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Weekly until 19 Oct 2026, monthly from November 2026November 2026 edition
AI Hotel Landscape
How leading AI assistants recommend hotels: 616 prompts across 56 destinations, a monthly edition checked before it is published.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% between editions.
Hotel Alpina
How 6 AI assistants recommend this property. Week of November 2, 2026. Tracked for 24 weeks.
Latest edition
5
mentions across 6 AIs
Peak
7
best week
Mentioning AIs
3/6
latest edition
Total links
56
all time
Location
Englischer Viertel 5, 3920 Zermatt, Switzerland
PROMPTS
Where this hotel showed up
Each prompt below resolved to Hotel Alpina at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“affordable hotels in Zermatt under $200”Zermatt, US6 of 6 AIs24 weeks47 quotes
“affordable hotels in Zermatt under $200”
Zermatt, US6 of 6 AIs24 weeks47 quotes
ChatGPT · 11-02
“Traditional Swiss accommodation in the central village, described as a good budget option at $143–$186 per night.”
Gemini · 11-02
“A charming and traditionally styled alpine hotel offering competitive rates for travelers looking to stay within a reasonable budget.”
Google AI Mode · 11-02
“A budget-friendly and cozy retreat offering affordable clean rooms and warm hospitality near the heart of the village.”
ChatGPT · 10-19
“A central, simple traditional hotel priced around $140–$190 per night, though totals may exceed $200 depending on dates and taxes.”
Gemini · 10-12
“This cozy 2-star hotel offers affordable rates well under $200 per night right in Zermatt.”
ChatGPT · 10-12
“A simple, traditional two-star hotel in central Zermatt often priced around $140–200, offering a private room without luxury costs.”
“hotels near Matterhorn, Zermatt”Zermatt, US3 of 6 AIs5 weeks5 quotes
“hotels near Matterhorn, Zermatt”
Zermatt, US3 of 6 AIs5 weeks5 quotes
Google AI Mode · 11-02
“A wonderful budget-friendly option located right in central Zermatt close to the train station and local restaurants.”
ChatGPT · 10-19
“This quieter 3-star hotel offers a Matterhorn panorama, pool, whirlpool, and sauna at good value.”
ChatGPT · 06-22
“Simple and convenient base near the village center for exploring Zermatt.”
Perplexity · 05-18
“A real Zermatt hotel in a central location, suitable for visitors who want a straightforward stay near the Matterhorn area.”
Perplexity · 05-11
“A real Zermatt hotel in a convenient village location for reaching Matterhorn excursions.”
“family friendly hotels in Zermatt”Zermatt, US2 of 6 AIs2 weeks2 quotes
“family friendly hotels in Zermatt”
Zermatt, US2 of 6 AIs2 weeks2 quotes
Google AI Mode · 11-02
“A budget-friendly and kid-friendly choice providing spacious rooms and a central location close to Zermatt's top attractions.”
Perplexity · 06-08
“Family-run property near the station with a comprehensive wellness area and kid-friendly dining options.”
“hotels in Zermatt with ski-in ski-out access”Zermatt, US2 of 6 AIs2 weeks2 quotes
“hotels in Zermatt with ski-in ski-out access”
Zermatt, US2 of 6 AIs2 weeks2 quotes
ChatGPT · 07-27
“A hillside hotel with seasonal ski-in access and good value for skiers seeking wellness facilities.”
Copilot · 06-29
“Located above Zermatt with direct access to the ski slopes via a private elevator.”
“best hotels in Zermatt for solo travelers”Zermatt, US1 of 6 AIs2 weeks2 quotes
“best hotels in Zermatt for solo travelers”
Zermatt, US1 of 6 AIs2 weeks2 quotes
Perplexity · 08-17
“Centrally located with modern rooms and easy access to lifts, suitable for solo guests who want convenience and character.”
Perplexity · 08-03
“Solid mid-range option with comfortable rooms and convenient location near the village center, good for independent travelers.”
“best hotels in Bahnhofstrasse, Zermatt”Zermatt, US1 of 6 AIs1 week1 quote
“best hotels in Bahnhofstrasse, Zermatt”
Zermatt, US1 of 6 AIs1 week1 quote
Perplexity · 08-17
“Cozy, well-rated option with a central location and solid value.”
PER-AI MENTIONS
Mentions per AI assistant, by edition
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
Weekly until 19 Oct 2026, monthly from November 2026
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| November 2, 2026 | 1 | 1 | — | — | — | 3 | 5 |
| October 19, 2026 | 2 | — | — | — | — | — | 2 |
| October 12, 2026 | 1 | 1 | — | — | — | — | 2 |
| October 5, 2026 | 1 | — | — | — | — | — | 1 |
| September 21, 2026 | 1 | — | — | — | — | — | 1 |
| September 14, 2026 | 1 | — | — | — | — | — | 1 |
| August 31, 2026 | 2 | 1 | — | — | — | — | 3 |
| August 24, 2026 | 1 | — | 1 | — | 1 | — | 3 |
| August 17, 2026 | — | — | 3 | — | — | — | 3 |
| August 10, 2026 | — | 1 | 1 | — | — | — | 2 |
| August 3, 2026 | 1 | 1 | 1 | — | — | 1 | 4 |
| July 27, 2026 | 1 | — | — | — | — | 1 | 2 |
| July 20, 2026 | 1 | 1 | — | — | — | — | 2 |
| July 13, 2026 | — | — | — | — | 1 | 1 | 2 |
| July 6, 2026 | 1 | 1 | 1 | — | — | — | 3 |
| June 29, 2026 | — | 1 | — | — | 2 | — | 3 |
| June 22, 2026 | 1 | 1 | — | — | — | — | 2 |
| June 15, 2026 | — | 1 | — | — | — | — | 1 |
| June 8, 2026 | — | 1 | 1 | — | — | — | 2 |
| June 1, 2026 | — | 1 | — | — | — | — | 1 |
| May 25, 2026 | 1 | — | — | — | — | — | 1 |
| May 18, 2026 | — | — | 1 | 1 | — | 1 | 3 |
| May 11, 2026 | — | 1 | 1 | 1 | — | — | 3 |
| May 4, 2026 | — | 2 | — | 3 | — | 2 | 7 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (56 links)
Direct 66%OTA 29%Google Travel 2%Other 4%
Week-by-week
November 2, 20263 links / 5 mentions
October 19, 20261 links / 2 mentions
October 12, 20262 links / 2 mentions
October 5, 20261 links / 1 mentions
September 21, 20261 links / 1 mentions
September 14, 20261 links / 1 mentions
August 31, 20263 links / 3 mentions
August 24, 20263 links / 3 mentions
August 17, 20263 links / 3 mentions
August 10, 20262 links / 2 mentions
August 3, 20264 links / 4 mentions
July 27, 20262 links / 2 mentions
July 20, 20262 links / 2 mentions
July 13, 20262 links / 2 mentions
July 6, 20263 links / 3 mentions
June 29, 20263 links / 3 mentions
June 22, 20262 links / 2 mentions
June 15, 20261 links / 1 mentions
June 8, 20262 links / 2 mentions
June 1, 20261 links / 1 mentions
May 25, 20261 links / 1 mentions
May 18, 20263 links / 3 mentions
May 11, 20263 links / 3 mentions
May 4, 20267 links / 7 mentions
Direct (own site + chain page) OTA Other