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Live · refreshed weeklyUpdated October 5, 2026
AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% week to week.
THE SHILLA Seoul
How 6 AI assistants recommend this property. Week of October 5, 2026. Tracked for 23 weeks.
This week
11
mentions across 6 AIs
Peak
27
best week
Mentioning AIs
4/6
this week
Total links
329
all time
Location
249 Dongho-ro, Jung District, Seoul, South Korea
PROMPTS
Where this hotel showed up
Each prompt below resolved to THE SHILLA Seoul at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“hotels in Seoul with rooftop pool”Seoul, US6 of 6 AIs17 weeks25 quotes
“hotels in Seoul with rooftop pool”
Seoul, US6 of 6 AIs17 weeks25 quotes
Gemini · 10-05
“An upscale 5-star hotel offering world-class dining, a spa, and an exceptional outdoor pool area.”
Copilot · 10-05
“Upscale hotel offering a rooftop pool, fine dining, and luxury amenities.”
Copilot · 09-28
“Upscale hotel offering a rooftop pool, fine dining, and luxury spa facilities.”
Copilot · 09-21
“Upscale hotel featuring a rooftop pool, fine dining, and luxury spa facilities.”
Google AI Mode · 09-14
“It houses Urban Island, an exclusive luxury outdoor and rooftop pool sanctuary complete with cabanas and heated relaxation areas.”
Copilot · 09-07
“Upscale hotel featuring a rooftop pool, fine dining, and luxury spa facilities.”
“best hotels in Seoul”Seoul, US6 of 6 AIs23 weeks85 quotes
“best hotels in Seoul”
Seoul, US6 of 6 AIs23 weeks85 quotes
ChatGPT · 10-05
“This iconic Seoul hotel combines classic Korean luxury, acclaimed dining, excellent service, and a peaceful Namsan setting.”
Copilot · 10-05
“A luxury landmark hotel offering refined rooms, a world-class spa, and fine dining.”
Gemini · 10-05
“Renowned for its luxurious modern accommodations, upscale fine dining, rooftop pool, and world-class service.”
Gemini · 09-28
“This top-ranked luxury hotel offers exceptional 5-star amenities, including a magnificent rooftop pool and fine dining options.”
Copilot · 09-28
“Renowned for its elegant design, fine dining, and rooftop pool with city views.”
Gemini · 09-21
“An iconic 5-star luxury hotel offering upscale amenities, a rooftop pool, and exceptional fine dining.”
“luxury hotels in Seoul”Seoul, US6 of 6 AIs23 weeks100 quotes
“luxury hotels in Seoul”
Seoul, US6 of 6 AIs23 weeks100 quotes
ChatGPT · 10-05
“A prestigious Seoul institution offering classic Korean luxury, refined service, acclaimed dining, and a peaceful Namsan setting.”
Copilot · 09-28
“Combines heritage luxury with modern facilities and fine dining.”
ChatGPT · 09-28
“A classic Korean luxury hotel near Namsan known for polished service, extensive dining, and strong wellness facilities.”
Google AI Mode · 09-28
“An iconic luxury retreat featuring world-class dining, traditional Korean elegance, and premier amenities.”
Copilot · 09-21
“Renowned for its refined service, fine dining, and rooftop pool with panoramic views.”
Google AI Mode · 09-21
“Renowned for its timeless elegance, exceptional security, and serene sculpture gardens, this legendary sanctuary offers an elite urban retreat in the heart of the city.”
“best hotels in Seoul for couples”Seoul, US5 of 6 AIs23 weeks66 quotes
“best hotels in Seoul for couples”
Seoul, US5 of 6 AIs23 weeks66 quotes
Copilot · 10-05
“A classic luxury hotel with beautiful gardens and a peaceful atmosphere ideal for couples.”
Google AI Mode · 10-05
“This iconic luxury hotel offers romantic views of Namsan Tower and world-class fine dining ideal for a couples getaway.”
ChatGPT · 09-28
“A classic Korean luxury hotel offering a tranquil Namsan setting, sophisticated dining, pools, sauna, and spa facilities.”
Gemini · 09-28
“Featuring upscale modern rooms, a tranquil rooftop pool, and world-class fine dining, it provides a sophisticated atmosphere for couples.”
Google AI Mode · 09-21
“Famous for its sophisticated Korean elegance, fine dining restaurants, and romantic night views of the illuminated Namsan Tower.”
Gemini · 09-21
“Features world-class fine dining, an upscale rooftop pool, and a romantic atmosphere in a premier 5-star setting.”
“family friendly hotels in Seoul”Seoul, US5 of 6 AIs11 weeks13 quotes
“family friendly hotels in Seoul”
Seoul, US5 of 6 AIs11 weeks13 quotes
Copilot · 10-05
“Upscale family hotel with pool, spa, and spacious rooms.”
Copilot · 09-28
“Upscale hotel with spacious rooms, a rooftop pool, and family-friendly amenities including kids’ programs.”
Copilot · 09-21
“Upscale hotel with family-friendly amenities including a rooftop pool and spacious rooms.”
Copilot · 08-03
“Upscale hotel with a rooftop pool, kids’ amenities, and easy access to cultural attractions.”
Copilot · 07-20
“Luxury hotel offering a rooftop pool, spa, and fine dining, perfect for family relaxation.”
Perplexity · 06-22
“Iconic luxury hotel with excellent family-friendly facilities, including spacious rooms and refined dining.”
“best hotels in Seoul for business travelers”Seoul, US5 of 6 AIs15 weeks24 quotes
“best hotels in Seoul for business travelers”
Seoul, US5 of 6 AIs15 weeks24 quotes
Gemini · 10-05
“A premier 5-star hotel offering exceptional executive services, fine dining, and a central location for corporate travelers.”
Copilot · 09-28
“Renowned luxury hotel with executive lounges and conference facilities ideal for business travelers.”
Google AI Mode · 09-21
“A top-tier luxury property offering dedicated business executive rooms, premier meeting spaces, and legendary hospitality.”
Copilot · 08-31
“Renowned for luxury and professional services, ideal for executives needing premium amenities.”
Copilot · 08-24
“Prestigious hotel with excellent conference spaces and fine dining, ideal for executives.”
Google AI Mode · 08-17
“Renowned for elite corporate hospitality, comprehensive business services, and a quiet, premium central location.”
“best hotels in Seoul for solo travelers”Seoul, US4 of 6 AIs11 weeks12 quotes
“best hotels in Seoul for solo travelers”
Seoul, US4 of 6 AIs11 weeks12 quotes
Gemini · 10-05
“Provides a secure, luxurious retreat with top-tier amenities, perfect for solo travelers seeking ultimate comfort and safety.”
Gemini · 09-21
“Offers top-tier security, excellent amenities, and attentive service ideal for solo travelers seeking luxury and peace of mind.”
Copilot · 09-14
“Upscale yet welcoming atmosphere with a rooftop pool and spa, perfect for solo relaxation.”
Copilot · 09-07
“Upscale hotel with a rooftop pool and spa, offering a safe and relaxing environment for solo visitors.”
Copilot · 08-24
“Upscale hotel with a rooftop pool and spa, perfect for relaxation and solo exploration.”
ChatGPT · 08-24
“Its outstanding service, dining, wellness facilities, and polished luxury experience suit solo travelers who want the hotel itself to be part of the trip.”
“affordable hotels in Seoul under $200”Seoul, US1 of 6 AIs1 week1 quote
“affordable hotels in Seoul under $200”
Seoul, US1 of 6 AIs1 week1 quote
ChatGPT · 09-07
“A modern business hotel with strong transit access and generally good value away from Seoul's main tourist core.”
“hotels near Gyeongbokgung Palace, Seoul”Seoul, US1 of 6 AIs3 weeks3 quotes
“hotels near Gyeongbokgung Palace, Seoul”
Seoul, US1 of 6 AIs3 weeks3 quotes
Perplexity · 06-08
“Iconic, refined property with excellent service and proximity to royal palaces.”
Perplexity · 06-01
“Iconic luxury hotel known for its elegant rooms and proximity to central sights including the palace area.”
Perplexity · 05-25
“Elegant 5-star historic property close to royal palaces and museums.”
PER-AI MENTIONS
Weekly mentions per AI assistant
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| October 5, 2026 | 2 | 4 | — | — | 4 | 1 | 11 |
| September 28, 2026 | 2 | 2 | — | — | 5 | 1 | 10 |
| September 21, 2026 | 3 | 4 | — | — | 4 | 3 | 14 |
| September 14, 2026 | 3 | 1 | — | — | 3 | 4 | 11 |
| September 7, 2026 | 3 | 1 | — | — | 4 | 3 | 11 |
| August 31, 2026 | 5 | 3 | — | — | 9 | 6 | 23 |
| August 24, 2026 | 3 | 3 | — | — | 2 | 2 | 10 |
| August 17, 2026 | 3 | 3 | 1 | — | 2 | 4 | 13 |
| August 10, 2026 | 3 | 3 | — | — | 5 | 4 | 15 |
| August 3, 2026 | 3 | 2 | 1 | — | 5 | 3 | 14 |
| July 27, 2026 | 3 | 3 | 1 | — | — | 4 | 11 |
| July 20, 2026 | 2 | 2 | — | — | 4 | 3 | 11 |
| July 13, 2026 | 3 | — | — | — | 3 | 4 | 10 |
| July 6, 2026 | 2 | 2 | 1 | — | 3 | 5 | 13 |
| June 29, 2026 | 3 | 2 | — | — | 3 | 3 | 11 |
| June 22, 2026 | 5 | 2 | 2 | — | 3 | 5 | 17 |
| June 15, 2026 | 4 | 3 | — | — | 3 | 4 | 14 |
| June 8, 2026 | 2 | 3 | 3 | — | 3 | 5 | 16 |
| June 1, 2026 | 6 | 2 | 4 | — | 3 | 3 | 18 |
| May 25, 2026 | 3 | 4 | 4 | — | 2 | 3 | 16 |
| May 18, 2026 | 4 | 3 | 4 | 2 | — | 4 | 17 |
| May 11, 2026 | 5 | 4 | 2 | 2 | — | 3 | 16 |
| May 4, 2026 | 2 | 8 | 1 | 7 | — | 9 | 27 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (329 links)
Direct 85%OTA 9%Other 6%
Week-by-week
October 5, 202611 links / 11 mentions
September 28, 202610 links / 10 mentions
September 21, 202614 links / 14 mentions
September 14, 202611 links / 11 mentions
September 7, 202611 links / 11 mentions
August 31, 202623 links / 23 mentions
August 24, 202610 links / 10 mentions
August 17, 202613 links / 13 mentions
August 10, 202615 links / 15 mentions
August 3, 202614 links / 14 mentions
July 27, 202611 links / 11 mentions
July 20, 202611 links / 11 mentions
July 13, 202610 links / 10 mentions
July 6, 202613 links / 13 mentions
June 29, 202611 links / 11 mentions
June 22, 202617 links / 17 mentions
June 15, 202614 links / 14 mentions
June 8, 202616 links / 16 mentions
June 1, 202618 links / 18 mentions
May 25, 202616 links / 16 mentions
May 18, 202617 links / 17 mentions
May 11, 202616 links / 16 mentions
May 4, 202627 links / 27 mentions
Direct (own site + chain page) OTA Other