Still in beta. Spot something off or have ideas? Send me your feedback — DM on LinkedIn or email. Bugs forward 🙏
Weekly until 19 Oct 2026, monthly from November 2026November 2026 edition
AI Hotel Landscape
How leading AI assistants recommend hotels: 616 prompts across 56 destinations, a monthly edition checked before it is published.
Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% between editions.
Soho House
How 6 AI assistants recommend this property. Week of November 2, 2026. Tracked for 27 weeks.
Latest edition
1
mentions across 6 AIs
Peak
11
best week
Mentioning AIs
1/6
latest edition
Total links
110
all time
Location
Torstraße 1, 10119 Berlin, Germany
PROMPTS
Where this hotel showed up
Each prompt below resolved to Soho House at least once. The "reason" is the AI's own one-line explanation when it returned the hotel in structured form.
“hotels in Berlin with rooftop pool”Berlin, US6 of 6 AIs27 weeks86 quotes
“hotels in Berlin with rooftop pool”
Berlin, US6 of 6 AIs27 weeks86 quotes
ChatGPT · 11-02
“Has a rooftop pool and sun terrace with great city views in a trendy Mitte setting.”
Google AI Mode · 10-19
“This high-end hotel in Mitte features an exclusive rooftop pool and bar area for guests and members.”
ChatGPT · 10-19
“A Mitte design hotel with a heated outdoor rooftop swimming pool and panoramic city views.”
Google AI Mode · 10-19
“This high-end members' club and hotel features a stunning rooftop pool with panoramic views of the city.”
Gemini · 10-12
“This high-end hotel features a popular rooftop pool overlooking the city.”
Google AI Mode · 10-12
“Soho House Berlin features an exclusive rooftop pool with panoramic views of the city.”
“best hotels in Berlin”Berlin, US2 of 6 AIs10 weeks12 quotes
“best hotels in Berlin”
Berlin, US2 of 6 AIs10 weeks12 quotes
Gemini · 10-12
“A trendy, chic lodging option offering vibrant rooms, a rooftop pool, and a stylish atmosphere in Mitte.”
Google AI Mode · 07-27
“A stylish, exclusive hotel in Mitte featuring a rooftop pool and vibrant atmosphere, perfect for creative professionals.”
Google AI Mode · 07-20
“A stylish, exclusive hotel in Mitte with a rooftop pool, great dining, and a vibrant, artistic atmosphere.”
Google AI Mode · 06-29
“A trendy, exclusive hotel in Mitte perfect for travelers looking for a creative, upscale atmosphere.”
Google AI Mode · 06-22
“A trendy, exclusive hotel in Mitte designed for creatives, featuring a rooftop pool and stylish rooms.”
Gemini · 06-08
“Set in a striking Bauhaus building in Mitte, this trendy hotspot combines a vibrant private members' club atmosphere with a stunning rooftop pool.”
“best hotels in Berlin for couples”Berlin, US2 of 6 AIs5 weeks5 quotes
“best hotels in Berlin for couples”
Berlin, US2 of 6 AIs5 weeks5 quotes
Gemini · 10-12
“A chic high-end destination providing vibrant upscale rooms, a rooftop pool, and an exclusive atmosphere for couples.”
Gemini · 09-07
“Featuring chic high-end lodging with a rooftop pool and a spa, this hotel offers a luxurious and vibrant experience for couples.”
Google AI Mode · 07-20
“Features a trendy, stylish vibe with a rooftop pool and bar, ideal for couples looking for a chic urban experience.”
Gemini · 05-11
“Set in a historic building with a rooftop pool and private cinema, it provides a chic and exclusive atmosphere for trendy couples.”
Gemini · 05-04
“Perfect for trendy couples, this private members' club features a rooftop pool, a plush cinema, and a chic industrial-cool aesthetic.”
“boutique hotels in Mitte, Berlin”Berlin, US2 of 6 AIs3 weeks3 quotes
“boutique hotels in Mitte, Berlin”
Berlin, US2 of 6 AIs3 weeks3 quotes
ChatGPT · 08-10
“A creative boutique hotel in a historic building with a strong art, design, and social atmosphere.”
ChatGPT · 05-18
“Hip, exclusive hotel with rooftop pool and art-filled interiors, ideal for creative travelers.”
Google AI Mode · 05-11
“Located in a restored Bauhaus building, this trendy members-club and hotel offers a rooftop pool and a vibrant creative atmosphere in Mitte.”
“best hotels in Mitte, Berlin”Berlin, US2 of 6 AIs3 weeks3 quotes
“best hotels in Mitte, Berlin”
Berlin, US2 of 6 AIs3 weeks3 quotes
Google AI Mode · 07-13
“Hip boutique hotel located in a beautiful landmark building, offering a rooftop pool and vibrant social scene”
Google AI Mode · 07-06
“A stylish, exclusive boutique hotel in a restored Bauhaus building located in the trendy Mitte district.”
Gemini · 05-04
“Set in a landmark building, this hotel is the epicenter of Mitte's creative scene and features a stunning rooftop pool and club atmosphere.”
“luxury hotels in Berlin”Berlin, US1 of 6 AIs1 week1 quote
“luxury hotels in Berlin”
Berlin, US1 of 6 AIs1 week1 quote
Gemini · 09-07
“A chic luxury boutique hotel housed in a historic Bauhaus building in Mitte featuring an exclusive rooftop pool and stylish design.”
“best hotels in Berlin for business travelers”Berlin, US1 of 6 AIs1 week1 quote
“best hotels in Berlin for business travelers”
Berlin, US1 of 6 AIs1 week1 quote
Gemini · 07-20
“Offers an inspiring environment for creative professionals and entrepreneurs, complete with flexible co-working spaces, private meeting rooms, and high-end amenities in Mitte.”
PER-AI MENTIONS
Mentions per AI assistant, by edition
One line per AI. Each point is the number of times the assistant named this property across the 11 prompt templates for its city, that week.
ChatGPTGeminiPerplexityGrokCopilotGoogle AI Mode
Weekly until 19 Oct 2026, monthly from November 2026
| Week | ChatGPT | Gemini | Perplexity | Grok | Copilot | Google AI Mode | Total |
|---|---|---|---|---|---|---|---|
| November 2, 2026 | 1 | — | — | — | — | — | 1 |
| October 19, 2026 | 1 | — | — | — | — | 2 | 3 |
| October 12, 2026 | 1 | 3 | — | — | — | 1 | 5 |
| October 5, 2026 | — | 1 | — | — | — | — | 1 |
| September 28, 2026 | 1 | 1 | — | — | 1 | 1 | 4 |
| September 21, 2026 | — | 1 | — | — | 1 | 1 | 3 |
| September 14, 2026 | — | 1 | — | — | 1 | 1 | 3 |
| September 7, 2026 | 1 | 3 | — | — | 1 | 1 | 6 |
| August 31, 2026 | 2 | 1 | — | — | 2 | 2 | 7 |
| August 24, 2026 | 1 | 1 | — | — | — | 1 | 3 |
| August 17, 2026 | 1 | — | — | — | — | 1 | 2 |
| August 10, 2026 | 2 | 1 | — | — | — | 1 | 4 |
| August 3, 2026 | 1 | — | — | — | — | 1 | 2 |
| July 27, 2026 | 1 | — | 1 | — | — | 2 | 4 |
| July 20, 2026 | 1 | 1 | — | — | 1 | 2 | 5 |
| July 13, 2026 | 1 | 1 | — | — | — | 1 | 3 |
| July 6, 2026 | 1 | 1 | 1 | — | — | 2 | 5 |
| June 29, 2026 | 1 | 1 | — | — | — | 2 | 4 |
| June 22, 2026 | 1 | 1 | 1 | — | 1 | 1 | 5 |
| June 15, 2026 | 1 | 1 | — | — | — | — | 2 |
| June 8, 2026 | 1 | 2 | — | — | — | 2 | 5 |
| June 1, 2026 | 1 | 1 | 1 | — | — | 1 | 4 |
| May 25, 2026 | — | 1 | — | — | — | 1 | 2 |
| May 18, 2026 | 1 | 2 | 1 | 1 | — | — | 5 |
| May 11, 2026 | — | 3 | — | 1 | — | 2 | 6 |
| May 4, 2026 | — | 6 | — | 3 | — | 2 | 11 |
| April 27, 2026 | 1 | 2 | — | 1 | — | 1 | 5 |
LINK MIX
Where AIs send users for this hotel
When the AI links the hotel, where does it point — the hotel's own site (direct), an OTA like Booking.com, a chain page like Marriott.com, or something else?
All time (110 links)
Direct 90%Google Travel 8%Other 2%
Week-by-week
November 2, 20261 links / 1 mentions
October 19, 20263 links / 3 mentions
October 12, 20265 links / 5 mentions
October 5, 20261 links / 1 mentions
September 28, 20264 links / 4 mentions
September 21, 20263 links / 3 mentions
September 14, 20263 links / 3 mentions
September 7, 20266 links / 6 mentions
August 31, 20267 links / 7 mentions
August 24, 20263 links / 3 mentions
August 17, 20262 links / 2 mentions
August 10, 20264 links / 4 mentions
August 3, 20262 links / 2 mentions
July 27, 20264 links / 4 mentions
July 20, 20265 links / 5 mentions
July 13, 20263 links / 3 mentions
July 6, 20265 links / 5 mentions
June 29, 20264 links / 4 mentions
June 22, 20265 links / 5 mentions
June 15, 20262 links / 2 mentions
June 8, 20265 links / 5 mentions
June 1, 20264 links / 4 mentions
May 25, 20262 links / 2 mentions
May 18, 20265 links / 5 mentions
May 11, 20266 links / 6 mentions
May 4, 202611 links / 11 mentions
April 27, 20265 links / 5 mentions
Direct (own site + chain page) OTA Other