AI Hotel Landscape
How leading AI assistants recommend hotels: 616 prompts across 56 destinations, a monthly edition checked before it is published.
ITC Maratha, a Luxury Collection Hotel, Mumbai
How 6 AI assistants recommend this property. Week of November 2, 2026. Tracked for 23 weeks.
Where this hotel showed up
Each prompt below resolved to ITC Maratha, a Luxury Collection Hotel, Mumbai at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“luxury hotels in Mumbai”Mumbai, US4 of 6 AIs18 weeks23 quotes
“best hotels in Mumbai for business travelers”Mumbai, US4 of 6 AIs17 weeks20 quotes
“best hotels in Mumbai”Mumbai, US3 of 6 AIs14 weeks17 quotes
“family friendly hotels in Mumbai”Mumbai, US3 of 6 AIs7 weeks7 quotes
“best hotels in Mumbai for solo travelers”Mumbai, US2 of 6 AIs2 weeks2 quotes
“affordable hotels in Mumbai under $200”Mumbai, US2 of 6 AIs3 weeks3 quotes
“best hotels in Mumbai for couples”Mumbai, US1 of 6 AIs3 weeks3 quotes
Mentions per AI assistant, by edition
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
Weekly until 19 Oct 2026, monthly from November 2026
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| November 2, 2026 | 1 | — | — | — | — | — | 1 |
| October 19, 2026 | — | — | — | — | — | 1 | 1 |
| October 12, 2026 | 1 | — | — | — | — | — | 1 |
| October 5, 2026 | 3 | — | — | — | — | — | 3 |
| September 28, 2026 | — | — | — | — | 1 | — | 1 |
| September 14, 2026 | 2 | — | — | — | — | — | 2 |
| September 7, 2026 | 2 | — | — | — | 1 | 1 | 4 |
| August 31, 2026 | 4 | — | — | — | — | — | 4 |
| August 24, 2026 | — | — | — | — | 1 | — | 1 |
| August 17, 2026 | — | — | — | — | 1 | — | 1 |
| August 10, 2026 | 1 | 1 | — | — | 2 | — | 4 |
| July 20, 2026 | 2 | — | — | — | — | 1 | 3 |
| July 13, 2026 | 3 | — | — | — | 1 | 2 | 6 |
| July 6, 2026 | 2 | — | — | — | 1 | 1 | 4 |
| June 29, 2026 | 3 | — | — | — | — | 1 | 4 |
| June 22, 2026 | 3 | — | 1 | — | — | 1 | 5 |
| June 15, 2026 | 4 | — | — | — | — | 1 | 5 |
| June 8, 2026 | 2 | — | — | — | — | 2 | 4 |
| May 25, 2026 | 4 | — | — | — | — | — | 4 |
| May 18, 2026 | 3 | — | — | — | 1 | — | 4 |
| May 11, 2026 | — | — | 1 | — | — | — | 1 |
| May 4, 2026 | — | — | 1 | — | — | — | 1 |
| April 27, 2026 | — | — | 1 | — | — | — | 1 |
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?