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Live · refreshed weeklyUpdated October 5, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
Shangri-La The Shard, London
How 6 AI assistants recommend this property. Week of October 5, 2026. Tracked for 23 weeks.
This week
3
mentions across 6 AIs
Peak
24
best week
Mentioning AIs
2/6
this week
Total links
219
all time
Location
31 St Thomas St, London SE1 9QU, UK
PROMPTS
Where this hotel showed up
Each prompt below resolved to Shangri-La The Shard, London at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“best hotels in London for couples”London, US6 of 6 AIs23 weeks68 quotes
“best hotels in London for couples”
London, US6 of 6 AIs23 weeks68 quotes
Copilot · 10-05
“Romantic sky-high hotel with breathtaking city views, infinity pool, and elegant dining options.”
Gemini · 09-28
“Offering breathtaking panoramic city views and a romantic 52nd-floor infinity pool, it provides an unforgettable luxury experience for couples.”
Copilot · 09-21
“Romantic city views from the tallest building in London, with an infinity pool and fine dining.”
ChatGPT · 09-21
“A memorable romantic choice for couples who prioritize spectacular panoramic views of London's skyline.”
Gemini · 09-21
“Offers luxurious rooms with breathtaking skyline views and a romantic infinity pool on the 52nd floor for couples.”
Gemini · 09-14
“Offers breathtaking city views and a romantic infinity pool on the 52nd floor, making it an unforgettable couples' retreat.”
“best hotels in London for business travelers”London, US6 of 6 AIs22 weeks53 quotes
“best hotels in London for business travelers”
London, US6 of 6 AIs22 weeks53 quotes
Google AI Mode · 09-28
“Occupying iconic skyscraper levels, it delivers striking skyline views alongside high-end business amenities and seamless transit connectivity.”
Google AI Mode · 09-21
“Offering luxury accommodations with top-tier amenities and incredible skyline views, it is ideally situated steps from London Bridge Station for easy transit into the financial district.”
Google AI Mode · 09-14
“Offers luxury high-rise accommodations, elite meeting spaces, and breathtaking panoramic views of London's financial center.”
Gemini · 08-31
“Offers striking skyline views and upscale meeting infrastructure right next to London Bridge station.”
Google AI Mode · 08-31
“Offers breathtaking skyline views, world-class luxury, and a prime location near the financial district for high-end business travelers.”
Gemini · 08-24
“Offers exceptional panoramic views, state-of-the-art corporate amenities, and a prime location next to London Bridge station for seamless city travel.”
“hotels in London with rooftop pool”London, US5 of 6 AIs22 weeks41 quotes
“hotels in London with rooftop pool”
London, US5 of 6 AIs22 weeks41 quotes
ChatGPT · 10-05
“Its Level 52 infinity Sky Pool offers extraordinary panoramic views and is billed as the highest hotel pool in Western Europe.”
ChatGPT · 09-28
“It has an infinity Sky Pool on Level 52, offering exceptional views high above London.”
Google AI Mode · 09-07
“It features an exclusive high-altitude infinity sky pool located on the 52nd floor with breathtaking views across the entire London skyline.”
Google AI Mode · 08-31
“Home to Western Europe's highest hotel infinity pool located on the 52nd floor with breathtaking skyline vistas.”
Perplexity · 08-24
“Luxurious rooftop infinity pool with panoramic views of the city.”
Perplexity · 08-17
“Iconic rooftop infinity pool with panoramic views of the city.”
“best hotels in London”London, US5 of 6 AIs18 weeks32 quotes
“best hotels in London”
London, US5 of 6 AIs18 weeks32 quotes
Copilot · 10-05
“Located in The Shard, offering breathtaking city views, an infinity pool, and high-end dining.”
Gemini · 09-21
“Provides stunning city views from high above the city, complete with an infinity pool on the 52nd floor.”
Gemini · 08-17
“Occupies floors of London's tallest skyscraper, offering unmatched panoramic views of the city skyline.”
Gemini · 08-10
“Occupying levels 34 to 52 of the iconic Shard, it delivers breathtaking panoramic views of the London skyline and unmatched high-rise luxury.”
Gemini · 08-03
“Occupies floors of Western Europe's tallest building, providing unmatched panoramic skyline views across the entire city.”
Google AI Mode · 07-20
“Offers breathtaking, unrivaled panoramic views of London from within the iconic Shard skyscraper.”
“luxury hotels in London”London, US4 of 6 AIs20 weeks35 quotes
“luxury hotels in London”
London, US4 of 6 AIs20 weeks35 quotes
Copilot · 09-28
“Sky-high luxury with panoramic city views, fine dining, and an infinity pool.”
ChatGPT · 09-28
“A modern luxury hotel in The Shard with panoramic London skyline views from its high-rise rooms and suites.”
Gemini · 09-21
“Offers breathtaking panoramic views of London from the upper floors of The Shard along with high-end dining and an infinity pool.”
Gemini · 09-14
“Occupying floors of London's iconic Shard, it offers opulent accommodations alongside breathtaking panoramic city views and a stunning 52nd-floor infinity pool.”
ChatGPT · 09-14
“The standout choice for spectacular panoramic views of London from high above the city in The Shard.”
Gemini · 09-07
“Occupies floors of an iconic skyscraper providing unmatched panoramic city views and a breathtaking high-altitude infinity pool.”
“family friendly hotels in London”London, US1 of 6 AIs3 weeks3 quotes
“family friendly hotels in London”
London, US1 of 6 AIs3 weeks3 quotes
Google AI Mode · 07-20
“Provides luxury family experiences with tailored welcome amenities for children, spectacular views, and a sky-high pool.”
Google AI Mode · 06-29
“Provides luxury family experiences, including tailored amenities for children, an infinity pool, and incredible city views.”
Google AI Mode · 06-08
“Offers a 'Family Fun' package with special amenities, in-room tents, and incredible views for kids.”
PER-AI MENTIONS
Weekly mentions per AI assistant
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| October 5, 2026 | 1 | — | — | — | 2 | — | 3 |
| September 28, 2026 | 2 | 1 | — | — | 1 | 1 | 5 |
| September 21, 2026 | 1 | 3 | — | — | 1 | 1 | 6 |
| September 14, 2026 | 2 | 2 | — | — | 1 | 2 | 7 |
| September 7, 2026 | — | 2 | — | — | 2 | 1 | 5 |
| August 31, 2026 | 2 | 1 | — | — | 4 | 2 | 9 |
| August 24, 2026 | — | 2 | 1 | — | 1 | 1 | 5 |
| August 17, 2026 | 1 | 2 | 1 | — | — | 1 | 5 |
| August 10, 2026 | 3 | 3 | 1 | — | — | 1 | 8 |
| August 3, 2026 | 2 | 2 | — | — | 1 | 3 | 8 |
| July 27, 2026 | 2 | 3 | 1 | — | — | 2 | 8 |
| July 20, 2026 | 2 | 2 | — | — | 1 | 4 | 9 |
| July 13, 2026 | 2 | — | 1 | — | 2 | 3 | 8 |
| July 6, 2026 | 2 | 1 | — | — | 3 | 5 | 11 |
| June 29, 2026 | 2 | — | 4 | — | 3 | 6 | 15 |
| June 22, 2026 | 3 | 2 | — | — | 2 | 4 | 11 |
| June 15, 2026 | 3 | 1 | 1 | — | 3 | 3 | 11 |
| June 8, 2026 | 4 | — | 3 | — | 3 | 5 | 15 |
| June 1, 2026 | 5 | 2 | 1 | — | 1 | 2 | 11 |
| May 25, 2026 | 4 | 1 | 2 | — | 2 | 1 | 10 |
| May 18, 2026 | 4 | 1 | — | 1 | 2 | 2 | 10 |
| May 11, 2026 | 1 | 4 | 2 | 2 | 3 | 3 | 15 |
| May 4, 2026 | 1 | 7 | 2 | 6 | — | 8 | 24 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (219 links)
Direct 93%OTA 3%Other 4%
Week-by-week
October 5, 20263 links / 3 mentions
September 28, 20265 links / 5 mentions
September 21, 20266 links / 6 mentions
September 14, 20267 links / 7 mentions
September 7, 20265 links / 5 mentions
August 31, 20269 links / 9 mentions
August 24, 20265 links / 5 mentions
August 17, 20265 links / 5 mentions
August 10, 20268 links / 8 mentions
August 3, 20268 links / 8 mentions
July 27, 20268 links / 8 mentions
July 20, 20269 links / 9 mentions
July 13, 20268 links / 8 mentions
July 6, 202611 links / 11 mentions
June 29, 202615 links / 15 mentions
June 22, 202611 links / 11 mentions
June 15, 202611 links / 11 mentions
June 8, 202615 links / 15 mentions
June 1, 202611 links / 11 mentions
May 25, 202610 links / 10 mentions
May 18, 202610 links / 10 mentions
May 11, 202615 links / 15 mentions
May 4, 202624 links / 24 mentions
Direct (own site + chain page) OTA Other