Still in beta. Spot something off or have ideas? Send me your feedback — DM on LinkedIn or email. Bugs forward 🙏
Live · refreshed weeklyUpdated September 21, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
Hotel Butterfly
How 6 AI assistants recommend this property. Week of September 21, 2026. Tracked for 15 weeks.
This week
4
mentions across 6 AIs
Peak
7
best week
Mentioning AIs
2/6
this week
Total links
39
all time
Location
Bodmenstrasse 21, 3920 Zermatt, Switzerland
PROMPTS
Where this hotel showed up
Each prompt below resolved to Hotel Butterfly at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“best hotels in Zermatt for solo travelers”Zermatt, US4 of 6 AIs14 weeks16 quotes
“best hotels in Zermatt for solo travelers”
Zermatt, US4 of 6 AIs14 weeks16 quotes
Google AI Mode · 09-21
“This cozy and central alpine hotel provides a relaxed, friendly environment ideal for solo travelers wanting easy access to the village and lifts.”
Gemini · 09-21
“This laid-back alpine hotel offers a cozy, welcoming atmosphere and central location ideal for solo travelers looking for comfort and value.”
Google AI Mode · 09-14
“This central, laid-back alpine hotel is located just a short walk from the train station, making it exceptionally convenient and welcoming for solo travelers.”
Google AI Mode · 09-07
“A cozy, laid-back alpine hotel just minutes from the station with a welcoming atmosphere and communal spaces well-suited for solo guests.”
Copilot · 08-17
“Casual alpine hotel with complimentary breakfast and a friendly vibe, great for solo travelers on a mid-range budget.”
Gemini · 08-10
“This cozy, centrally located alpine hotel provides friendly service and a warm ambiance that guarantees a comfortable stay for guests traveling alone.”
“family friendly hotels in Zermatt”Zermatt, US3 of 6 AIs4 weeks7 quotes
“family friendly hotels in Zermatt”
Zermatt, US3 of 6 AIs4 weeks7 quotes
Google AI Mode · 09-21
“A laid-back alpine hotel conveniently located near the main train station with kid-friendly amenities and complimentary breakfast.”
Grok · 05-18
“Well-located family hotel with comfortable rooms, quiet central position, and good value amenities making it practical for families exploring Zermatt.”
ChatGPT · 05-18
“Convenient and good-value family option near the train station with comfortable family rooms.”
Grok · 05-11
“Comfortable 3-star hotel with family rooms, spa facilities and excellent central location near the station for easy family exploration.”
Grok · 05-04
“Well-located family hotel close to the station with spacious rooms, spa, restaurant, and welcoming atmosphere suitable for traveling with children.”
Grok · 05-04
“Well-located family-run hotel with comfortable rooms suitable for families, good value, central yet quiet spot close to stations and amenities.”
“best hotels in Zermatt for business travelers”Zermatt, US2 of 6 AIs4 weeks4 quotes
“best hotels in Zermatt for business travelers”
Zermatt, US2 of 6 AIs4 weeks4 quotes
Google AI Mode · 09-21
“Located just a short walk from the railway station, it provides comfortable lodgings and complimentary Wi-Fi for efficient on-the-go professionals.”
Google AI Mode · 09-07
“Just a short walk from the railway station, making it exceptionally convenient for short corporate trips and arrivals.”
Gemini · 08-03
“Conveniently located very close to the Zermatt railway station, making it an efficient choice for traveling professionals.”
Gemini · 07-27
“Centrally located just steps from the Zermatt train station, offering efficient access and comfortable amenities for corporate travelers.”
“best hotels in Zermatt”Zermatt, US2 of 6 AIs3 weeks4 quotes
“best hotels in Zermatt”
Zermatt, US2 of 6 AIs3 weeks4 quotes
Perplexity · 06-01
“Its high rating, central convenience, and relaxed alpine feel make it a dependable pick for a broad range of travelers.”
Perplexity · 05-25
“A popular and dependable option with strong ratings and a practical location for exploring Zermatt.”
Perplexity · 05-18
“A dependable central option with a restaurant and complimentary breakfast, suited to travelers who want good value and convenience.”
ChatGPT · 05-18
“Warm, welcoming hotel close to Zermatt center with affordable mountain-view rooms.”
“best hotels in Bahnhofstrasse, Zermatt”Zermatt, US2 of 6 AIs4 weeks5 quotes
“best hotels in Bahnhofstrasse, Zermatt”
Zermatt, US2 of 6 AIs4 weeks5 quotes
ChatGPT · 05-25
“A reliable mid-range hotel very close to Bahnhofstrasse and the train station with strong value for location.”
ChatGPT · 05-18
“Reliable mid-range hotel with a convenient location close to Bahnhofstrasse and the train station.”
Gemini · 05-11
“While tucked slightly into a side lane, it offers immediate access to Bahnhofstrasse and provides excellent value with a warm, classic Alpine feel.”
ChatGPT · 05-11
“A dependable mid-range option close to Bahnhofstrasse and the train station with excellent convenience.”
Gemini · 05-04
“Technically on a side street but essentially part of the Bahnhofstrasse hub, it offers a charming and quiet retreat in a central location.”
“affordable hotels in Zermatt under $200”Zermatt, US1 of 6 AIs2 weeks2 quotes
“affordable hotels in Zermatt under $200”
Zermatt, US1 of 6 AIs2 weeks2 quotes
Perplexity · 06-01
“This well-rated hotel is listed as a relaxed alpine stay and is often competitive on price for Zermatt.”
Perplexity · 05-11
“A well-rated Zermatt hotel with breakfast included and a reputation as a practical lower-cost stay, making it a strong fit for budget travelers.”
“best hotels in Zermatt for couples”Zermatt, US1 of 6 AIs1 week1 quote
“best hotels in Zermatt for couples”
Zermatt, US1 of 6 AIs1 week1 quote
Perplexity · 05-18
“Boutique options nearby with personalized service and cozy alpine charm, great for couples seeking privacy.”
PER-AI MENTIONS
Weekly mentions per AI assistant
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| September 21, 2026 | — | 1 | — | — | — | 3 | 4 |
| September 14, 2026 | — | — | — | — | — | 1 | 1 |
| September 7, 2026 | — | — | — | — | — | 2 | 2 |
| August 17, 2026 | — | — | — | — | 1 | — | 1 |
| August 10, 2026 | — | 1 | — | — | — | — | 1 |
| August 3, 2026 | — | 1 | — | — | 1 | — | 2 |
| July 27, 2026 | — | 2 | — | — | — | — | 2 |
| July 13, 2026 | — | — | 1 | — | — | — | 1 |
| July 6, 2026 | — | — | 1 | — | — | — | 1 |
| June 15, 2026 | — | — | — | — | — | 1 | 1 |
| June 1, 2026 | — | — | 2 | — | — | — | 2 |
| May 25, 2026 | 1 | — | 1 | — | — | 1 | 3 |
| May 18, 2026 | 3 | — | 3 | 1 | — | — | 7 |
| May 11, 2026 | 1 | 1 | 1 | 1 | — | 1 | 5 |
| May 4, 2026 | — | 1 | — | 3 | — | 2 | 6 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (39 links)
Direct 82%OTA 15%Other 3%
Week-by-week
September 21, 20264 links / 4 mentions
September 14, 20261 links / 1 mentions
September 7, 20262 links / 2 mentions
August 17, 20261 links / 1 mentions
August 10, 20261 links / 1 mentions
August 3, 20262 links / 2 mentions
July 27, 20262 links / 2 mentions
July 13, 20261 links / 1 mentions
July 6, 20261 links / 1 mentions
June 15, 20261 links / 1 mentions
June 1, 20262 links / 2 mentions
May 25, 20263 links / 3 mentions
May 18, 20267 links / 7 mentions
May 11, 20265 links / 5 mentions
May 4, 20266 links / 6 mentions
Direct (own site + chain page) OTA Other