Nicolas Sitter
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Weekly until 19 Oct 2026, monthly from November 2026November 2026 edition

AI Hotel Landscape

How leading AI assistants recommend hotels: 616 prompts across 56 destinations, a monthly edition checked before it is published.

Data is directional. Some prompts retry due to upstream variance, so absolute counts can shift ±5% between editions.

Week of September 21, 2026

A frozen snapshot. 1 of 6 AI assistants returned data in this edition.

HOTEL OF THE WEEK

Each AI's top pick

Most-mentioned hotel per AI assistant, aggregated across the 616 prompts for the week.

AssistantTop hotelCityChainMentions
ChatGPTno data——0
Geminino data——0
Perplexity(paused)no data——0
Grok(discontinued)no data——0
Copilot(paused)no data——0
Google AI ModeSarova Stanley Hotel, NairobiNairobi—6
BRANDS

Parent group mentions

Top 10 chains × 6 AI assistants for the week of September 21, 2026. Highest cell per chain bolded in purple.

ChainChatGPTGeminiPerplexity(paused)Grok(discontinued)Copilot(paused)Google AI ModeTotal
Marriott55——551798
Accor55——551015
Hilton55——65693
Hyatt55——55616
IHG56——55479
Four Seasons56——68431
Taj917——78203
Mandarin Oriental65——524193
Langham65——59153
Radisson95——2015148
SOURCES

What each AI cited

Source category mix per platform — OTA / Editorial / Independent / Chain / Encyclopedia / etc.

AssistantMixCitations
ChatGPT
Editorial 19%Other 18%OTA 16%Review 15%Chain 9%Independent 7%
2,679
Gemini
OTA 25%Other 20%Editorial 17%Independent 17%Community 7%Directory 4%
335
Perplexity(paused)no citations captured0
Grok(discontinued)no citations captured0
Copilot(paused)
Independent 39%Chain 30%Other 18%Review 4%OTA 3%Editorial 3%
4,756
Google AI Mode
Search engine 95%Independent 1%Chain 1%OTA 1%Editorial 1%Review 0%
12,930

Other weeks