Nicolas Sitter
Still in beta. Spot something off or have ideas? Send me your feedback — DM on LinkedIn or email. Bugs forward 🙏
Weekly until 19 Oct 2026, monthly from November 2026November 2026 edition

AI Hotel Landscape

How leading AI assistants recommend hotels: 616 prompts across 56 destinations, a monthly edition checked before it is published.

Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% between editions.

Week of October 12, 2026

A frozen snapshot. 2 of 6 AI assistants returned data in this edition.

HOTEL OF THE WEEK

Each AI's top pick

Most-mentioned hotel per AI assistant, aggregated across the 616 prompts for the week.

AssistantTop hotelCityChainMentions
ChatGPTCairo Marriott HotelZamalekMarriott12
Geminino data——0
Perplexity(paused)no data——0
Grok(discontinued)no data——0
Copilot(paused)no data——0
Google AI ModeThe Standard Spa, Miami BeachMiami BeachStandard6
BRANDS

Parent group mentions

Top 10 chains × 6 AI assistants for the week of October 12, 2026. Highest cell per chain bolded in purple.

ChainChatGPTGeminiPerplexity(paused)Grok(discontinued)Copilot(paused)Google AI ModeTotal
Marriott44———51296
Accor44———6831
Hilton44———4661
Hyatt45———5479
IHG44———5341
Four Seasons44———9315
Mandarin Oriental45———12132
Radisson45———7130
Minor44———5127
Shangri-La55———14107
SOURCES

What each AI cited

Source category mix per platform — OTA / Editorial / Independent / Chain / Encyclopedia / etc.

AssistantMixCitations
ChatGPT
Other 28%Review 19%OTA 13%Editorial 12%Independent 7%Community 6%
14,894
Gemini
Other 38%OTA 25%Directory 19%Chain 13%Editorial 6%
16
Perplexity(paused)no citations captured0
Grok(discontinued)no citations captured0
Copilot(paused)no citations captured0
Google AI Mode
Search engine 86%Independent 4%Chain 3%Editorial 2%OTA 2%Review 1%
4,033

Other weeks