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Weekly until 19 Oct 2026, monthly from November 2026Week of 2026-10-19
AI Hotel Landscape
How leading AI assistants recommend hotels: 616 prompts across 56 destinations, a monthly edition checked before it is published.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% between editions.
Treasury on Collins Hotel
How 6 AI assistants recommend this property. Week of October 19, 2026. Tracked for 21 weeks.
Latest edition
3
mentions across 6 AIs
Peak
7
best week
Mentioning AIs
1/6
latest edition
Total links
69
all time
Location
394 Collins Street (entrance, off Queen St, Melbourne VIC 3000, Australia
PROMPTS
Where this hotel showed up
Each prompt below resolved to Treasury on Collins Hotel at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“best hotels in Melbourne for couples”Melbourne, US5 of 6 AIs17 weeks24 quotes
“best hotels in Melbourne for couples”
Melbourne, US5 of 6 AIs17 weeks24 quotes
Gemini · 10-12
“Housed in a stately 19th-century building, this property offers beautifully appointed heritage apartments right in Melbourne's historic financial district.”
Google AI Mode · 10-05
“An intimate heritage boutique property offering daily complimentary wine hours and sophisticated romantic suites.”
Google AI Mode · 09-28
“This beautifully preserved 19th-century heritage building offers intimate luxury suites and a complimentary evening wine hour ideal for couples.”
Google AI Mode · 09-07
“Housed in a majestic 19th-century building, it pairs historic charm with apartment-style luxury and a complimentary evening wine hour.”
Gemini · 09-07
“This stately 19th-century heritage property offers elegant, romantic apartments with historic charm and modern amenities.”
Google AI Mode · 08-31
“Couples love the intimate historic boutique vibe complemented by a complimentary evening wine hour in the heart of the city.”
“best hotels in Melbourne for solo travelers”Melbourne, US4 of 6 AIs16 weeks21 quotes
“best hotels in Melbourne for solo travelers”
Melbourne, US4 of 6 AIs16 weeks21 quotes
ChatGPT · 11-02
“Beautiful heritage building with a boutique atmosphere, very central location, and comfort and privacy suited to solo travellers.”
ChatGPT · 10-19
“A central boutique apartment hotel offering privacy and extra space, ideal for solo travelers who want a comfortable independent base.”
ChatGPT · 08-31
“Its central CBD location, boutique atmosphere, spacious suites, and practical amenities make it an excellent all-around choice for solo travelers.”
ChatGPT · 08-24
“Its central boutique setting, warm hospitality, and practical apartment-style amenities make it the best all-around choice for a solo traveler.”
ChatGPT · 08-17
“This upscale heritage property offers a quieter, more refined solo stay while remaining within easy walking distance of Melbourne's attractions, cafés and restaurants.”
ChatGPT · 08-03
“Heritage boutique hotel offering kitchenettes, laundry facilities, and exceptional service for longer solo stays.”
“family friendly hotels in Melbourne”Melbourne, US4 of 6 AIs20 weeks26 quotes
“family friendly hotels in Melbourne”
Melbourne, US4 of 6 AIs20 weeks26 quotes
Google AI Mode · 10-05
“Offers spacious heritage apartments equipped with cooking facilities and family-friendly amenities right in the heart of the CBD.”
Google AI Mode · 09-28
“Housed in a heritage building, it provides spacious apartment-style suites with cooking facilities ideal for families.”
Copilot · 09-21
“Spacious apartment-style rooms with kitchens are perfect for families needing flexibility.”
Gemini · 09-14
“Offering elegant apartments with convenient cooking facilities, it provides the ideal home-away-from-home setup for families traveling with children.”
Copilot · 09-07
“Offers apartment-style accommodations with kitchen facilities, perfect for families needing extra space.”
Copilot · 08-31
“Spacious apartment-style rooms with kitchen facilities make it ideal for families.”
“best hotels in Melbourne”Melbourne, US3 of 6 AIs16 weeks20 quotes
“best hotels in Melbourne”
Melbourne, US3 of 6 AIs16 weeks20 quotes
ChatGPT · 10-19
“Its characterful heritage building, spacious rooms, and central location offer boutique charm and good value.”
ChatGPT · 10-12
“A heritage-building boutique stay with apartment-style rooms and kitchens, offering good value in the CBD.”
ChatGPT · 09-21
“A boutique heritage hotel offering unusually spacious suites and apartment-style accommodation with kitchenettes and laundry facilities.”
ChatGPT · 08-31
“A heritage boutique hotel offering historic character, spacious accommodation, and an excellent CBD location.”
ChatGPT · 08-31
“A heritage boutique hotel offering historic character, spacious accommodation, and an excellent CBD location.”
ChatGPT · 08-24
“A heritage boutique hotel that combines a central CBD location with spacious apartment-style suites, kitchenettes, laundry facilities, and generous inclusions.”
“best hotels in Melbourne for business travelers”Melbourne, US2 of 6 AIs7 weeks7 quotes
“best hotels in Melbourne for business travelers”
Melbourne, US2 of 6 AIs7 weeks7 quotes
Google AI Mode · 09-28
“Ideally located in the central financial district with complimentary business-grade Wi-Fi and spacious suites tailored for working professionals.”
Google AI Mode · 09-07
“Stately 19th-century boutique property offering spacious apartment-style rooms and a central CBD location ideal for business travelers.”
ChatGPT · 08-17
“Its location in the heart of the CBD and apartment-style accommodation make it a practical boutique choice for longer business stays.”
ChatGPT · 08-03
“Apartment-style accommodations well suited for longer business stays with spacious living areas.”
ChatGPT · 07-27
“Apartment-style accommodations with business-grade Wi-Fi, well suited for extended business stays.”
ChatGPT · 07-20
“Spacious serviced-style rooms that are well suited for longer business stays.”
“hotels near Federation Square, Melbourne”Melbourne, US1 of 6 AIs6 weeks6 quotes
“hotels near Federation Square, Melbourne”
Melbourne, US1 of 6 AIs6 weeks6 quotes
ChatGPT · 10-19
“Heritage character and apartment-style rooms within a short walk of the city centre.”
ChatGPT · 09-28
“This boutique apartment-style hotel is in the heart of Melbourne's CBD, providing convenient access to Federation Square and central attractions.”
ChatGPT · 09-21
“Its central heritage-building location is a short walk from Flinders Street Station, Federation Square and Melbourne's major attractions.”
ChatGPT · 09-14
“This heritage apartment-style hotel offers spacious suites with kitchenettes and an excellent central CBD location.”
ChatGPT · 09-07
“A heritage boutique hotel offering spacious suites and apartment-style accommodation in the heart of Melbourne's CBD.”
ChatGPT · 08-24
“This heritage boutique hotel offers a central CBD location within walking distance of Federation Square.”
“boutique hotels in Fitzroy, Melbourne”Melbourne, US1 of 6 AIs1 week1 quote
“boutique hotels in Fitzroy, Melbourne”
Melbourne, US1 of 6 AIs1 week1 quote
ChatGPT · 07-13
“A heritage boutique hotel with spacious suites that provides easy access to both the CBD and Fitzroy.”
“luxury hotels in Melbourne”Melbourne, US1 of 6 AIs2 weeks2 quotes
“luxury hotels in Melbourne”
Melbourne, US1 of 6 AIs2 weeks2 quotes
Google AI Mode · 07-06
“A boutique luxury experience situated within a beautifully restored historic building near Parliament.”
Google AI Mode · 06-15
“An intimate, high-end hotel offering modern luxury in a historic setting near St Paul's Cathedral.”
PER-AI MENTIONS
Mentions per AI assistant, by edition
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
Weekly until 19 Oct 2026, monthly from November 2026
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| October 19, 2026 | 3 | — | — | — | — | — | 3 |
| October 5, 2026 | — | — | — | — | — | 2 | 2 |
| September 28, 2026 | — | — | — | — | — | 3 | 3 |
| September 21, 2026 | 2 | — | — | — | — | — | 2 |
| September 14, 2026 | — | 1 | — | — | — | — | 1 |
| September 7, 2026 | — | — | — | — | — | 2 | 2 |
| August 31, 2026 | 3 | — | — | — | — | 2 | 5 |
| August 24, 2026 | 4 | — | — | — | — | — | 4 |
| August 17, 2026 | 3 | — | — | — | — | 2 | 5 |
| August 10, 2026 | 2 | — | — | — | — | — | 2 |
| August 3, 2026 | 3 | — | — | — | — | — | 3 |
| July 27, 2026 | 2 | 2 | — | — | — | — | 4 |
| July 20, 2026 | 3 | — | — | — | 1 | — | 4 |
| July 13, 2026 | 3 | — | — | — | — | — | 3 |
| July 6, 2026 | 3 | — | — | — | — | 2 | 5 |
| June 8, 2026 | — | — | — | — | — | 2 | 2 |
| June 1, 2026 | — | — | — | — | — | 2 | 2 |
| May 25, 2026 | — | — | 1 | — | — | — | 1 |
| May 18, 2026 | — | — | — | 2 | — | 3 | 5 |
| May 11, 2026 | — | — | 2 | — | — | 4 | 6 |
| May 4, 2026 | — | — | — | — | — | 7 | 7 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (69 links)
Direct 90%OTA 4%Google Travel 1%Other 4%
Week-by-week
October 19, 20261 links / 3 mentions
October 5, 20262 links / 2 mentions
September 28, 20263 links / 3 mentions
September 21, 20262 links / 2 mentions
September 14, 20261 links / 1 mentions
September 7, 20262 links / 2 mentions
August 31, 20265 links / 5 mentions
August 24, 20264 links / 4 mentions
August 17, 20265 links / 5 mentions
August 10, 20262 links / 2 mentions
August 3, 20263 links / 3 mentions
July 27, 20264 links / 4 mentions
July 20, 20264 links / 4 mentions
July 13, 20263 links / 3 mentions
July 6, 20265 links / 5 mentions
June 8, 20262 links / 2 mentions
June 1, 20262 links / 2 mentions
May 25, 20261 links / 1 mentions
May 18, 20265 links / 5 mentions
May 11, 20266 links / 6 mentions
May 4, 20267 links / 7 mentions
Direct (own site + chain page) OTA Other