AI Hotel Landscape
How leading AI assistants recommend hotels — 616 prompts across 56 destinations, refreshed every Monday.
+ 24 more
Named hotels in Buenos Aires — Gemini
Gemini's top picks specifically in Buenos Aires, AR. Pick a different destination above, or clear to see worldwide.
Most-mentioned hotel by Gemini this week.
Wasn't on Gemini's radar last week. Now it is.
When Gemini hands out a hotel link, where does it go?Worldwide
Every URL the AI returned for a named hotel, classified into direct (the hotel's own site), OTA (Booking / Expedia / …), chain page (marriott.com / hilton.com / …), or other. Chain folds into direct in the headline number because chain pages are still brand-controlled.
Where Gemini pulls hotel information from
Every URL Gemini cited classified into 12 buckets: OTAs, editorial, chain sites, direct hotel pages, social, meta-search, AI tools, community, government, directory consortia, and other.
Editorial thehotelguru.com 53% · timeout.com 27% · guide.michelin.com 20% | 38.5% | 37 |
Other scribehow.com 52% · boutiquehotelhub.com 25% · modernluxury.com 23% | 24.0% | 23 |
OTA & Aggregator booking.com 52% · expedia.com 35% · hotels.com 13% | 14.6% | 14 |
Chain fourseasons.com 39% · marriott.com 33% · all.accor.com 28% | 12.5% | 12 |
Social Channel reddit.com 59% · youtube.com 41% | 7.3% | 7 |
Meta-search kayak.com 61% · trivago.com 25% · hotelscombined.com 14% | 1.0% | 1 |
Independent Hotel capegrace.com 45% · scottdunn.com 30% · newmarkhotels.com 24% | 1.0% | 1 |
Community therooftopguide.com 45% · santorinidave.com 36% · myboutiquehotel.com 19% | 1.0% | 1 |
Top hotel parent groups by Gemini mentionsWorldwide
Each Gemini mention matched against Google Places, then rolled up to parent group (Marriott = Ritz-Carlton + Westin + Sheraton + EDITION + …, etc.). WoW delta vs last week. Detection via 175+ brand-domain rules.
| 1 | Shangri-La | 24 → 27 | +13% |
| 1 | Rocco Forte | 15 → 4 | -73% |
| 2 | Soho House | 15 → 5 | -67% |
| 3 | Aman | 14 → 7 | -50% |
| 4 | Kempinski | 22 → 12 | -45% |
| 5 | Capella | 16 → 9 | -44% |
| # | Brand | Mentions | Hotels | W/W | |
|---|---|---|---|---|---|
| 1 | Marriott | 234 | 137 | ↓ 32.0% | |
| 2 | Accor | 128 | 87 | ↑ 4.9% | |
| 3 | Four Seasons | 85 | 31 | ↓ 16.7% | |
| 4 | Hyatt | 76 | 44 | ↓ 34.5% | |
| 5 | IHG | 57 | 43 | · 0% | |
| 6 | Hilton | 55 | 41 | ↓ 34.5% | |
| 7 | Mandarin Oriental | 42 | 16 | · 0% | |
| 8 | Shangri-La | 27 | 12 | ↑ 12.5% | |
| 9 | Taj | 20 | 6 | ↓ 9.1% | |
| 10 | Langham | 19 | 5 | ↓ 34.5% | |
| 11 | Rosewood | 17 | 7 | ↓ 43.3% | |
| 12 | Minor | 17 | 16 | ↓ 39.3% | |
| 13 | Radisson | 16 | 13 | ↓ 27.3% | |
| 14 | Peninsula | 16 | 7 | ↓ 38.5% | |
| 15 | Kempinski | 12 | 6 | ↓ 45.5% | |
| 16 | 1 Hotels | 12 | 5 | ↓ 40.0% | |
| 17 | The Hoxton | 10 | 8 | ↓ 16.7% | |
| 18 | Capella | 9 | 4 | ↓ 43.8% | |
| 19 | Belmond | 9 | 3 | ↓ 35.7% | |
| 20 | citizenM | 8 | 8 | ↓ 38.5% |
Of the hotels named this week: how many resolved to a chain (Marriott / Accor / …), an independent property, a vacation rental, or stayed unmatched.
The 616 prompts we ask Gemini every week
56 destinations × 11 templates. Each prompt has structured dimensions: city, country, region, persona (couples / families / solo / business), budget (luxury / mid / budget), and location zoom (wide city vs neighborhood vs landmark). Control prompts are unmodified baselines.
Every destination below gets the same 11 question types — just with the city name swapped in. That's how 56 destinations × 11 templates = 616 prompts per platform per week.
- luxury hotels in <city>
- family friendly hotels in <city>
- hotels in <city> with rooftop pool
- hotels near <neighborhood>, <city>
- boutique hotels in <neighborhood>, <city>
- best hotels in <city> for solo travelers
- best hotels in <city>
- affordable hotels in <city> under $200
- best hotels in <city> for couples
- best hotels in <city> for business travelers
- best hotels in <neighborhood>, <city>
- hotels near <city> National Park
africa4 destinations · 44 prompts
americas14 destinations · 154 prompts
Each destination is asked the 11 prompt patterns above (11 prompts × 14 cities = 154 prompts in this region).
asia16 destinations · 176 prompts
europe17 destinations · 187 prompts
oceania5 destinations · 55 prompts
Each destination is asked the 11 prompt patterns above (11 prompts × 5 cities = 55 prompts in this region).
What every metric means
Plain-English definitions for each number on this page. For deeper visuals + examples, see the annual landscape report linked at the bottom.
- Captures
- Number of AI responses we collected this week. Target = 616 per platform (one per prompt). Less when there are upstream errors.
- Web search
- Did the response trigger a live web fetch? Detected from the underlying response stream’s search-result events, not the unreliable top-level flag. We do NOT force web search — this is organic model behavior.
- Map widget
- Did the response render a hotel-card map (the Google-Maps-style widget ChatGPT shows for travel queries)? Each card is a "map entity" with its own provider.
- Sponsored placements
- Paid sponsor placements. Detected from real single-advertiser ad units in the response stream. Excludes ChatGPT’s organic shopping cards (which are unpaid product carousels). US/AU/NZ/CA only as of May 2026.
- Sources / response
- Distinct URLs the model consulted while answering — the URLs that show up in its retrieval log, regardless of whether it cited them inline. Computed only over web-search responses (otherwise the answer is from training data, no sources to count).
- Citations / response
- Subset of sources that the model rendered as inline footnote pills in the answer. A source becomes a citation when the model explicitly references it.
- Fanouts / response
- Number of sub-queries the model spun up internally to answer the prompt (e.g. "best hotels Paris" might fan out to "hotels Paris Marais", "luxury hotels Paris", "rooftop hotels Paris", …).
- Map entities / response
- Hotel cards inside the map widget. Each carries a provider (Google Places, TripAdvisor, Yelp, Foursquare, SERP) and a place ID where applicable.
- OTA
- Online travel agency (Booking, Expedia, Hotels.com, Agoda, Trip.com, Priceline, etc.) — commission-based booking sites.
- Direct
- A hotel’s own website. Computed at request time by matching the cited domain against Google Places.
- Chain
- A hotel chain’s brand website (hilton.com, marriott.com, ihg.com, …). 175+ chain-domain rules.
- Editorial
- Travel media (Condé Nast Traveler, Time Out, Lonely Planet, Forbes Travel Guide, NYT, etc.) and city-specific travel blogs (santorinidave.com, theurbanlist.com, etc.).
- Directory
- Multi-property hotel consortia / brand collectives (Small Luxury Hotels of the World, Design Hotels, Preferred Hotels, Virtuoso, …). Aggregate hotels under one umbrella but aren’t a single OTA.
- Review
- TripAdvisor, Oyster, Yelp, Trustpilot, Holidaycheck — review-first platforms.