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Live · refreshed weeklyUpdated September 21, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
Shilla Stay Gwanghwamun
How 6 AI assistants recommend this property. Week of September 21, 2026. Tracked for 21 weeks.
This week
2
mentions across 6 AIs
Peak
9
best week
Mentioning AIs
2/6
this week
Total links
101
all time
Location
71 Sambong-ro, Jongno District, Seoul, South Korea
PROMPTS
Where this hotel showed up
Each prompt below resolved to Shilla Stay Gwanghwamun at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“hotels near Gyeongbokgung Palace, Seoul”Seoul, US6 of 6 AIs21 weeks79 quotes
“hotels near Gyeongbokgung Palace, Seoul”
Seoul, US6 of 6 AIs21 weeks79 quotes
ChatGPT · 09-21
“This modern full-service hotel is centrally located in Jongno with convenient walking and subway access to Gyeongbokgung Palace and other historic sights.”
ChatGPT · 09-14
“A modern, well-located hotel with easy walking and transit access to Gyeongbokgung Palace and Seoul's historic center.”
Copilot · 09-07
“Stylish hotel with city views and refined dining, just minutes from Gyeongbokgung Palace.”
Google AI Mode · 09-07
“A sleek and reliable 4-star hotel situated just a short 7-minute walk from Gyeongbokgung Palace.”
ChatGPT · 09-07
“A modern full-service hotel in central Jongno with convenient access to Gyeongbokgung Palace and other historic attractions.”
Copilot · 08-31
“Stylish rooms with city views and a refined restaurant, close to Gyeongbokgung Palace.”
“best hotels in Seoul”Seoul, US3 of 6 AIs3 weeks3 quotes
“best hotels in Seoul”
Seoul, US3 of 6 AIs3 weeks3 quotes
Google AI Mode · 09-07
“A sleek and efficient downtown accommodation that places guests within easy walking distance of major historic palaces.”
Perplexity · 07-06
“Central, modern hotel with refined amenities and strong city access.”
ChatGPT · 05-25
“Excellent value hotel near Seoul’s palaces, museums, and cultural landmarks.”
“affordable hotels in Seoul under $200”Seoul, US3 of 6 AIs3 weeks4 quotes
“affordable hotels in Seoul under $200”
Seoul, US3 of 6 AIs3 weeks4 quotes
Gemini · 07-27
“Provides contemporary, minimalist accommodations with convenient access to both Hongdae and the city center at an affordable price point.”
Copilot · 06-15
“A reputable business hotel brand offering comfortable rooms near major cultural sites for under $200.”
ChatGPT · 06-15
“Clean, business-style hotel near Gongdeok Station offering convenient transport links and consistent comfort at mid-range pricing.”
ChatGPT · 05-04
“High-quality hotel near Gyeongbokgung Palace with rooms typically under $200.”
“best hotels in Seoul for solo travelers”Seoul, US2 of 6 AIs6 weeks6 quotes
“best hotels in Seoul for solo travelers”
Seoul, US2 of 6 AIs6 weeks6 quotes
Google AI Mode · 09-21
“Sleek business-class hotel providing a quiet, safe, and professional environment near major cultural palaces and downtown offices.”
Google AI Mode · 09-07
“Sleek and dependable business-class accommodation providing a safe, quiet retreat near major cultural palaces and downtown transit links.”
Google AI Mode · 07-27
“Sleek, modern, and quiet, offering easy walking access to Insadong and traditional palaces.”
Google AI Mode · 06-29
“Features efficient, professional service and quiet, comfortable rooms close to major palaces and museums for solo sightseeing.”
Google AI Mode · 06-22
“Offers business-class comfort and security in a central location, ideal for solo travelers looking for reliability.”
ChatGPT · 05-11
“Stylish, safe, and centrally located, perfect for solo travelers exploring Seoul.”
“best hotels in Seoul for business travelers”Seoul, US2 of 6 AIs4 weeks4 quotes
“best hotels in Seoul for business travelers”
Seoul, US2 of 6 AIs4 weeks4 quotes
Google AI Mode · 09-14
“Located in Seoul's central business district with sleek rooms, a gym, and great access to public transit.”
Google AI Mode · 09-07
“Located in Seoul's prime business district with efficient workspaces and easy access to corporate headquarters and transit.”
ChatGPT · 07-20
“Dependable business hotel offering comfortable rooms at competitive rates.”
Google AI Mode · 05-04
“A reliable mid-range option in the northern business district offering streamlined rooms and a dedicated business corner.”
“family friendly hotels in Seoul”Seoul, US2 of 6 AIs6 weeks6 quotes
“family friendly hotels in Seoul”
Seoul, US2 of 6 AIs6 weeks6 quotes
Google AI Mode · 09-07
“Positioned within walking distance of Seoul's major historic palaces, it delivers clean, practical, and reliable comfort for families.”
Perplexity · 08-10
“Modern, comfortable rooms near historic sites with on-site dining and fitness facilities.”
Perplexity · 08-03
“Sleek, modern rooms with city views and on-site fitness facilities, convenient for families visiting central Seoul.”
Perplexity · 07-27
“Stylish rooms with city views and family-friendly dining, near historic sites and metro.”
Perplexity · 07-13
“Stylish hotel with convenient location near historic sites and family-friendly facilities.”
Perplexity · 07-06
“Modern rooms with city views and a convenient central location near historic sites.”
PER-AI MENTIONS
Weekly mentions per AI assistant
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| September 21, 2026 | 1 | — | — | — | — | 1 | 2 |
| September 14, 2026 | 1 | — | — | — | — | 1 | 2 |
| September 7, 2026 | 1 | — | — | — | 1 | 5 | 7 |
| August 31, 2026 | — | 1 | — | — | 2 | — | 3 |
| August 24, 2026 | 1 | 1 | — | — | 1 | 1 | 4 |
| August 17, 2026 | 1 | — | 2 | — | 1 | 1 | 5 |
| August 10, 2026 | — | 1 | 1 | — | 1 | 1 | 4 |
| August 3, 2026 | 1 | 1 | 2 | — | — | 1 | 5 |
| July 27, 2026 | — | 2 | 1 | — | 1 | 2 | 6 |
| July 20, 2026 | 1 | 1 | 2 | — | 1 | 1 | 6 |
| July 13, 2026 | 1 | 1 | 1 | — | 1 | 1 | 5 |
| July 6, 2026 | 1 | 1 | 2 | — | — | 1 | 5 |
| June 29, 2026 | 1 | 1 | — | — | 1 | 2 | 5 |
| June 22, 2026 | 1 | 1 | — | — | 1 | 2 | 5 |
| June 15, 2026 | 2 | 1 | — | — | 2 | 1 | 6 |
| June 8, 2026 | — | 1 | — | — | 1 | 1 | 3 |
| June 1, 2026 | 1 | 1 | — | — | 1 | 1 | 4 |
| May 25, 2026 | 2 | — | — | — | 1 | 1 | 4 |
| May 18, 2026 | 1 | 1 | 1 | 1 | 1 | 1 | 6 |
| May 11, 2026 | 1 | 1 | — | 1 | 1 | 1 | 5 |
| May 4, 2026 | 1 | 2 | — | 3 | — | 3 | 9 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (101 links)
Direct 79%OTA 18%Other 3%
Week-by-week
September 21, 20262 links / 2 mentions
September 14, 20262 links / 2 mentions
September 7, 20267 links / 7 mentions
August 31, 20263 links / 3 mentions
August 24, 20264 links / 4 mentions
August 17, 20265 links / 5 mentions
August 10, 20264 links / 4 mentions
August 3, 20265 links / 5 mentions
July 27, 20266 links / 6 mentions
July 20, 20266 links / 6 mentions
July 13, 20265 links / 5 mentions
July 6, 20265 links / 5 mentions
June 29, 20265 links / 5 mentions
June 22, 20265 links / 5 mentions
June 15, 20266 links / 6 mentions
June 8, 20263 links / 3 mentions
June 1, 20264 links / 4 mentions
May 25, 20264 links / 4 mentions
May 18, 20266 links / 6 mentions
May 11, 20265 links / 5 mentions
May 4, 20269 links / 9 mentions
Direct (own site + chain page) OTA Other