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Live · refreshed weeklyUpdated August 17, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
Shangri-La The Shard, London
How 6 AI assistants recommend this property. Week of August 17, 2026. Tracked for 16 weeks.
This week
5
mentions across 6 AIs
Peak
24
best week
Mentioning AIs
4/6
this week
Total links
179
all time
Location
31 St Thomas St, London SE1 9QU, UK
PROMPTS
Where this hotel showed up
Each prompt below resolved to Shangri-La The Shard, London at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“best hotels in London for couples”London, US6 of 6 AIs17 weeks55 quotes
“best hotels in London for couples”
London, US6 of 6 AIs17 weeks55 quotes
Gemini · 08-17
“Offers breathtaking panoramic skyline views over the city, making it a spectacular and ultra-romantic choice for special occasions.”
ChatGPT · 08-17
“Its floor-to-ceiling windows and spectacular skyline views make it especially romantic for couples.”
ChatGPT · 08-10
“Ideal for couples who want spectacular panoramic London views and a dramatic, modern luxury experience.”
Gemini · 08-10
“Offering breathtaking panoramic views of the city skyline from floor-to-ceiling windows, it is an ultimate luxury escape for couples.”
ChatGPT · 08-10
“Ideal for couples who want spectacular panoramic London views and a dramatic, modern luxury experience.”
ChatGPT · 08-03
“Offers spectacular panoramic city views that make romantic occasions especially memorable.”
“best hotels in London for business travelers”London, US6 of 6 AIs17 weeks46 quotes
“best hotels in London for business travelers”
London, US6 of 6 AIs17 weeks46 quotes
Google AI Mode · 08-17
“Occupies the iconic Shard tower offering high-end executive amenities, pristine views, and immediate proximity to London Bridge transport hubs.”
Google AI Mode · 08-10
“Occupying the iconic Shard building, it provides high-end luxury, state-of-the-art room amenities, and breathtaking skyline views ideal for high-level business stays.”
Gemini · 08-10
“Offers state-of-the-art meeting spaces and direct access to London Bridge station for seamless commuting to the financial district.”
Gemini · 08-03
“Offering state-of-the-art meeting spaces and direct access to London Bridge station, it provides an inspiring backdrop for financial and corporate travelers.”
Google AI Mode · 08-03
“Occupying floors of an iconic landmark building, it provides top-tier corporate luxury, high-tech rooms, and impressive panoramic views for executive stays.”
Google AI Mode · 07-27
“Located in The Shard, it offers unparalleled city views, high-end meeting spaces, and immediate access to London Bridge station for convenient transit.”
“best hotels in London”London, US5 of 6 AIs16 weeks30 quotes
“best hotels in London”
London, US5 of 6 AIs16 weeks30 quotes
Gemini · 08-17
“Occupies floors of London's tallest skyscraper, offering unmatched panoramic views of the city skyline.”
Gemini · 08-10
“Occupying levels 34 to 52 of the iconic Shard, it delivers breathtaking panoramic views of the London skyline and unmatched high-rise luxury.”
Gemini · 08-03
“Occupies floors of Western Europe's tallest building, providing unmatched panoramic skyline views across the entire city.”
Google AI Mode · 07-20
“Offers breathtaking, unrivaled panoramic views of London from within the iconic Shard skyscraper.”
Copilot · 07-13
“Offers unmatched panoramic views of London from inside the iconic Shard skyscraper.”
Google AI Mode · 07-13
“Offers breathtaking, unparalleled views of the London skyline from within the iconic Shard building.”
“hotels in London with rooftop pool”London, US5 of 6 AIs17 weeks36 quotes
“hotels in London with rooftop pool”
London, US5 of 6 AIs17 weeks36 quotes
Perplexity · 08-17
“Iconic rooftop infinity pool with panoramic views of the city.”
Perplexity · 08-10
“5-star luxury with a rooftop infinity pool and stunning city views on the 52nd floor.”
Google AI Mode · 08-03
“Occupying upper floors of The Shard, it houses Western Europe's highest infinity pool on the 52nd floor with sweeping city views.”
ChatGPT · 08-03
“Offers the iconic Sky Pool with spectacular views from one of the highest hotel pools in Europe.”
Gemini · 07-27
“Houses the highest infinity sky pool in Western Europe on level 52, providing breathtaking views across the London skyline.”
Perplexity · 07-27
“Iconic rooftop infinity pool with panoramic views from One Thousand Museum-style Shanghai-inspired design.”
“luxury hotels in London”London, US4 of 6 AIs14 weeks22 quotes
“luxury hotels in London”
London, US4 of 6 AIs14 weeks22 quotes
ChatGPT · 08-10
“The standout choice for spectacular London skyline views, offering luxurious rooms high above the city in The Shard.”
Copilot · 08-03
“Located in The Shard, offering panoramic city views, an infinity pool, and high-end dining.”
Google AI Mode · 07-27
“Provides breathtaking panoramic views of the city from London's most iconic skyscraper.”
Gemini · 07-27
“Occupying floors of London's most iconic skyscraper, it delivers unmatched panoramic skyline views and five-star elegance.”
Google AI Mode · 07-06
“Offers unparalleled, panoramic views of London from within the iconic Shard building, combined with modern luxury and Asian-inspired hospitality.”
Google AI Mode · 06-29
“Provides breathtaking, panoramic views of the city from the top floors of The Shard with sleek, modern luxury.”
“family friendly hotels in London”London, US1 of 6 AIs3 weeks3 quotes
“family friendly hotels in London”
London, US1 of 6 AIs3 weeks3 quotes
Google AI Mode · 07-20
“Provides luxury family experiences with tailored welcome amenities for children, spectacular views, and a sky-high pool.”
Google AI Mode · 06-29
“Provides luxury family experiences, including tailored amenities for children, an infinity pool, and incredible city views.”
Google AI Mode · 06-08
“Offers a 'Family Fun' package with special amenities, in-room tents, and incredible views for kids.”
PER-AI MENTIONS
Weekly mentions per AI assistant
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| August 17, 2026 | 1 | 2 | 1 | — | — | 1 | 5 |
| August 10, 2026 | 3 | 3 | 1 | — | — | 1 | 8 |
| August 3, 2026 | 2 | 2 | — | — | 1 | 3 | 8 |
| July 27, 2026 | 2 | 3 | 1 | — | — | 2 | 8 |
| July 20, 2026 | 2 | 2 | — | — | 1 | 4 | 9 |
| July 13, 2026 | 2 | — | 1 | — | 2 | 3 | 8 |
| July 6, 2026 | 2 | 1 | — | — | 3 | 5 | 11 |
| June 29, 2026 | 2 | — | 4 | — | 3 | 6 | 15 |
| June 22, 2026 | 3 | 2 | — | — | 2 | 4 | 11 |
| June 15, 2026 | 3 | 1 | 1 | — | 3 | 3 | 11 |
| June 8, 2026 | 4 | — | 3 | — | 3 | 5 | 15 |
| June 1, 2026 | 5 | 2 | 1 | — | 1 | 2 | 11 |
| May 25, 2026 | 4 | 1 | 2 | — | 2 | 1 | 10 |
| May 18, 2026 | 4 | 1 | — | 1 | 2 | 2 | 10 |
| May 11, 2026 | 1 | 4 | 2 | 2 | 3 | 3 | 15 |
| May 4, 2026 | 1 | 7 | 2 | 6 | — | 8 | 24 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (179 links)
Direct 88%OTA 3%Other 8%
Week-by-week
August 17, 20265 links / 5 mentions
August 10, 20268 links / 8 mentions
August 3, 20268 links / 8 mentions
July 27, 20268 links / 8 mentions
July 20, 20269 links / 9 mentions
July 13, 20268 links / 8 mentions
July 6, 202611 links / 11 mentions
June 29, 202615 links / 15 mentions
June 22, 202611 links / 11 mentions
June 15, 202611 links / 11 mentions
June 8, 202615 links / 15 mentions
June 1, 202611 links / 11 mentions
May 25, 202610 links / 10 mentions
May 18, 202610 links / 10 mentions
May 11, 202615 links / 15 mentions
May 4, 202624 links / 24 mentions
Direct (own site + chain page) OTA Other