2026 | — | — | — | — | 1 | 1 | 2 |
| September 28, 2026 | — | 1 | — | — | — | 2 | 3 |
| September 21, 2026 | 1 | 1 | — | — | 3 | 1 | 6 |
| September 14, 2026 | 1 | — | — | — | 2 | 1 | 4 |
| September 7, 2026 | — | — | — | — | 2 | 2 | 4 |
| August 31, 2026 | 2 | — | — | — | 2 | 4 | 8 |
| August 24, 2026 | 1 | — | 1 | — | — | 2 | 4 |
| August 17, 2026 | 1 | — | 1 | — | 2 | 3 | 7 |
| August 10, 2026 | — | 1 | 1 | — | — | 1 | 3 |
| August 3, 2026 | — | — | 1 | — | 1 | 2 | 4 |
| July 27, 2026 | 1 | — | 3 | — | — | — | 4 |
| July 20, 2026 | 1 | — | — | — | 1 | — | 2 |
| July 13, 2026 | 1 | — | 1 | — | — | 1 | 3 |
| July 6, 2026 | 1 | — | — | — | — | 1 | 2 |
| June 29, 2026 | 1 | — | — | — | 1 | — | 2 |
| June 22, 2026 | 1 | — | — | — | — | 1 | 2 |
| June 8, 2026 | — | 1 | — | — | — | — | 1 |
| June 1, 2026 | — | — | — | — | — | 1 | 1 |
| May 25, 2026 | 3 | — | 1 | — | 1 | 1 | 6 |
| May 18, 2026 | 1 | — | 1 | 1 | — | 1 | 4 |
| May 11, 2026 | — | — | — | 1 | — | — | 1 |
| May 4, 2026 | — | — | — | 1 | — | 1 | 2 |
| April 27, 2026 | — | 1 | — | 1 | — | 1 | 3 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (82 links)
Direct 94%OTA 2%Google Travel 2%Other 1%
Week-by-week
October 12, 20264 links / 4 mentions
October 5, 20262 links / 2 mentions
September 28, 20263 links / 3 mentions
September 21, 20266 links / 6 mentions
September 14, 20264 links / 4 mentions
September 7, 20264 links / 4 mentions
August 31, 20268 links / 8 mentions
August 24, 20264 links / 4 mentions
August 17, 20267 links / 7 mentions
August 10, 20263 links / 3 mentions
August 3, 20264 links / 4 mentions
July 27, 20264 links / 4 mentions
July 20, 20262 links / 2 mentions
July 13, 20263 links / 3 mentions
July 6, 20262 links / 2 mentions
June 29, 20262 links / 2 mentions
June 22, 20262 links / 2 mentions
June 8, 20261 links / 1 mentions
June 1, 20261 links / 1 mentions
May 25, 20266 links / 6 mentions
May 18, 20264 links / 4 mentions
May 11, 20261 links / 1 mentions
May 4, 20262 links / 2 mentions
April 27, 20263 links / 3 mentions
Direct (own site + chain page) OTA Other