AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
Named hotels in Phuket — Google AI Mode
Google AI Mode's top picks specifically in Phuket, TH. Pick a different destination above, or clear to see worldwide.
Most-mentioned hotel by Google AI Mode this week.
| # | Hotel | City | Chain | Mentions | W/W |
|---|---|---|---|---|---|
| 104 | The St. Regis Maldives Vommuli Resort | — | Marriott | 4 | ↑ 4 |
| 236 | The Peninsula Bangkok | Khlong San | Peninsula | 3 | ↑ 3 |
| 212 | Sri Panwa Phuket Luxury Pool Villa Hotel | Muang | — | 3 | ↑ 3 |
| 196 | Phuket Marriott Resort & Spa, Merlin Beach | Phuket | Marriott | 3 | ↑ 3 |
| 184 | Mandarin Oriental, Bangkok | Bang Rak | Mandarin Oriental | 3 | ↑ 3 |
| 181 | Lub d Phuket Patong | Kathu District | — | 3 | ↑ 3 |
| 157 | Hotel Indigo Phuket Patong by IHG | Kathu District | IHG | 3 | ↑ 3 |
| 120 | Banyan Tree Bangkok | Sathon | Banyan Tree | 3 | ↑ 3 |
| 115 | Amari Phuket | Chang Wat Phuket | — | 3 | ↑ 3 |
| 477 | Sinae Phuket | Mueang Phuket District | — | 2 | ↑ 2 |
| 403 | KUDO Hotel & Beach Club | Kathu District | — | 2 | ↑ 2 |
| 355 | Hotel Clover Patong Phuket | Kathu District | — | 2 | ↑ 2 |
| 342 | HOMA Phuket Town | Amphoe Meuang | — | 2 | ↑ 2 |
When Google AI Mode hands out a hotel link, where does it go?Worldwide
Every URL the AI returned for a named hotel, classified into direct (the hotel's own site), OTA (Booking / Expedia / …), chain page (marriott.com / hilton.com / …), or other. Chain folds into direct in the headline number because chain pages are still brand-controlled.
Where Google AI Mode pulls hotel information from
Every URL Google AI Mode cited classified into 12 buckets: OTAs, editorial, chain sites, direct hotel pages, social, meta-search, AI tools, community, government, directory consortia, and other.
Meta-search google.com 98% · kayak.com 2% · trivago.co.uk 1% | 38.4% | 140 |
Other scribehow.com 40% · foratravel.com 36% · themostperfectview.com 25% | 17.3% | 63 |
OTA & Aggregator expedia.com 44% · agoda.com 38% · hotels.com 18% | 16.7% | 61 |
Independent Hotel brunelleschihotelflorence.com 43% · colonnadehotel.com 29% · cordishotels.com 29% | 6.8% | 25 |
Editorial cntraveler.com 36% · forbestravelguide.com 34% · thehotelguru.com 30% | 6.6% | 24 |
Social Channel reddit.com 58% · facebook.com 28% · instagram.com 15% | 5.5% | 20 |
Review Site tripadvisor.com 98% · tripadvisor.ca 1% · m.yelp.com 1% | 5.5% | 20 |
Community myboutiquehotel.com 43% · travelmyth.com 30% · santorinidave.com 27% | 2.2% | 8 |
Top hotel parent groups by Google AI Mode mentionsWorldwide
Each Google AI Mode mention matched against Google Places, then rolled up to parent group (Marriott = Ritz-Carlton + Westin + Sheraton + EDITION + …, etc.). WoW delta vs last week. Detection via 175+ brand-domain rules.
| 1 | Minor | 26 → 35 | +35% |
| 2 | Wyndham | 9 → 12 | +33% |
| 3 | Barceló | 9 → 12 | +33% |
| 4 | Radisson | 27 → 31 | +15% |
| 1 | Rocco Forte | 11 → 4 | -64% |
| 2 | Aman | 13 → 6 | -54% |
| 3 | Capella | 14 → 8 | -43% |
| 4 | Peninsula | 27 → 17 | -37% |
| 5 | Oberoi | 12 → 8 | -33% |
| # | Brand | Mentions | Hotels | W/W | |
|---|---|---|---|---|---|
| 1 | Marriott | 270 | 151 | ↓ 6.3% | |
| 2 | Accor | 115 | 78 | ↓ 17.3% | |
| 3 | Hilton | 100 | 62 | ↑ 4.2% | |
| 4 | Hyatt | 96 | 53 | ↓ 4.0% | |
| 5 | Four Seasons | 88 | 32 | ↓ 12.9% | |
| 6 | IHG | 70 | 49 | ↓ 14.6% | |
| 7 | Mandarin Oriental | 38 | 17 | ↓ 13.6% | |
| 8 | Minor | 35 | 21 | ↑ 34.6% | |
| 9 | Radisson | 31 | 19 | ↑ 14.8% | |
| 10 | Langham | 24 | 9 | ↑ 4.3% | |
| 11 | Shangri-La | 24 | 15 | ↓ 7.7% | |
| 12 | Taj | 21 | 8 | ↓ 8.7% | |
| 13 | Kempinski | 18 | 8 | ↓ 28.0% | |
| 14 | Peninsula | 17 | 8 | ↓ 37.0% | |
| 15 | Rosewood | 16 | 8 | ↓ 15.8% | |
| 16 | Wyndham | 12 | 12 | ↑ 33.3% | |
| 17 | Barceló | 12 | 7 | ↑ 33.3% | |
| 18 | Meliá | 9 | 6 | ↑ 28.6% | |
| 19 | 1 Hotels | 9 | 4 | ↓ 10.0% | |
| 20 | Oberoi | 8 | 2 | ↓ 33.3% |
Of the hotels named this week: how many resolved to a chain (Marriott / Accor / …), an independent property, a vacation rental, or stayed unmatched.
The 616 prompts we ask Google AI Mode every week
56 destinations × 11 templates. Each prompt has structured dimensions: city, country, region, persona (couples / families / solo / business), budget (luxury / mid / budget), and location zoom (wide city vs neighborhood vs landmark). Control prompts are unmodified baselines.
Every destination below gets the same 11 question types — just with the city name swapped in. That's how 56 destinations × 11 templates = 616 prompts per platform per week.
- luxury hotels in <city>
- family friendly hotels in <city>
- hotels in <city> with rooftop pool
- hotels near <neighborhood>, <city>
- boutique hotels in <neighborhood>, <city>
- best hotels in <city> for solo travelers
- best hotels in <city>
- affordable hotels in <city> under $200
- best hotels in <city> for couples
- best hotels in <city> for business travelers
- best hotels in <neighborhood>, <city>
- hotels near <city> National Park
africa4 destinations · 44 prompts
americas14 destinations · 154 prompts
Each destination is asked the 11 prompt patterns above (11 prompts × 14 cities = 154 prompts in this region).
asia16 destinations · 176 prompts
europe17 destinations · 187 prompts
oceania5 destinations · 55 prompts
Each destination is asked the 11 prompt patterns above (11 prompts × 5 cities = 55 prompts in this region).
What every metric means
Plain-English definitions for each number on this page. For deeper visuals + examples, see the annual landscape report linked at the bottom.
- Captures
- Number of AI responses we collected this week. Target = 616 per platform (one per prompt). Less when there are upstream errors.
- Web search
- Did the response trigger a live web fetch? Detected from the underlying response stream’s search-result events, not the unreliable top-level flag. We do NOT force web search — this is organic model behavior.
- Map widget
- Did the response render a hotel-card map (the Google-Maps-style widget ChatGPT shows for travel queries)? Each card is a "map entity" with its own provider.
- Sponsored placements
- Paid sponsor placements. Detected from real single-advertiser ad units in the response stream. Excludes ChatGPT’s organic shopping cards (which are unpaid product carousels). US/AU/NZ/CA only as of May 2026.
- Sources / response
- Distinct URLs the model consulted while answering — the URLs that show up in its retrieval log, regardless of whether it cited them inline. Computed only over web-search responses (otherwise the answer is from training data, no sources to count).
- Citations / response
- Subset of sources that the model rendered as inline footnote pills in the answer. A source becomes a citation when the model explicitly references it.
- Fanouts / response
- Number of sub-queries the model spun up internally to answer the prompt (e.g. "best hotels Paris" might fan out to "hotels Paris Marais", "luxury hotels Paris", "rooftop hotels Paris", …).
- Map entities / response
- Hotel cards inside the map widget. Each carries a provider (Google Places, TripAdvisor, Yelp, Foursquare, SERP) and a place ID where applicable.
- OTA
- Online travel agency (Booking, Expedia, Hotels.com, Agoda, Trip.com, Priceline, etc.) — commission-based booking sites.
- Direct
- A hotel’s own website. Computed at request time by matching the cited domain against Google Places.
- Chain
- A hotel chain’s brand website (hilton.com, marriott.com, ihg.com, …). 175+ chain-domain rules.
- Editorial
- Travel media (Condé Nast Traveler, Time Out, Lonely Planet, Forbes Travel Guide, NYT, etc.) and city-specific travel blogs (santorinidave.com, theurbanlist.com, etc.).
- Directory
- Multi-property hotel consortia / brand collectives (Small Luxury Hotels of the World, Design Hotels, Preferred Hotels, Virtuoso, …). Aggregate hotels under one umbrella but aren’t a single OTA.
- Review
- TripAdvisor, Oyster, Yelp, Trustpilot, Holidaycheck — review-first platforms.