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Weekly until 19 Oct 2026, monthly from November 2026Week of 2026-10-12
AI Hotel Landscape
How leading AI assistants recommend hotels: 616 prompts across 56 destinations, a monthly edition checked before it is published.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% between editions.
Shilla Stay Gwanghwamun
How 6 AI assistants recommend this property. Week of October 12, 2026. Tracked for 24 weeks.
Latest edition
2
mentions across 6 AIs
Peak
9
best week
Mentioning AIs
2/6
latest edition
Total links
107
all time
Location
71 Sambong-ro, Jongno District, Seoul, South Korea
PROMPTS
Where this hotel showed up
Each prompt below resolved to Shilla Stay Gwanghwamun at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“hotels near Gyeongbokgung Palace, Seoul”Seoul, US6 of 6 AIs26 weeks88 quotes
“hotels near Gyeongbokgung Palace, Seoul”
Seoul, US6 of 6 AIs26 weeks88 quotes
ChatGPT · 11-02
“Modern, comfortable mid-range hotel about 10-15 minutes' walk from the palace with convenient public transportation.”
ChatGPT · 10-19
“A comfortable mid-range hotel about a 10-15 minute walk from the palace area with easy access to restaurants and Insadong.”
Gemini · 10-19
“Situated just moments away from Gyeongbokgung Palace, providing modern, comfortable rooms and a convenient location for sightseeing.”
ChatGPT · 10-12
“A reliable modern mid-range hotel with a restaurant and breakfast options near Gwanghwamun and Insadong.”
Google AI Mode · 10-12
“A sleek, contemporary business hotel within a short walking distance of Gyeongbokgung Palace and major subway lines.”
Gemini · 10-05
“Offering sleek, modern accommodations within walking distance of Gwanghwamun Gate and Gyeongbokgung Palace.”
“best hotels in Seoul”Seoul, US3 of 6 AIs3 weeks3 quotes
“best hotels in Seoul”
Seoul, US3 of 6 AIs3 weeks3 quotes
Google AI Mode · 09-07
“A sleek and efficient downtown accommodation that places guests within easy walking distance of major historic palaces.”
Perplexity · 07-06
“Central, modern hotel with refined amenities and strong city access.”
ChatGPT · 05-25
“Excellent value hotel near Seoul’s palaces, museums, and cultural landmarks.”
“affordable hotels in Seoul under $200”Seoul, US3 of 6 AIs3 weeks4 quotes
“affordable hotels in Seoul under $200”
Seoul, US3 of 6 AIs3 weeks4 quotes
Gemini · 07-27
“Provides contemporary, minimalist accommodations with convenient access to both Hongdae and the city center at an affordable price point.”
ChatGPT · 06-15
“Clean, business-style hotel near Gongdeok Station offering convenient transport links and consistent comfort at mid-range pricing.”
Copilot · 06-15
“A reputable business hotel brand offering comfortable rooms near major cultural sites for under $200.”
ChatGPT · 05-04
“High-quality hotel near Gyeongbokgung Palace with rooms typically under $200.”
“best hotels in Seoul for business travelers”Seoul, US2 of 6 AIs6 weeks6 quotes
“best hotels in Seoul for business travelers”
Seoul, US2 of 6 AIs6 weeks6 quotes
Google AI Mode · 11-02
“Located in the heart of downtown Seoul's business district, this property provides sleek and efficient corporate accommodations.”
ChatGPT · 10-19
“Its central location, subway access, business corner, and fitness facilities offer practical business functionality at a midrange price.”
Google AI Mode · 09-14
“Located in Seoul's central business district with sleek rooms, a gym, and great access to public transit.”
Google AI Mode · 09-07
“Located in Seoul's prime business district with efficient workspaces and easy access to corporate headquarters and transit.”
ChatGPT · 07-20
“Dependable business hotel offering comfortable rooms at competitive rates.”
Google AI Mode · 05-04
“A reliable mid-range option in the northern business district offering streamlined rooms and a dedicated business corner.”
“best hotels in Seoul for solo travelers”Seoul, US2 of 6 AIs6 weeks6 quotes
“best hotels in Seoul for solo travelers”
Seoul, US2 of 6 AIs6 weeks6 quotes
Google AI Mode · 09-21
“Sleek business-class hotel providing a quiet, safe, and professional environment near major cultural palaces and downtown offices.”
Google AI Mode · 09-07
“Sleek and dependable business-class accommodation providing a safe, quiet retreat near major cultural palaces and downtown transit links.”
Google AI Mode · 07-27
“Sleek, modern, and quiet, offering easy walking access to Insadong and traditional palaces.”
Google AI Mode · 06-29
“Features efficient, professional service and quiet, comfortable rooms close to major palaces and museums for solo sightseeing.”
Google AI Mode · 06-22
“Offers business-class comfort and security in a central location, ideal for solo travelers looking for reliability.”
ChatGPT · 05-11
“Stylish, safe, and centrally located, perfect for solo travelers exploring Seoul.”
“family friendly hotels in Seoul”Seoul, US2 of 6 AIs6 weeks6 quotes
“family friendly hotels in Seoul”
Seoul, US2 of 6 AIs6 weeks6 quotes
Google AI Mode · 09-07
“Positioned within walking distance of Seoul's major historic palaces, it delivers clean, practical, and reliable comfort for families.”
Perplexity · 08-10
“Modern, comfortable rooms near historic sites with on-site dining and fitness facilities.”
Perplexity · 08-03
“Sleek, modern rooms with city views and on-site fitness facilities, convenient for families visiting central Seoul.”
Perplexity · 07-27
“Stylish rooms with city views and family-friendly dining, near historic sites and metro.”
Perplexity · 07-13
“Stylish hotel with convenient location near historic sites and family-friendly facilities.”
Perplexity · 07-06
“Modern rooms with city views and a convenient central location near historic sites.”
PER-AI MENTIONS
Mentions per AI assistant, by edition
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
Weekly until 19 Oct 2026, monthly from November 2026
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| October 12, 2026 | 1 | — | — | — | — | 1 | 2 |
| October 5, 2026 | 1 | 1 | — | — | 1 | — | 3 |
| September 28, 2026 | 1 | — | — | — | — | — | 1 |
| September 21, 2026 | 1 | — | — | — | — | 1 | 2 |
| September 14, 2026 | 1 | — | — | — | — | 1 | 2 |
| September 7, 2026 | 1 | — | — | — | 1 | 5 | 7 |
| August 31, 2026 | — | 1 | — | — | 2 | — | 3 |
| August 24, 2026 | 1 | 1 | — | — | 1 | 1 | 4 |
| August 17, 2026 | 1 | — | 2 | — | 1 | 1 | 5 |
| August 10, 2026 | — | 1 | 1 | — | 1 | 1 | 4 |
| August 3, 2026 | 1 | 1 | 2 | — | — | 1 | 5 |
| July 27, 2026 | — | 2 | 1 | — | 1 | 2 | 6 |
| July 20, 2026 | 1 | 1 | 2 | — | 1 | 1 | 6 |
| July 13, 2026 | 1 | 1 | 1 | — | 1 | 1 | 5 |
| July 6, 2026 | 1 | 1 | 2 | — | — | 1 | 5 |
| June 29, 2026 | 1 | 1 | — | — | 1 | 2 | 5 |
| June 22, 2026 | 1 | 1 | — | — | 1 | 2 | 5 |
| June 15, 2026 | 2 | 1 | — | — | 2 | 1 | 6 |
| June 8, 2026 | — | 1 | — | — | 1 | 1 | 3 |
| June 1, 2026 | 1 | 1 | — | — | 1 | 1 | 4 |
| May 25, 2026 | 2 | — | — | — | 1 | 1 | 4 |
| May 18, 2026 | 1 | 1 | 1 | 1 | 1 | 1 | 6 |
| May 11, 2026 | 1 | 1 | — | 1 | 1 | 1 | 5 |
| May 4, 2026 | 1 | 2 | — | 3 | — | 3 | 9 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (107 links)
Direct 78%OTA 17%Google Travel 1%Other 5%
Week-by-week
October 12, 20262 links / 2 mentions
October 5, 20263 links / 3 mentions
September 28, 20261 links / 1 mentions
September 21, 20262 links / 2 mentions
September 14, 20262 links / 2 mentions
September 7, 20267 links / 7 mentions
August 31, 20263 links / 3 mentions
August 24, 20264 links / 4 mentions
August 17, 20265 links / 5 mentions
August 10, 20264 links / 4 mentions
August 3, 20265 links / 5 mentions
July 27, 20266 links / 6 mentions
July 20, 20266 links / 6 mentions
July 13, 20265 links / 5 mentions
July 6, 20265 links / 5 mentions
June 29, 20265 links / 5 mentions
June 22, 20265 links / 5 mentions
June 15, 20266 links / 6 mentions
June 8, 20263 links / 3 mentions
June 1, 20264 links / 4 mentions
May 25, 20264 links / 4 mentions
May 18, 20266 links / 6 mentions
May 11, 20265 links / 5 mentions
May 4, 20269 links / 9 mentions
Direct (own site + chain page) OTA Other