Nicolas Sitter
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Weekly until 19 Oct 2026, monthly from November 2026November 2026 edition

AI Hotel Landscape

How leading AI assistants recommend hotels: 616 prompts across 56 destinations, a monthly edition checked before it is published.

Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% between editions.

Week of September 28, 2026

A frozen snapshot. 1 of 6 AI assistants returned data in this edition.

HOTEL OF THE WEEK

Each AI's top pick

Most-mentioned hotel per AI assistant, aggregated across the 616 prompts for the week.

AssistantTop hotelCityChainMentions
ChatGPTno data——0
Geminino data——0
Perplexity(paused)no data——0
Grok(discontinued)no data——0
Copilot(paused)no data——0
Google AI ModeThe Fullerton Bay Hotel Singapore80 Collyer Quay—7
BRANDS

Parent group mentions

Top 10 chains × 6 AI assistants for the week of September 28, 2026. Highest cell per chain bolded in purple.

ChainChatGPTGeminiPerplexity(paused)Grok(discontinued)Copilot(paused)Google AI ModeTotal
Marriott55——551693
Accor45——47862
Hilton55——56721
Hyatt56——55497
IHG54——45454
Four Seasons45——58444
Taj75——85217
Mandarin Oriental55——55196
Shangri-La75——718146
Minor55——510143
SOURCES

What each AI cited

Source category mix per platform — OTA / Editorial / Independent / Chain / Encyclopedia / etc.

AssistantMixCitations
ChatGPT
Other 20%Editorial 19%OTA 14%Review 13%Independent 9%Chain 8%
2,773
Gemini
OTA 26%Editorial 23%Other 14%Community 13%Independent 8%Chain 5%
383
Perplexity(paused)no citations captured0
Grok(discontinued)no citations captured0
Copilot(paused)
Independent 39%Chain 30%Other 18%Review 4%Editorial 3%OTA 3%
4,782
Google AI Mode
Search engine 96%Independent 1%Chain 1%OTA 0%Review 0%Editorial 0%
12,613

Other weeks