Still in beta. Spot something off or have ideas? Send me your feedback — DM on LinkedIn or email. Bugs forward 🙏
Weekly until 19 Oct 2026, monthly from November 2026November 2026 edition
AI Hotel Landscape
How leading AI assistants recommend hotels: 616 prompts across 56 destinations, a monthly edition checked before it is published.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% between editions.
Hotel Matterhorn Lodge
How 6 AI assistants recommend this property. Week of November 2, 2026. Tracked for 24 weeks.
Latest edition
3
mentions across 6 AIs
Peak
6
best week
Mentioning AIs
3/6
latest edition
Total links
65
all time
Location
Englischer Viertel 11, 3920 Zermatt, Switzerland
PROMPTS
Where this hotel showed up
Each prompt below resolved to Hotel Matterhorn Lodge at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“hotels near Matterhorn, Zermatt”Zermatt, US5 of 6 AIs24 weeks36 quotes
“hotels near Matterhorn, Zermatt”
Zermatt, US5 of 6 AIs24 weeks36 quotes
Google AI Mode · 11-02
“Offering upscale lodge-style accommodations within walking distance of the central village and lifts, some rooms include gorgeous Matterhorn views.”
Google AI Mode · 10-12
“Provides upscale alpine accommodations with select rooms framing a direct and majestic view of the golden sunrise illuminating the Matterhorn.”
Copilot · 10-05
“Rustic-chic lodge with cozy alpine charm, spa facilities, and Matterhorn views.”
Google AI Mode · 10-05
“This stylish upscale lodge offers chic accommodations with selective Matterhorn views and convenient access to town center amenities.”
Copilot · 09-28
“Rustic-chic lodge offering authentic alpine charm and spa facilities.”
Copilot · 09-21
“Rustic-chic lodge with cozy interiors, spa facilities, and rooms offering Matterhorn views.”
“boutique hotels in Bahnhofstrasse, Zermatt”Zermatt, US4 of 6 AIs11 weeks12 quotes
“boutique hotels in Bahnhofstrasse, Zermatt”
Zermatt, US4 of 6 AIs11 weeks12 quotes
ChatGPT · 11-02
“A charming boutique hotel with Alpine interiors and a wellness area, near Bahnhofstrasse.”
ChatGPT · 10-05
“A small , intimate Alpine lodge offering a cozy boutique atmosphere in central Zermatt.”
ChatGPT · 09-21
“A chalet-inspired boutique property near Bahnhofstrasse offering stylish rooms and apartment-style accommodation in a quieter central setting.”
Gemini · 09-07
“An upscale boutique lodge featuring sophisticated alpine-chic design, cozy amenities, and exceptional mountain views.”
Copilot · 08-31
“Rustic-chic boutique lodge just off Bahnhofstrasse, offering spa facilities and stylish alpine interiors.”
Copilot · 08-31
“Rustic-chic boutique lodge just off Bahnhofstrasse, offering spa facilities and stylish alpine interiors.”
“best hotels in Zermatt for solo travelers”Zermatt, US3 of 6 AIs5 weeks5 quotes
“best hotels in Zermatt for solo travelers”
Zermatt, US3 of 6 AIs5 weeks5 quotes
Google AI Mode · 10-05
“Provides a central alpine retreat close to village amenities with a welcoming scale for single guests.”
ChatGPT · 09-21
“Its boutique character, quieter setting near the center, and wellness facilities offer solo travelers a balance of peacefulness and easy access to Zermatt.”
ChatGPT · 09-14
“Its peaceful central location, cozy bar, wellness area and relaxed Alpine atmosphere work well for solo travelers seeking comfort without formality.”
ChatGPT · 07-06
“Boutique hotel in the heart of the old town with a wellness area and easy walking access to restaurants and attractions.”
Gemini · 05-18
“It offers single-use chalet-style rooms in the historic town center, combining private comfort with a warm, communal lounge area.”
“family friendly hotels in Zermatt”Zermatt, US2 of 6 AIs4 weeks4 quotes
“family friendly hotels in Zermatt”
Zermatt, US2 of 6 AIs4 weeks4 quotes
ChatGPT · 09-07
“An apartment-style option in the heart of Zermatt offering spacious accommodation, family-suitable apartments, and wellness facilities.”
ChatGPT · 07-27
“Offers apartments with kitchenettes and spacious accommodations ideal for families.”
ChatGPT · 05-25
“Warm and centrally located boutique hotel with family suites close to restaurants and playgrounds.”
Perplexity · 05-11
“A stylish option with roomy upscale accommodations and spa access that can suit families seeking a quieter stay.”
“best hotels in Zermatt”Zermatt, US2 of 6 AIs3 weeks3 quotes
“best hotels in Zermatt”
Zermatt, US2 of 6 AIs3 weeks3 quotes
ChatGPT · 07-27
“A centrally located boutique hotel with comfortable rooms, apartments, and a relaxing wellness area.”
Gemini · 07-06
“An architectural gem built in traditional Valais alpine style that makes guests feel entirely at home in the quiet heart of the village.”
Gemini · 06-08
“A highly rated 4-star boutique gem built in traditional Valais alpine style that perfectly balances modern amenities with intimate, cozy chalet charm.”
“best hotels in Bahnhofstrasse, Zermatt”Zermatt, US2 of 6 AIs3 weeks3 quotes
“best hotels in Bahnhofstrasse, Zermatt”
Zermatt, US2 of 6 AIs3 weeks3 quotes
ChatGPT · 06-29
“Charming boutique hotel offering alpine character and an excellent central location near Bahnhofstrasse.”
Perplexity · 06-22
“Boutique property known for stylish rooms and central location near Bahnhofstrasse.”
ChatGPT · 05-11
“A cozy upscale boutique hotel known for warm hospitality and a quieter intimate atmosphere.”
“best hotels in Zermatt for couples”Zermatt, US1 of 6 AIs1 week1 quote
“best hotels in Zermatt for couples”
Zermatt, US1 of 6 AIs1 week1 quote
Gemini · 11-02
“Combines traditional Valais charm with modern luxury, featuring intimate rooms and a cozy wellness area perfect for unwinding together.”
“luxury hotels in Zermatt”Zermatt, US1 of 6 AIs1 week1 quote
“luxury hotels in Zermatt”
Zermatt, US1 of 6 AIs1 week1 quote
Gemini · 09-07
“This upscale, stylish hotel offers sophisticated alpine lodgings complete with a luxury spa and stunning Matterhorn views.”
“affordable hotels in Zermatt under $200”Zermatt, US1 of 6 AIs1 week1 quote
“affordable hotels in Zermatt under $200”
Zermatt, US1 of 6 AIs1 week1 quote
ChatGPT · 05-18
“Offers affordable private rooms and dorm beds in a central location.”
PER-AI MENTIONS
Mentions per AI assistant, by edition
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
Weekly until 19 Oct 2026, monthly from November 2026
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| November 2, 2026 | 1 | 1 | — | — | — | 1 | 3 |
| October 12, 2026 | — | — | — | — | — | 1 | 1 |
| October 5, 2026 | 1 | — | — | — | 1 | 2 | 4 |
| September 28, 2026 | — | — | — | — | 1 | — | 1 |
| September 21, 2026 | 2 | — | — | — | 1 | — | 3 |
| September 14, 2026 | 1 | — | — | — | 1 | — | 2 |
| September 7, 2026 | 1 | 2 | — | — | 1 | — | 4 |
| August 31, 2026 | 2 | — | — | — | 4 | — | 6 |
| August 24, 2026 | 1 | — | — | — | 1 | — | 2 |
| August 17, 2026 | — | — | — | — | 1 | 1 | 2 |
| August 10, 2026 | — | — | — | — | 1 | — | 1 |
| August 3, 2026 | — | — | 1 | — | 1 | — | 2 |
| July 27, 2026 | 3 | — | — | — | — | — | 3 |
| July 20, 2026 | 1 | 1 | — | — | 1 | — | 3 |
| July 13, 2026 | — | — | — | — | 1 | — | 1 |
| July 6, 2026 | 1 | 2 | — | — | — | — | 3 |
| June 29, 2026 | 1 | — | — | — | 1 | — | 2 |
| June 22, 2026 | 1 | — | 1 | — | — | 1 | 3 |
| June 15, 2026 | 2 | — | 1 | — | — | — | 3 |
| June 8, 2026 | 2 | 1 | — | — | — | 1 | 4 |
| June 1, 2026 | 2 | — | — | — | — | — | 2 |
| May 25, 2026 | 2 | — | — | — | — | — | 2 |
| May 18, 2026 | 3 | 1 | 1 | — | — | — | 5 |
| May 11, 2026 | 2 | — | 1 | — | — | 1 | 4 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (65 links)
Direct 89%OTA 6%Google Travel 3%Other 2%
Week-by-week
November 2, 20262 links / 3 mentions
October 12, 20261 links / 1 mentions
October 5, 20264 links / 4 mentions
September 28, 20261 links / 1 mentions
September 21, 20263 links / 3 mentions
September 14, 20262 links / 2 mentions
September 7, 20264 links / 4 mentions
August 31, 20266 links / 6 mentions
August 24, 20262 links / 2 mentions
August 17, 20262 links / 2 mentions
August 10, 20261 links / 1 mentions
August 3, 20262 links / 2 mentions
July 27, 20263 links / 3 mentions
July 20, 20263 links / 3 mentions
July 13, 20261 links / 1 mentions
July 6, 20263 links / 3 mentions
June 29, 20262 links / 2 mentions
June 22, 20263 links / 3 mentions
June 15, 20263 links / 3 mentions
June 8, 20264 links / 4 mentions
June 1, 20262 links / 2 mentions
May 25, 20262 links / 2 mentions
May 18, 20265 links / 5 mentions
May 11, 20264 links / 4 mentions
Direct (own site + chain page) OTA Other