AI Hotel Landscape
How leading AI assistants recommend hotels: 616 prompts across 56 destinations, a monthly edition checked before it is published.
The Gwen, a Luxury Collection Hotel, Michigan Avenue Chicago
How 6 AI assistants recommend this property. Week of October 19, 2026. Tracked for 15 weeks.
Where this hotel showed up
Each prompt below resolved to The Gwen, a Luxury Collection Hotel, Michigan Avenue Chicago at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“best hotels in River North, Chicago”Chicago, US5 of 6 AIs18 weeks31 quotes
“best hotels in Chicago for couples”Chicago, US5 of 6 AIs15 weeks27 quotes
“boutique hotels in River North, Chicago”Chicago, US5 of 6 AIs15 weeks23 quotes
“best hotels in Chicago”Chicago, US5 of 6 AIs14 weeks20 quotes
“best hotels in Chicago for business travelers”Chicago, US4 of 6 AIs8 weeks8 quotes
“luxury hotels in Chicago”Chicago, US4 of 6 AIs8 weeks11 quotes
“best hotels in Chicago for solo travelers”Chicago, US3 of 6 AIs5 weeks5 quotes
“hotels in Chicago with rooftop pool”Chicago, US2 of 6 AIs5 weeks6 quotes
“hotels near Millennium Park, Chicago”Chicago, US2 of 6 AIs4 weeks4 quotes
Mentions per AI assistant, by edition
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
Weekly until 19 Oct 2026, monthly from November 2026
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| October 19, 2026 | — | — | — | — | — | 1 | 1 |
| August 24, 2026 | 3 | — | — | — | — | — | 3 |
| July 20, 2026 | — | 2 | — | — | — | 2 | 4 |
| July 13, 2026 | — | 2 | — | — | — | — | 2 |
| July 6, 2026 | — | 2 | — | — | 4 | 2 | 8 |
| June 29, 2026 | — | — | 3 | — | — | — | 3 |
| June 22, 2026 | — | 2 | — | — | 4 | 3 | 9 |
| June 15, 2026 | 3 | — | — | — | 2 | — | 5 |
| June 8, 2026 | 4 | — | — | — | 3 | 3 | 10 |
| June 1, 2026 | — | 2 | — | — | — | — | 2 |
| May 25, 2026 | — | — | — | — | 3 | — | 3 |
| May 18, 2026 | — | — | 2 | — | 2 | — | 4 |
| May 11, 2026 | — | 3 | — | — | — | — | 3 |
| May 4, 2026 | — | 4 | 2 | — | — | — | 6 |
| April 27, 2026 | — | 2 | — | — | 2 | — | 4 |
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?