Still in beta. Spot something off or have ideas? Send me your feedback — DM on LinkedIn or email. Bugs forward 🙏
Live · refreshed weeklyUpdated September 21, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
Hotel Alpina
How 6 AI assistants recommend this property. Week of September 21, 2026. Tracked for 20 weeks.
This week
1
mentions across 6 AIs
Peak
7
best week
Mentioning AIs
1/6
this week
Total links
49
all time
Location
Englischer Viertel 5, 3920 Zermatt, Switzerland
PROMPTS
Where this hotel showed up
Each prompt below resolved to Hotel Alpina at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“affordable hotels in Zermatt under $200”Zermatt, US6 of 6 AIs20 weeks40 quotes
“affordable hotels in Zermatt under $200”
Zermatt, US6 of 6 AIs20 weeks40 quotes
ChatGPT · 09-21
“A central, budget-friendly 2-star hotel in Zermatt that was previously listed at around $143 per night.”
ChatGPT · 09-14
“A centrally located, budget-oriented traditional hotel that includes breakfast and emphasizes affordable accommodation.”
ChatGPT · 08-31
“This affordable private-room hotel is a good choice for travelers seeking a simple stay in a central Zermatt location.”
ChatGPT · 08-31
“This affordable private-room hotel is a good choice for travelers seeking a simple stay in a central Zermatt location.”
Gemini · 08-31
“A centrally located, economically priced hotel providing comfortable chalet-style lodging close to the town center.”
ChatGPT · 08-24
“A traditional central 2-star hotel specifically positioned as budget-friendly accommodation in Zermatt.”
“hotels in Zermatt with ski-in ski-out access”Zermatt, US2 of 6 AIs2 weeks2 quotes
“hotels in Zermatt with ski-in ski-out access”
Zermatt, US2 of 6 AIs2 weeks2 quotes
ChatGPT · 07-27
“A hillside hotel with seasonal ski-in access and good value for skiers seeking wellness facilities.”
Copilot · 06-29
“Located above Zermatt with direct access to the ski slopes via a private elevator.”
“hotels near Matterhorn, Zermatt”Zermatt, US2 of 6 AIs3 weeks3 quotes
“hotels near Matterhorn, Zermatt”
Zermatt, US2 of 6 AIs3 weeks3 quotes
ChatGPT · 06-22
“Simple and convenient base near the village center for exploring Zermatt.”
Perplexity · 05-18
“A real Zermatt hotel in a central location, suitable for visitors who want a straightforward stay near the Matterhorn area.”
Perplexity · 05-11
“A real Zermatt hotel in a convenient village location for reaching Matterhorn excursions.”
“best hotels in Zermatt for solo travelers”Zermatt, US1 of 6 AIs2 weeks2 quotes
“best hotels in Zermatt for solo travelers”
Zermatt, US1 of 6 AIs2 weeks2 quotes
Perplexity · 08-17
“Centrally located with modern rooms and easy access to lifts, suitable for solo guests who want convenience and character.”
Perplexity · 08-03
“Solid mid-range option with comfortable rooms and convenient location near the village center, good for independent travelers.”
“best hotels in Bahnhofstrasse, Zermatt”Zermatt, US1 of 6 AIs1 week1 quote
“best hotels in Bahnhofstrasse, Zermatt”
Zermatt, US1 of 6 AIs1 week1 quote
Perplexity · 08-17
“Cozy, well-rated option with a central location and solid value.”
“family friendly hotels in Zermatt”Zermatt, US1 of 6 AIs1 week1 quote
“family friendly hotels in Zermatt”
Zermatt, US1 of 6 AIs1 week1 quote
Perplexity · 06-08
“Family-run property near the station with a comprehensive wellness area and kid-friendly dining options.”
PER-AI MENTIONS
Weekly mentions per AI assistant
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| September 21, 2026 | 1 | — | — | — | — | — | 1 |
| September 14, 2026 | 1 | — | — | — | — | — | 1 |
| August 31, 2026 | 2 | 1 | — | — | — | — | 3 |
| August 24, 2026 | 1 | — | 1 | — | 1 | — | 3 |
| August 17, 2026 | — | — | 3 | — | — | — | 3 |
| August 10, 2026 | — | 1 | 1 | — | — | — | 2 |
| August 3, 2026 | 1 | 1 | 1 | — | — | 1 | 4 |
| July 27, 2026 | 1 | — | — | — | — | 1 | 2 |
| July 20, 2026 | 1 | 1 | — | — | — | — | 2 |
| July 13, 2026 | — | — | — | — | 1 | 1 | 2 |
| July 6, 2026 | 1 | 1 | 1 | — | — | — | 3 |
| June 29, 2026 | — | 1 | — | — | 2 | — | 3 |
| June 22, 2026 | 1 | 1 | — | — | — | — | 2 |
| June 15, 2026 | — | 1 | — | — | — | — | 1 |
| June 8, 2026 | — | 1 | 1 | — | — | — | 2 |
| June 1, 2026 | — | 1 | — | — | — | — | 1 |
| May 25, 2026 | 1 | — | — | — | — | — | 1 |
| May 18, 2026 | — | — | 1 | 1 | — | 1 | 3 |
| May 11, 2026 | — | 1 | 1 | 1 | — | — | 3 |
| May 4, 2026 | — | 2 | — | 3 | — | 2 | 7 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (49 links)
Direct 63%OTA 33%Other 4%
Week-by-week
September 21, 20261 links / 1 mentions
September 14, 20261 links / 1 mentions
August 31, 20263 links / 3 mentions
August 24, 20263 links / 3 mentions
August 17, 20263 links / 3 mentions
August 10, 20262 links / 2 mentions
August 3, 20264 links / 4 mentions
July 27, 20262 links / 2 mentions
July 20, 20262 links / 2 mentions
July 13, 20262 links / 2 mentions
July 6, 20263 links / 3 mentions
June 29, 20263 links / 3 mentions
June 22, 20262 links / 2 mentions
June 15, 20261 links / 1 mentions
June 8, 20262 links / 2 mentions
June 1, 20261 links / 1 mentions
May 25, 20261 links / 1 mentions
May 18, 20263 links / 3 mentions
May 11, 20263 links / 3 mentions
May 4, 20267 links / 7 mentions
Direct (own site + chain page) OTA Other